Abishek P.S Email & Phone Number

Australia

Melbourne, Victoria, Australia

- Serve as the subject matter expert on the assigned products- Successfully delivered 4 products on time/on budget by leading a cross-functional team utilizing project management best practices.- From time to time, speak to clients and internal stakeholders about areas of their expertise regarding the product- Sprint Planning using internal JIRA to manage projects across Product Management, Development, UX, Design, QA, and Customer Care teams- Manage feature backlogs for large releases across multiple scrum teams in different locations to turn product strategy and vision into working software- Monitor product usage to observe trends to make data-driven decisions for enhancements, new features, and products- Analyse and work on the IAPs and ads placement to increase revenue in each product.

Chennai, Tamil Nadu

- Lead a product development group in design, engineering, process development, and quality management- Instrumental in developing the design to create CRM tool for the firm- Drive more leads for the product only through LinkedIn- Connecting with more customers in explaining our product and converting them to leads.

Karnataka, India

Product Name: StarPick• Heading user acquisition through all digital channels• Managing more than 30 affiliates partners for mobile app growth campaign• Built lifetime value(LTV) based on customer acquisition strategy• Translating data into actionable insights for the stakeholders, Marketing Manager & Business Leader• Design, build and maintain custom segment targeting clusters. Applying expertise in data analysis and data visualization to tell the story behind numbers and derive actionable insights for advertisers.• Responsible for Extracting data, then Creating Segments, Email groups, Setup Campaigns and for different regions, and implementing the same in the email templates.• Changed the onboarding flow for the StarPick App, which increased the conversion by 12%• Analyzing post-install campaign metrics regularly and using the learning for product innovations and improvements.

Product name: Fandromeda- Work with the management team to help create a feature roadmap that moves us closer to achieving our vision.- Manage the teams of planning, designing, development, production, and marketing, and coordinate activities between the members.- Analysed users from all the marketing channels on a weekly basis to determine the quality of the campaigns.- Utilize Google Analytics to track visitor flow and interaction throughout the product.- Gathered requirements from business users and translated them to the technical team using wireframes.- Expertise in Root cause analysis- Interacted effectively with teams from various disciplines to find the resolution of problems.- Responsible for using data mining and social media analytic tools to slice and dice the data, to analyze and report.

Chennai, Tamil Nadu, India

Analytics Consultant for the T20 World Cup Winning Windies Team in 2016.· Indian Cricket Team: Led a team of 10 members and created solutions and strategies. Liaison to the coach and developed data-driven analytical and actionable insights.· Created new Key Performance indicators (KPIs) to 'measure-validate-benchmark-optimize' player performance across multiple sports.· Instrumental in creating a New Self-Sustaining Analytics Division at the firm.· Data and Video driven decisions to improve performance for winning IPL and CPL teams.· Producer of an analytics driven Live Cricket chat show called Cricket and Beyond with Sachin Tendulkar and Wasim Akram at Dubai.· Digital Content - Tamil Nadu Premier League - Curated, Conceptualized and managed content for the inaugural edition across the official website, Facebook, Twitter and Instagram pages.

• Worked as a Data Analyst for BCCI , WICB , CSK , MI , TNCA and CPL teams .• Prepare and deliver various in-depth analytical reports, both for teams and individual players using match videos and data.• Identify and evaluate key strengths and weaknesses of both, domestic and international players on periodical basis to enhance their game performance.• Assist teams to study and chalk-out strategies against their opponents before the game/series with supporting match videos (team/individual) and documentary presentations.• Keeping track of stats and breakdowns of game.• Documentation of organization’s products and services and case studies of the clients.• DIGITAL ASSET MANAGEMENT- Handled the official social media accounts of TNCA(Tamil Nadu Cricket Association) and TNPL(Tamil Nadu Premier League) since its inception . Also managed Asian Cricket Council and Youth Asia Cup social media accounts.• FAN ENGAGEMENT AND CONTENT MANAGEMENT– Built the follower base for TNCA and TNPL by providing valuable content and engaging with the community. Helped in achieving 163k+ likes for TNPL and 16k+ likes for TNCA facebook page,23k+ followers for TNPL and 5k+ followers for TNCA in twitter.• DIGITAL CONTENT - Provided contents for the infographics posted on BCCI, IPL, TNCA, TNPL, Cricket All Stars, MCL, AsiaCup, Yes Bank, Youth Asia Cup accounts.• BRAND MARKETING –Developed marketing campaigns to drive brand awareness.• VIDEO EDITING - Covered the trophy launch and team launch of all the teams during the TNPL. Interviewed players and coaches during the course of the tournament and packaged it in an attractive way.