Pr Account Director
Current- Lead strategic development and execution of PR, marketing, and social media campaigns for agency's largest quick-service restaurant account, managing communication with 100+ franchisees and 1,000+ restaurants
- Lead a cross-functional team, providing strategic guidance and actionable feedback to ensure client objectives are achieved, while fostering professional growth and development within the team
- Manage all aspects of account including budgeting, invoicing, and expense tracking
- Spearhead product launches from concept to market, utilizing consumer insights and market trends to drive successful commercialization strategies
- Collaborate cross-functionally with other marketing partners, corporate contacts, etc.
- Create and refine brand positioning and messaging across channels, ensuring consistent, differentiated communication that resonates with target audiences