I am a trailblazing entrepreneur and digital strategist based in Tunis, Tunisia. As the Founder and Chairwoman of Insight Lab, I lead a dynamic consulting firm specializing in digital transformation and data-driven insights. With a rich background in communications, project management, and strategic marketing, I have successfully steered multiple ventures to success. My tenure at INNOVA TUNISIA and the National Chamber of Women in Business has equipped me with a robust skill set and a deep understanding of the digital landscape. An AI and data-driven marketing enthusiast, I am passionate about leveraging technology to drive impactful marketing strategies. As an advocate for gender equality and social change, I actively contribute to my community through various initiatives and thought leadership. I hold a Master’s Degree in Connected Marketing and Digital Communications, as well as an MBA, reflecting my commitment to continuous learning and innovation. Connect with me to explore synergies in digital strategy, entrepreneurship, and transformative growth.