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Creative digital marketing expertise, with two brands tied behind my back!Creative, strategic, digital and social media marketing (across-the-line) with experience in branding, digital strategy, creative content, photography, copywriting, SEA, paid media, social media, web analytics, and reporting.Highly proficiency in Google Suite (& Microsoft Office), Web CMS (Wordpress/Kentico), various SAAS platforms, and all SM platforms: LinkedIn, Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, Snapchat and more…

Role & Responsibilities:Integrate the brand's main digital platforms to create a seamless, cross-platform user experience and drive online sales, improve the online presence and visibility of The Student Hotel's brands and products: • TheStudentHotel.com • TheCommonsRestaurant.com • TSHCollab.com • BazaarofIdeas.comPlatform Management • Day to Day (content) management and improvement of online platforms: (mobile) websites, student portals, online booking platforms (IBEs) and future platforms - increasing conversion on all platforms • Setup & maintain measurement & analytics of online platforms: Google Analytics, Adwords, Webmaster Suite/Tools • Analyse online and marketing data; and create website performance reporting for online presence • SEO optimisation - including location specific SEO (incl. Google Maps)Coordination & Project Management • Coordinate with in-house parties (designers, copywriters, project managers, product managers, IT) • Day to day contact with second and third-party agencies (IT, web development, online marketing, translation agencies, metasearch advertising, SEO/SEA agencies) • Assist in platform development projects. Current focus: internationalisation of The Student Hotel platforms and multilingual implementation (website, booking platforms, email marketing platforms) • Support TSH product managers with their digital needsMarketing, Brand & Sales • (Sales and Brand) Campaign Management: paid and unpaid. Eg. Google Adwords search campaigns, banner ads, pre-roll video ads, Facebook ads. • Online promotion and integration of new TSH propositions • Manage traffic of content between TSH locations • Optimize CRM and Email MarketingWeb Development / Programming • Development of campaign landing pages, events, new propositions on the platforms • Internal development and day to day maintenance of the TSH platforms

Responsibilities:• Creative, strategy and branding• Creative direction of digital content• Campaign development and implementation• Tracking and reporting on analytics and campaign performance• Optimisation, distribution and publication of online content• Project ManagementResults: AZ Alkmaar Kit Launch (Under Armour), AC-Hotels.com, Moxy-Hotels.com

Strategy• Meeting with Brand Managers and Account Management Team for input on Company Direction, Client Brand Strategy and Campaign Direction.• Leading the strategy development when launching new brands.• Advising on Social Media Best Practice.• Planning, campaign tracking assistance and influencer engagement.• Assisting in the development of client charges relevant to scope of work.Management• Distributing brands efficiently among Community Managers.• Delegating workload amongst Community Managers.Leadership• Managing HR Queries, issues, processes and procedures.• Managing and resolving disciplinary and training issues.• Assessment and performance tracking.Reporting and Analysis• Reporting on the performance of the Social media Team.• Working with Account Management Team and Managing Director on reporting and analysis of Brand and Campaign Performance.• Developing Social Media Analysis, reporting and third party tracking procedures.• Researching and understanding reporting tools and native platform insights.• Reporting on the performance of the Community Management Team.Quality Control• Developing the correct checks, procedures and processes to ensure my team of Community Managers adequately perform their duties. • Leading, guiding and disciplining the Community Management team when and where necessary.• Review of brands, campaigns and content plans.Learning and Teaching• Researching and circulating latest Social Media platforms, updates, and further digital innovations or redundancies.• Updating and improving Community Management procedures.Community Management• Managing up to five brands and the Community Management Team.

Strategy• Working with Account Managers and the Managing Director on Campaign Strategy.Leadership• Managing and instructing Community Managers.• Delegating lower level Community Management tasks.Research• Independently researching: new industry developments and innovations; and Social Media tools, processes and best practice.Up-skilling and Knowledge Sharing• Assisting Community Managers with day-to-day tasks, ensuring a high quality standard.• Sharing research, new tips and tricks with the Community Management team.Community Management• Managing up to three brands as indicated below.• Managing the Community Management Team.

Community Management• Managing up to FIVE different brand communities.• Pro-actively and reactively engaging with fans, followers and subscribers effectively and efficiently.• Escalating Brand Queries appropriately, in a quick, calm and courteous manner.• Enhance and Amplify Content with quality fan engagement on Brand Content.• Pro-actively looking and listening across relevant brand platforms for engagement opportunities.Content Creation• Copy Writing and Visual Direction for all created content (including pro-active and adhoc content).• Short-form and long-form Copy Writing for other platforms (Eg, Blog Posts, Facebook Statuses, Tweets, Instagram and Pinterest Descriptions, Web Banners, Google Adwords, Advertorial, etc…).• Image selection and photo creation and management for Social Media Platforms.Content Publishing• Publishing, propagating and optimising online content.Reporting• Reviewing and accessing content and apply and share conclusions.• Contributing to Social Media reporting.• Feed back insights on fan base and target market.• Competitor Tracking.

Social Media Manager, Creative, Copywriter, Senior Community Manager and Brand Voice at Gorilla Creative Media.Brands worked on: - DC Shoes - Tomy Takkies - MTN - Clear - Jonsson Workwear - Grind MediaSouth African Breweries - Hansa PilsenerUnilever - AXE Deodorant - Shield Deodorant - Cup A Soup - StorkNestle - Country Fresh - King Cone

Running of the day-to-day operations of an organization or business. With the sole purpose of finding ways to make the company more productive by providing effective methods in its business operations. Usually facilitating several programs around the company, controlling inventory, handling logistics and interviewing and supervising employees. Having strong leadership and communication skills allow handling of problems quickly and efficiently.• Visiting and checking up on store/practice operations.• Contributing to strategic and marketing strategy.• Product research and ordering.• Controlling inventory, pricing and handling logistics.• Communicating, executing, and managing store marketing and merchandising programs.

• Management of all store operational issues, administrative duties, physical inventories, price changes, etc.• Interviewing, training, supervising, evaluating and counseling store employees.• Preparation of work schedules.• Organising and directing employees.• Resolve customer problems or complaints.• Organise and conduct regular store meetings.• Maintaining adequate store supplies.• Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank.

• Stock control and management.• Processing cash and card payments.• Stocking shelves with merchandise.• Giving advice and guidance on product selection to customers.• Reporting discrepancies and problems.• Balancing cash registers with receipts.• Dealing with customer refunds.• Receiving and storing the delivery of large amounts of stock.