Pr Account Director
Current• Lead strategic development and execution of PR, marketing, and social media campaigns for agency's largest quick-service restaurant account, managing communication with 100+ franchisees and 1,000+ restaurants• Lead a cross-functional team, providing strategic guidance and actionable feedback to ensure client objectives are achieved, while fostering professional growth and development within the team• Manage all aspects of account including budgeting, invoicing, and expense tracking• Spearhead product launches from concept to market, utilizing consumer insights and market trends to drive successful commercialization strategies• Collaborate cross-functionally with other marketing partners, corporate contacts, etc. • Create and refine brand positioning and messaging across channels, ensuring consistent, differentiated communication that resonates with target audiences• Analyze market trends and competitor activities to identify growth opportunities • Develop and execute brand community relations efforts, building key relationships with community leaders to enhance client brand awareness• Serve as the primary account leader for crisis communication, developing proactive and reactive strategies to navigate complex client challenges