• Lead the company’s vision by effectively communicating strategy and monitoring implementation. • Lead the company growth by establishing strategic clients and partnerships relationships. • Build, support, coach, and enable team members to perform with high capacity. • Lead Denaj’s IT capabilities development to streamline processes and provide unique customer services. • Monitor, evaluate, and improve team performance.• Manage investors’ relationship.

• Lead Exceeds growth in KSA • Build and maintain strategic partnerships with key clients and partners • Work with clients to identify business needs and challenges• Provide IT and cyber security guidance and solutions to solve business problems and achieve business goals. • Stay aware of new IT, business and cyber security solutions to increase the value of Exceed services. • Enhance Exceed’s brand image in KSA• Represent the company during public events and initiatives

• Perform Market research and analysis. • Create and execute market growth plan. • Work closely with IT and Business decision makers to solve operational problems and introduce innovative solutions to the business.• Identify business needs and technology demands.• Build strategic relationships with internal and external stakeholders.• Provide IT and cyber security solutions to key clients.• Work with a team of consultants and engineers in order to achieve business goals. • Close deals through balanced negotiations with Maximum ROI for clients. • Inspire teams and ensure projects are successfully delivered on time. • Represent the company in GCC region during public events and initiatives.Achievements: • Created growth opportunities for the company.• Successfully worked at various IT transformational projects in public sector.• Gained sound knowledge & expertise in Business 4.0.• Developed valuable skills in business management and related legal laws. • Certified as a digital consultant.

• Responsible for the Business Architecture practice and documentation. • Work directly with the senior management to analyze the current state of the business and find growth and development opportunities.• Develop Information systems strategies that aim to improve day-to-day business processes and operations.• Develop a business plan to enhance brand awareness, partner and customer relations, and increase sales volume.Achievements: • Credited for the initiation of Business Architecture Practice.• Improved the inventory management and day – day activities.

• Ensure that organizations and computer training institutes partnering with ICDL meet the standards of ICDL. • Provide guidance to computer lab managers and trainees. • Share reports and observations with the management.

• Install and configure software solutions for clients.• Provide pre-sales tasks as a software expert.