Abinash Meher Email and Phone Number
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As a dynamic Marketing and Communications Leader with over 15 years of experience, I have built a reputation for crafting high-impact, results-driven strategies across corporate branding, product marketing, and political campaigns. I am passionate about delivering creative marketing solutions that inspire, engage, and drive measurable growth.In my role as Co-Founder and Director of Marketing at Auromira Entertainment, I have successfully spearheaded 360° marketing campaigns for industry giants such as TATA, NALCO, and Apollo, leading to a 150% client base growth and 40% increased brand visibility. Our award-winning approach has made Auromira the premier integrated communications agency in Odisha, where we specialize in video-first marketing strategies that captivate audiences and create lasting brand impact.Beyond Auromira, I have co-founded Eyemira Opticals, leveraging my strategic insights to expand brand presence in the retail sector, and I have led marketing efforts at HDFC Bank, contributing to significant brand campaigns like "Bank Aapki Mutthi Mein" and "PayZapp".An alumnus of the prestigious Indian School of Business (ISB), I bring deep expertise in integrated marketing strategies, digital transformation, and customer-centric storytelling, which I’ve honed through my leadership roles in various industries. I thrive on challenges and excel at turning complex problems into compelling narratives that resonate with diverse audiences.I am constantly seeking new opportunities to innovate and collaborate with like-minded professionals. Let’s connect to explore how we can drive your brand’s growth to new heights.
Auromira Entertainment
View- Website:
- auromirafilms.com
- Employees:
- 6
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Co-Founder, Director Of MarketingAuromira Entertainment 2017 - PresentMumbai, Maharashtra, India• Led a 360° marketing strategy for major clients like TATA and NALCO, driving a 150% increase in client base and a 40% rise in brand visibility within 3 years.• Spearheaded award-winning video-first marketing campaigns that resulted in a significant boost in customer engagement and brand impact across multiple industries.• Recognized as the 'Fastest Growing Organization for 2019-20' by CMO Asia, a testament to the effectiveness of innovative content marketing and brand strategy.One of the most impactful projects at Auromira involved creating a national video campaign for TATA, which integrated storytelling with data-driven insights. The campaign increased customer engagement by 60%, enhanced TATA’s brand visibility, and showcased our ability to execute cross-channel marketing strategies that resonated with diverse audiences.Top Skills:• Integrated Marketing Strategy: Led 200+ successful campaigns, crafting multi-channel marketing approaches for brand growth and market penetration.• Creative Storytelling: Produced 500+ videos across 10+ languages, amplifying brand narratives to achieve increased customer engagement.• Digital Transformation: Pioneered video-first marketing strategies and integrated digital tools to modernize client offerings and drive digital success.• Data-Driven Campaigns: Leveraged market research and analytics to optimize campaign performance, resulting in measurable growth for clients.• Leadership & Team Building: Managed cross-functional teams, enhancing collaboration and delivering results through a mix of creativity and strategy.
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Co-Founder, Head Of MarketingEyemira Opticals Apr 2019 - PresentBhubaneswar, Odisha, IndiaCo-Founder, Head of Strategy & Growth -
Sr ManagerHdfc Bank Sep 2011 - Dec 2019Bhubaneswar, Orissa, India• Managed a branch with a portfolio of INR 500 Crores, increasing revenue by 25% YoY.• Promoted to HDFC's elite Talent Pool, recognizing top 5% performers nationwide.• Implemented customer acquisition strategies that grew the branch’s client base by 30%.• ATL, BTL, Marketing and Sales Promotion Strategies for Branch Footfalls. • Part of significant marketing campaigns launched by HDFC, such as, "Eva" - Women’s Credit Card (Yr 2011), "Bank Aapki Mutthi Mein" (Yr 2014), "HDFC Bank PayZapp" (Yr 2015), "Festive Treats" (Yr 2018), "30 Minutes Loan Approval" (Yr 2017)One of my most impactful projects at HDFC Bank was leading the PayZapp campaign. By integrating digital solutions and optimizing customer outreach, we increased the East Region's client base by 20%. This initiative not only expanded the branch's reach but also established a stronger connection with tech-savvy customers.Skills Developed: • Digital Campaign Execution: Spearheaded the launch of the PayZapp campaign, boosting branch visibility through innovative digital marketing tactics. • Customer Acquisition: Developed strategies that led to a 30% increase in the client base, focusing on personalized outreach and service. • Revenue Growth: Implemented sales initiatives that resulted in a 25% annual revenue increase for the branch. • Cross-functional Collaboration: Worked closely with IT and product teams to launch seamless banking solutions like PayZapp. • Leadership & Team Development: Led a team that was recognized nationally for performance, consistently surpassing revenue targets and customer satisfaction goals. -
