Abinash Dandsena Email & Phone Number

Bengaluru, Ka, In

- Led and mentored a high-performing digital marketing team to drive strategic initiatives and achieve business goals.- Developed and executed comprehensive performance marketing strategies to enhance brand visibility and drive conversions.- Managed and optimized digital prospecting and remarketing campaigns to maximize ROI and reduce CAC.- Oversaw budget allocation and campaign management across all digital channels, ensuring efficient ad spend and strong financial returns.- Executed and refined traffic KPIs through paid, organic, and owned media channels for improved online performance.- Identified and tested new digital channels, consistently meeting or exceeding critical performance metrics.- Collaborated with management to present insights on funnel conversion improvements and deliver actionable feedback.- Allocated budgets and recommended modifications based on performance analysis to enhance campaign effectiveness.- Demonstrated technical expertise in project and campaign management, ensuring successful execution and delivery.- Utilized data-driven strategies to achieve and surpass key marketing objectives and KPIs.

- Handle the Digital marketing team.- Creating and executing a strong performance marketing strategy & execution plan- Developing and managing digital prospecting and remarketing campaigns- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels- Identifying and testing new channels to continue to meet or exceed established critical metrics- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.- Allocate budgets and analyze and recommend modifications to ad spends- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

Responsible for Performance mobile Delivery Management - Quality and Operations Management:- I see my role to be direct personnel for the clients and function as the front-line technical person. - I "understand clients" marketing objectives and translate to campaigns in meeting them through performance marketing.- Define Quality metrics across accounts and ways to manage and track them.- Suggest optimizations to manage and track the budget across various marketing activities.- Run optimizations on the performance of campaigns.- Solve complex problems around client integrations.- Participate in QA testing and feedback on new product releases.- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions.- Explore up-sell opportunities with existing clients.- Responsible for driving value and business outcomes through strategic direction, campaign management, audience targeting, budget / spend optimization and reporting.

India

- Drive the product and business-planning process across cross-functional teams of the company- Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective- Assess current competitor offerings, seeking opportunities for differentiation- Analyze product requirements and develop appropriate programs to ensure they’re successful achieved- Develop, implement, and maintain production timelines across multiple departments- Appraise new product ideas and strategize appropriate to-market plans

India

- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business- Supervise the execution, monitoring, and measurement of marketing campaigns and their success- Ensure campaign implementation follows organizational guidelines - Recruit and train talent for the successful implementation of marketing campaigns- Compile regular reports of campaign performance and results- Improve new campaigns using data and feedback from existing and previous projects

India

India