Owned the P&L for the 5 leading Marketplaces in IndiaScaled Marketplaces from 9Cr ARR to 45Cr ARR channel within a span of 1.5 years

Worked on effectively analyzing & strategizing category plan for 5 Product lines - Pump, Fans, Mixer Grinder, Induction Cooktops, Gas Stoves.• Responsible for creating new product offers/ product improvisation plan to increase market addressability for assigned categories, identifying product gaps by benchmarking portfolio performance against industry• Creating product portfolio refreshment plan by analyzing sales growth, margin realization & market dynamics • Collaborating with cross functional team including sales, R&D, NPD, Operations to align on devised strategy.• Conduct comprehensive competitor study analyzing channel strategy, product portfolio, key developments, branding & communication, product play and channel play.• Assessed sales across online marketplaces using data scrapping tools to create expansion plan for Fans, MG, ICT, Gas Stoves• Pitching to management, internal stakeholders on created plan and recommended on the next steps of action

Responsible for analyzing growth opportunities & potential for Mixer Grinder in existing & new markets.Conducted survey to understand trends in consumer preference & factors influencing purchase decisionPerformed distribution channel analysis by interviewing Sales Team, 80+ channel partnersMapped consumer journey to identify 10+ online & offline touchpoints to ensure profitable results.Performed competitor benchmarking focusing on product development, marketing & channel strategiesAnalyzed market trends for Kitchen Appliances product category post Covid-19; Devised strategy to boost market share in existing markets & for launching in new marketPerformed product gap analysis, Recommended feature improvisation on product design, safety &featuresRecommended omnichannel communication strategy (using DRIP Model) to increase brand awareness, reachUtilized Data Scrapping tools, Pivot Tables; Analysed online sales channel using data from Amazon, Flipkart Estimated online market size, competitor’s channel strategy, created Price – Volume mapping.Recommend pricing & product placement strategy for selling across different e-commerce platforms.

Devised Go-To-Market strategy to increase Brand Awareness & Engagement among targeted student segment.Devised Social and Digital Media Strategy for the Brand, on Platforms such as Facebook, LinkedIn & Instagram.Conceptualized Campus Ambassador Program & Phase-wise implementation strategy to boost brand presence

Worked with sales team on client pitching; Converted 2 B2B Leads Generating revenue of Rs.1,00,000Created Scope of Work, Project Timelines, Budgeting & coordinated with content team to achieve targetsIdeated & Designed Website Wireframe, SEO Optimized Content to increase digital presence of clients

The project work focuses on the kinetic study on the formation and dissociation of gas hydrates.

Quantitative determination of Nickel Catalyst content in the hydrogenated oil