Sales Manager | Al Gurg Distribution | Al Gurg Tobacco | Unilever | Lipton | Bat | Bonny | Al Fakher
CurrentSpearheading the Modern Trade Division.Managing the operations of BAT / STG – Domestic (GT / MT) & Travel Retail. Also managing the marketing and distributions of Hochwald- Bonny and Air - Al fakher in the local market. I have additional responsibility of managing the General Trade business of Unilever/ Lipton in the Grocery & Self-Service Supermarket channel along with Cafeteria for Lipton. Played a significant role in the transition of the General Trade business of Unilever / Lipton into Al Gurg Distribution.Monitored sales process from order taking to order fulfillment in coordination with all the stakeholders. Managed the manual ordering process as the HHT was still under development. Looked after the monthly target allocation & planning for Grocery & Self-Service as per targets set for the said month by Unilever and Lipton. Formulated general planning with the sales team (Routewise / Channel Wise) to strategize the achievement of sales and collection targets. Ensured that the Principal and the Finance Manager receive the month's budget utilisation information on time so that they can approve them and the same can be used to drive the business for the month. Currently handling AED 2 Mn, per month in grocery and AED 6 Mn. per month in self-service channels respectively.Ensured the majority of the collection target is achieved within the time frame set by the finance team. Regularly analysed sales, collection, and distribution processes to understand the gaps that may arise due to market condition and resolved it by involving all the stakeholders efficiently manage the distribution. Collaborate with other Vertical Leads to help establish priorities. With the help of the relevant parties, periodically organize training for the team to keep them motivated and educated so that they are always market ready. Managed grievances that arise from the sales team, by involving the departments concerned and resolving them in the best possible manner.They