Abi Wallis Email & Phone Number

Sydney, New South Wales, Australia

Leading national Research, Insights and Campaign Strategy teams across SCA (digital audio network, LiSTNR and Triple M, Hit networks and regional TV).

Sydney, New South Wales, Australia

Overseeing all centralised Sales Insights teams at SCA, including Campaign Strategy, Client Insights and Effectiveness, and Commercial Insights. Focussed on delivering meaningful strategic insights to support our Audio partners, as well as advertising measurement solutions, from Creative Testing, to Brand Lift and Attribution.

Sydney, New South Wales, Australia

Leading SCA iQ's national Strategy and Insights division. Working closely with all cross functional teams, from Creative to Marketing, across Live and On Demand Audio platform LiSTNR (Broadcast Live Radio, Live Radio Streaming, Music Streaming, Podcasting) and TV. Leveraging First-party data and knowledge of consumers to uncover human, media and business insights to inform and recommend effective creative planning and solutions for advertising partners. Leveraging SCA's suite of advertising planning and effectiveness tools, to put creative evaluation frameworks in place that help grow brands.

Sydney, Australia

The Studio works like a creative agency within SCA, as the creative services function for brands. Concepting, creating and executing engaging campaigns, to make fans for brands and help them grow.Working closely with SCA’s consumer insight panels/research data sources, to help media agencies and brands solve communication challenges, through a deep understanding of SCA’s broadcast audience and the consumer behaviour to change, before making sense of different data sources and intuition, to form an insight to guide the creative idea.Working with Creatives to develop the idea, along with where and how the idea should live and connect across different platforms, before crafting a persuasive story to pitch.

Sydney, Australia

Working across Sydney's Tier 1 media/creative agencies on most major brands and categories. Developing relationships with key agency & client decision makers, to understand business and marketing challenges and translate this insight into usable knowledge and actions for the Sales team to drive advertising revenue.Working alongside Sales teams to write or interrogate the brief and then Research, Creative and Integration teams to create campaign solutions for national clients. Ensuring audience insight is at the heart of all solutions, to best leverage SCA assets to solve the client advertising challenges.

London, United Kingdom

Developing award-winning global digital comms solutions for Theatrical and Home Entertainment clients - starting with audience insight and using this to inspire better ideas across communications strategy, creative content, publicity and social media campaigns.Led the International team across the following accounts: Walt Disney Studios, 20th Century Fox, Sony Pictures Releasing and Sony Pictures Home Entertainment.

London, United Kingdom

Negotiated and executed marketing partnerships with UK and pan-Euro brands to raise awareness of Disney Parks and forthcoming theatrical and home entertainment releases from Walt Disney/Pixar/Miramax Studios, Touchstone Pictures and TV on DVD from ABC. Additionally, developed creative identities for high street retailer Argos, across its seasonal, calendar and tactical Events, both for in store and online. Also developed and implemented promotional strategies to support major seasonal and calendar Events, including Argos catalogue launches.

London, United Kingdom

Supported the Global Ad Sales teams with on and off-air marketing solutions for clients spanning all industry sectors. Provided integrated creative marketing campaigns that enabled advertising partners to get closer to Discovery Network's programming, whilst delivering marketing messages to their target audience via entertaining and compelling content.

London, United Kingdom

Assisted Marketing Manager with both pre and post-sale programme marketing campaigns. Promoting content to broadcasters via creative campaigns, then ensuring its success via publicity post-sale, as part of the global B2B Broadcast Marketing team. Supported both Sales teams and Broadcasters in Italy, Iberia, Benelux, Greece and Turkey; championing Disney and Jetix branded programming.

Advanced Certificate In Effectiveness, Advertising

Syllabus offers a greater understanding of and a forensic approach to the evaluation of creative and multi-platform campaigns. Including.

Ba (Hons) International Marketing Management, Marketing

Dissertation: ‘How is online piracy affecting the film industry, and what possible solutions can the Motion Picture industry adopt to help.