I help companies launch new products, develop brands, and evolve their business to better meet the ever-changing needs of their customers and consumers. Having worked at multinational corporations and smaller entrepreneurial companies in both the B2B and B2C space, I bring a unique perspective. I leverage my experience to guide projects from end-to-end, developing the broad picture and owning the detailed execution.My work isn’t only about defining a product vision, crafting compelling marketing messaging, or working through the gritty details of a complex project; it’s also about people. One of my strengths is my ability to foster impactful collaboration among people with diverse functions and often contradictory concerns. This tendency to connect the dots and see how moving parts come together underlines my strategic and operational work. When developing a product or writing marketing copy, I find the sweet spot where customer needs, cultural shifts, and my organization’s distinct leverage point meet. If you’d like to connect or collaborate, I’d love to hear from you! Feel free to message me on LinkedIn or send me an email.Areas of expertise include: project management, cross-functional team collaboration, product innovation, brand strategy, positioning and messaging, content strategy and creation, integrated marketing, competitive analysis