Abiserk Sivakumar Email & Phone Number

Colombo, Wp, Lk

Sri Lanka

Directly reporting to the Head of Department, I've led the introduction of tailored offerings by leveraging detailed Retail & consumer data analysis. Currently steering the ambitious initiative to expand and lead a network projected to grow business by 4X within three years in my core markets.Strategically identified and addressed distribution gaps, resulting in a remarkable 25% increase in both online and offline channel penetration. Pioneered the identification of market voids and successfully introduced innovative New Product Developments (NPDs) to meet these needs. Spearheaded a pivotal project to revamp pricing strategies in key markets, contributing to enhanced market positioning. Drove the expansion and optimization of digital presence across key markets by collaborating with and onboarding a proficient digital agency.

Sri Lanka

Projects Handled LUX new formulation relaunch.-Assisting & Monitoring the network. Handling multiple stakeholders for a variety of operational tasks- Packaging, R&D, Supply, trade, factory, Finance, QA, 3PLLUX Body Wash Activation island-wide.-Preparing Budgets for total activation, Development, Distribution, and coordination of POSMs to DT, and MT channels across the island, Assisting the agency in the coordination of DT, and MT Activations, and Coordinating digital consumer promotions. Involved in Consumer Connects of Relaunched Lux Soft Glow 100g-Conducted comprehensive market & competitor studies and one-on-one in-depth interviews to analyze consumer behavior.Day to Day Operational Project Executions-Glow & Lovely + Lux 40g Consumer Promotion-Development of New Lux Body Wash Sampling Unit-Responsible for executing all national consumer promotions across multiple channels. -Daily analysis of DP vs Sales Sheet, Coordinating all type AWs with the agency, Arranging sample releases, Coordinating with finance to get the costings done.-Sourcing & Raising POs for quotes

Aiesec In Nsbm

ToolKit was a 360 marketing event organised to kick-start AIESEC in NSBM's PR journey. Manged a team to get partnerships and brought in significant digital foot fall for the event.

Aiesec In Nsbm

• Responsible for the people management function of AIESEC in NSBM• Initiated two new teams to People Management function (Tech Team & Performance Analysis Team)• Introduced HRIS system for the first time in AIESEC in NSBM• Showed better performance in the People Management function than previous terms • Information management were converted to databases by the Tech Team of AIESEC in NSBM

• Maintained Synergy with all teams in AIESEC in NSBM• Handled grievance • Updating weekly performance reports of each teams

Outgoing Global Talent is an internship experience for young people who want to develop their professional skills. This program gives participants the opportunity to increase their communication and networking skills, while being independent and learning the skills necessary for future careers.

iGV is the department that handles all that is related starting from attracting Exchange Participants (EPs) for our local projects, raising Enablers, the delivery of EP servicing to getting to the Complete status.

Pgdip In Professional Marketing, Marketing Management

Strategic Case Study Creating Entreprential Change Corporate Digital Communication

Bachelor Of Management- B.M, International Business

Activities and Societies: President Hindu Society of NSBM Vice President AIESEC in NSBM

Bio Stream

Activities and Societies: Executive Member in Science Union U-19 Tennis Squad Tamil Union Model UN

Certificate In Capital Markets, Capital Markets