Sr ManagerIng Vysya Bank Is Now Kotak Mahindra Bank Oct 2010 - Sep 2011Orissa, India• Drove 20% growth in branch deposits and loans in one year by implementing customer-centric marketing strategies and optimizing operational processes.• Enhanced customer satisfaction scores through improved service delivery and personalized client experiences, boosting retention and loyalty.• Led the "Jiyo Easy" campaign, strengthening ING Vysya Bank’s market positioning as a customer-first, modern bank.At ING Vysya Bank, I led the successful execution of "Jiyo Easy" campaign, which was pivotal in rebranding the bank's image. By focusing on customer-responsive banking and leveraging targeted marketing, we significantly enhanced the bank's market presence, increased footfall, and established a stronger connection with the customer base.Skills Developed: • Brand Positioning: Launched the "Jiyo Easy" campaign, repositioning the bank as a modern, customer-centric institution. • Customer Experience Management: Boosted customer satisfaction through improved service protocols and personalized client interactions. • Revenue Growth: Drove 20% growth in deposits and loans through effective product promotions and optimized service offerings. • Marketing Strategy: Developed and executed comprehensive ATL and BTL marketing strategies to enhance market visibility and customer engagement. • Team Leadership: Managed a high-performing team, driving collaboration and achieving consistent growth targets across the branch. -
ManagerIndusind Bank Apr 2007 - Oct 2010Orissa, India• Spearheaded a 25% increase in customer base by leading innovative brand activation campaigns such as "Hum Hain Naa" and "Indus Moments – Celebrating Life."• Part of the execution team for India’s first solar-powered ATM, positioning IndusInd as an innovative and eco-friendly financial institution.• Achieved rapid career progression from Executive Trainee to Manager within 3 years, attributed to outstanding performance in market positioning and customer acquisition.At IndusInd Bank, I was part of the team that launched India’s first solar-powered ATM. This project highlighted IndusInd’s commitment to sustainability while increasing brand awareness. Through strategic marketing communications, we positioned the bank as an innovative and customer-centric leader in the financial industry.Skills Developed: • Brand Activation: Led high-impact campaigns like "Hum Hain Naa," significantly increasing customer acquisition and brand loyalty. • Innovation Marketing: Played a key role in launching India's first solar-powered ATM, aligning the bank with sustainability-focused branding. • Customer Acquisition: Achieved a 25% increase in customer base through targeted marketing strategies. • Product Launch Strategy: Successfully executed marketing campaigns that positioned IndusInd’s products as innovative solutions in the market. • Leadership & Team Development: Progressed rapidly into managerial roles, demonstrating strong leadership and the ability to drive results through collaborative team efforts.
Abinash Meher Skills
Abinash Meher Education Details
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Advance Management Program On Public Policy -
Marketing
Frequently Asked Questions about Abinash Meher
What company does Abinash Meher work for?
Abinash Meher works for Auromira Entertainment
What is Abinash Meher's role at the current company?
Abinash Meher's current role is Co-Founder at Auromira | ISB Alumnus | Strategic Marketing Leadership | Building Iconic Consumer Brands through Creative Strategy 💡 | 500+ Videos, Award-Winning Campaigns for Industry Giants.
What is Abinash Meher's email address?
Abinash Meher's email address is ab****@****lms.com
What schools did Abinash Meher attend?
Abinash Meher attended Indian School Of Business, Indian Institute Of Management, Lucknow, Institute Of Management Bhubaneswar.
What skills is Abinash Meher known for?
Abinash Meher has skills like Marketing Mix, Marketing Strategy, Digital Marketing, Advertising, Integrated Marketing.
Who are Abinash Meher's colleagues?
Abinash Meher's colleagues are Jayashree Panda, Karishma Hansdah, Dev Meher, Deeptimayee Sahoo, Rashmita Parida, Ritu Churiwala, Shristi Satrupa Mohapatra.
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