Abi Roach is a distinguished figure in the cannabis industry with a remarkable career spanning over two decades. Known for her innovative thinking and fearless advocacy, Abi has played a pivotal role in shaping the cannabis landscape in Canada.Abi's journey began with the iconic HOTBOX, a lounge and shop that became a symbol of normalization and a catalyst in Canada's journey towards cannabis legalization. Her visionary leadership and dedication have earned her a reputation as a trailblazer in the field.Currently, as the senior Strategic accounts manager at McIntyre creek cannabis, and as strategic consultant at DOPE BRANDS, Abi continues to demonstrate her expertise. Supporting brands and cannabis companies in bringing top notch product and brands to market. During her tenure as Senior Merchandising Manager at the Ontario Cannabis Store, Abi leveraged her extensive product knowledge and passion for cannabis culture to curate outstanding selections for consumers. Her commitment to enhancing the customer experience and deep understanding of cannabis categories set her apart.Abi Roach's unwavering dedication to destigmatizing cannabis and driving its legalization has left an indelible mark on the industry. As a founder of multiple ventures and a passionate advocate for change, Abi's contributions have been instrumental in evolving the cannabis business into a thriving legal industry.Throughout her illustrious career, Abi has built a legacy brand, pioneered innovative marketing concepts, and introduced new sales channels. Her relentless pursuit of progress continues to shape the industry positively.Abi Roach is not just a professional but a true influencer and leader in the world of cannabis. Her journey is a testament to her vision, commitment, and the indomitable spirit with which she continues to drive change and innovation in the industry.