Brand Management Academy is an award-winning brand and marketing training institution. Our mission is to help companies in Africa achieve their business objectives by providing sound and relevant business guidance and developing their human capital through bespoke capability development solutions.

Developed the business plan and commercial strategy. Led the sales and marketing operations - commercial planning, volume and value projection, designing the optimal RTM and PICOS, developing the commercial policies (trade margin split, incentive scheme and territory coverage architecture). Responsible for developing marketing strategies for the brands, defining brand DNA and positioning architecture, defining brand portfolio structure, managing commercialization process and identifying margin optimization opportunities. Designing people structure and renumeration framework. Managing performance and building talents.

Responsible for leading the entire Marketing, Trade Marketing and Innovation agenda for Nigeria. Key responsibilities include: People Leadership, Board Management, Profit Maximization, Portfolio Management, Steering Business Growth, Optimizing Marketing Resource and Managing Profitable Innovation Pipeline.

In this new role, I will be responsible for strategic business planning, accelerating volume and value growth, improving system profitability, optimizing RTM , managing distribution channel, designing the optimal commercial strategy, driving revenue growth agenda and managing the entire sales operations; with full P&L responsibility.

This role is pivotal to the achievement of the growth and profitability agenda of The Coca-Cola company in Nigeria and globally. It requires leading the business from the marketing standpoint by developing sound strategic consumer marketing roadmap and profitable innovation pipeline.

I was responsible for designing and ensuring in trade execution of the commercial strategies. This includes OBPPC management, Cooler quality management and implementation of the picture of success in all the segments and channels. My responsibility also includes:

I was responsible for developing the brand and marketing communication strategies for the premium brands (Castle Lager, Castle Lite, Castle Milk Stout, Premium Spirits (Royal Eagle Range) and AFB – Bitters (1960 Rootz). It also involves managing the category P & L toward driving market share growth (Vol and Val) and brand profitability.

I was responsible for developing brand strategy and implementation plan for Zip detergent and Laundry soap, Canoe Detergent and Laundry soap and Elephant detergent. I am also responsible managing the brands P&L, Margin optimization and equity building.

• Manage team of ABMs in executing brand plans and delivering business results on all Dairy brands within the Promasidor brand portfolio.• Develop integrated marketing communications that delivers volume target and other brand equity parameters.• Assist in the development and execution of marketing strategies for the category to drive profitable growth.• Work effectively with key internal and external stakeholders to deliver business objectives• Responsible for developing, executing and evaluating annual activity plans for dairy category. • Forecast monthly sales based on planned marketing activities.• Track and report on brand health, including competitor monitoring, • Agree key media performance metrics with the Media buying agency.

