Abi Ashok

Abi Ashok Email and Phone Number

VP, Marketing @ Comcast
Cupertino, CA, US
Abi Ashok's Location
Cupertino, California, United States, United States
Abi Ashok's Contact Details
About Abi Ashok

Abishek "Abi" Ashok is an Ad/MarTech thought leader specializing in building unique consumer experiences from the ground up.Since joining Apple in 2013, Abi has played a pivotal role in developing and launching some of the world’s most beloved products such as Apple Music, TV+, News+, and Apple Arcade. Abi began his career building ad tech platforms during the early days of the iOS ecosystem. Abi has over a decade of leadership experience taking products from 0 to 1. Building engaging user experiences whilst focusing on revenue growth has been the cornerstone of Abi's focus. He has managed product assets raking in over $500M in revenue. Abi is an active investor/advisor for multiple early stage startups specializing in Gaming, Lifestyle and Entertainment. Abi partners with founders to craft compelling go-to-market experiences, product marketing and platform strategy, helping them take ideas from pre-seed, seed all the way through fund raising with series B.Some of Abi's successful investments include The Game Band, Gleam, Art House AR and Superheart Studios. Most of these investments have had successful funds raised from pioneering venture firms such as Upfront Ventures, Insight Ventures, NetEase, Valhalla and more.Abi has a Masters in Computer Science and Electrical Engineering from the University of Southern California.

Abi Ashok's Current Company Details
Comcast

Comcast

View
VP, Marketing
Cupertino, CA, US
Website:
comcast.com
Employees:
60190
Abi Ashok Work Experience Details
  • Comcast
    Vp, Marketing
    Comcast
    Cupertino, Ca, Us
  • Expedia Group
    Vp, Marketing
    Expedia Group Jan 2024 - Present
  • Art House
    Marketing Advisor
    Art House Aug 2023 - Present
  • Superheart
    Advisor
    Superheart Mar 2023 - Present
  • The Game Band
    Advisor, Head Of Growth And Marketing
    The Game Band Jun 2021 - Present
  • Leap - Arts In Education
    Board Member
    Leap - Arts In Education Apr 2022 - Present
  • Apple
    Marketing Advisor
    Apple Feb 2021 - Oct 2021
    Cupertino, California, United States
  • Gleam
    Strategic Advisor, Mentor
    Gleam Jan 2021 - Sep 2021
  • Apple
    Head Of Marketing Platforms
    Apple Feb 2014 - Jun 2020
    Cupertino
    Developed platform strategy to drive customer lifecycle initiatives, oversaw development of new tools and processes to accurately measure, track and report progress toward services streaming objectives. Over 100 million incremental subscribers achieved across 3 streaming services.• Established programmatic/CRM/CDP platform marketing automation strategies to increase operational efficiency, resulting in an 18% increase in onboarding YoY, incremental 30 million subscriptions just from… Show more Developed platform strategy to drive customer lifecycle initiatives, oversaw development of new tools and processes to accurately measure, track and report progress toward services streaming objectives. Over 100 million incremental subscribers achieved across 3 streaming services.• Established programmatic/CRM/CDP platform marketing automation strategies to increase operational efficiency, resulting in an 18% increase in onboarding YoY, incremental 30 million subscriptions just from campaign efforts.• Decreased CAC by 8% due to optimized spend from data ingestion across paid and organic channels, powering industry's first privacy centric data sharing across sources. Show less
  • Burstly
    Product Head
    Burstly May 2011 - Feb 2014
    Santa Monica, Ca
    Led a comprehensive customer solutions strategy team for our proprietary Mobile SDK that drove onboarding conversions up 17%, lifecycle engagement and LTV by 24%• Planet's first ad meditation platform on mobile; Assembled an A-class team to deliver product marketing solutions to best-in-class gaming giants (EA/Rovio/Zynga/IGN/Disney/Glu)• Led product diligence for Testflight (acquired by Apple)
  • Adcolony
    Product Head
    Adcolony Jul 2010 - Jan 2011
    - Pioneered the mobile industry's first high fidelity video advertising and demand marketing platform, clocking over $100M in runrate- Assembled a team of product rockstars that focussed on engagement and retention of our brand partners- Influenced the business roadmaps, measuring KPIs including revenue targets, performance metrics, ideation and technical development of the ad-server/platform

Abi Ashok Skills

Mobile Advertising Mobile Applications Iphone Objective C Product Development User Experience It Solutions Integration Product Management Problem Solving Entrepreneurship Creative Solutions Advertising Agile Methodologies Software Development

Abi Ashok Education Details

Frequently Asked Questions about Abi Ashok

What company does Abi Ashok work for?

Abi Ashok works for Comcast

What is Abi Ashok's role at the current company?

Abi Ashok's current role is VP, Marketing.

What is Abi Ashok's email address?

Abi Ashok's email address is ab****@****and.com

What is Abi Ashok's direct phone number?

Abi Ashok's direct phone number is +121339*****

What schools did Abi Ashok attend?

Abi Ashok attended University Of Southern California.

What skills is Abi Ashok known for?

Abi Ashok has skills like Mobile Advertising, Mobile Applications, Iphone, Objective C, Product Development, User Experience, It Solutions, Integration, Product Management, Problem Solving, Entrepreneurship, Creative Solutions.

Who are Abi Ashok's colleagues?

Abi Ashok's colleagues are Barry R. Marsh, Brishea Crichlow, Delaunte Kitchens, Brian Poole, Julie Balaban, Nicole Dougherty, Pc, Deborah Penn.

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