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Abinaya Santhakumar Email & Phone Number
Managing Partner
at
SR Jewellery
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Managing Partner
Location
Chennai, Tamil Nadu, India
Company size
Who is Abinaya Santhakumar? Overview
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Quick answer
Abinaya Santhakumar is listed as Managing Partner at SR Jewellery, a company with 6 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Abinaya Santhakumar.
Abinaya Santhakumar previously worked as Co-Founder at Dazelane and Manager - E-commerce at Blissclub. Abinaya Santhakumar holds Post Graduate Program In Management, Business Administration And Management, General, 3.5/4 from Indian Institute Of Management Visakhapatnam.
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Email format at SR Jewellery
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SR Jewellery
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Profile bio
About Abinaya Santhakumar
Abinaya Santhakumar is a dedicated professional with a B.Tech in Chemical Engineering and an MBA in Marketing and Strategy from IIM Visakhapatnam. Her career started in category strategy with V Guard's eCommerce team, where she refined her skills in market analysis and strategic planning. She then led marketplace operations at Bliss Club, managing platforms like Myntra, Amazon, and Flipkart. Driven by her entrepreneurial spirit, she founded Dazelane, an online jewelry brand, overseeing product development, quality assurance, platform management, and marketing strategies. During her MBA, she earned several accolades, including being the second runner-up in the V Guard Big Idea contest and publishing a case study on reducing plastic waste in India.Always eager to discuss about Strategic Planning, Market Analysis, eCommerce Management, Product Development, Quality Assurance, Marketing Strategy, Leadership and Entrepreneurship. Do drop a message to have an engaging conversation.
Current workplace
Abinaya Santhakumar's current company
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Sr Jewellery
13 roles
Abinaya Santhakumar work experience
A career timeline built from the work history available for this profile.
Managing Partner
Current
Sep 2023 - Present
Co-Founder
Current
Jul 2023 - Present
Manager - E-Commerce
Owned the P&L for the 5 leading Marketplaces in IndiaScaled Marketplaces from 9Cr ARR to 45Cr ARR channel within a span of 1.5 years
Apr 2023 - Aug 2023
Assistant Manager
Apr 2022 - Mar 2023
Category Strategy
- Worked on effectively analyzing & strategizing category plan for 5 Product lines - Pump, Fans, Mixer Grinder, Induction Cooktops, Gas Stoves.
- Responsible for creating new product offers/ product improvisation plan to increase market addressability for assigned categories, identifying product gaps by benchmarking portfolio performance against industry
- Creating product portfolio refreshment plan by analyzing sales growth, margin realization & market dynamics
- Collaborating with cross functional team including sales, R&D, NPD, Operations to align on devised strategy.
- Conduct comprehensive competitor study analyzing channel strategy, product portfolio, key developments, branding & communication, product play and channel play.
- Assessed sales across online marketplaces using data scrapping tools to create expansion plan for Fans, MG, ICT, Gas Stoves
Jul 2021 - Mar 2022
Media Public Relations Coordinator
Mar 2020 - May 2021
Junior Coordinator, Media & Public Relations
Jul 2019 - Feb 2020
Gtm & Category Strategy Intern
Responsible for analyzing growth opportunities & potential for Mixer Grinder in existing & new markets.Conducted survey to understand trends in consumer preference & factors influencing purchase decisionPerformed distribution channel analysis by interviewing Sales Team, 80+ channel partnersMapped consumer journey to identify 10+ online & offline.
May 2020 - Jun 2020
Digital & Content Marketing
Devised Go-To-Market strategy to increase Brand Awareness & Engagement among targeted student segment.Devised Social and Digital Media Strategy for the Brand, on Platforms such as Facebook, LinkedIn & Instagram.Conceptualized Campus Ambassador Program & Phase-wise implementation strategy to boost brand presence
Apr 2020 - May 2020
Business Development & Strategy
Worked with sales team on client pitching; Converted 2 B2B Leads Generating revenue of Rs.1,00,000Created Scope of Work, Project Timelines, Budgeting & coordinated with content team to achieve targetsIdeated & Designed Website Wireframe, SEO Optimized Content to increase digital presence of clients
Apr 2019 - Jul 2019
Research And Development Intern
The project work focuses on the kinetic study on the formation and dissociation of gas hydrates.
Jan 2019 - Mar 2019
Summer Intern
Kaleesuwari Refinery Private Limited
Quantitative determination of Nickel Catalyst content in the hydrogenated oil
Jun 2018 - Jul 2018
3 education records
Abinaya Santhakumar education
Post Graduate Program In Management, Business Administration And Management, General, 3.5/4
Bachelor Of Technology (B.Tech.), Chemical Engineering, Cgpa 8.78
Higher Secondary, Science
FAQ
Frequently asked questions about Abinaya Santhakumar
Quick answers generated from the profile data available on this page.
What company does Abinaya Santhakumar work for?
Abinaya Santhakumar works for SR Jewellery.
What is Abinaya Santhakumar's role at SR Jewellery?
Abinaya Santhakumar is listed as Managing Partner at SR Jewellery.
Where is Abinaya Santhakumar based?
Abinaya Santhakumar is based in Chennai, Tamil Nadu, India while working with SR Jewellery.
What companies has Abinaya Santhakumar worked for?
Abinaya Santhakumar has worked for Sr Jewellery, Dazelane, Blissclub, V-Guard, and Indian Institute Of Management Visakhapatnam.
How can I contact Abinaya Santhakumar?
You can use AeroLeads to view verified contact signals for Abinaya Santhakumar at SR Jewellery, including work email, phone, and LinkedIn data when available.
What schools did Abinaya Santhakumar attend?
Abinaya Santhakumar holds Post Graduate Program In Management, Business Administration And Management, General, 3.5/4 from Indian Institute Of Management Visakhapatnam.
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