Andrew Mcguirk
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Andrew Mcguirk Email & Phone Number

Principal Owner at Authentic Artisanal African Spirits & [Freelance] Digital Marketing Specialist (@Dig8talSavant) at Authentic Artisanal African Spirits
Location: Amsterdam, North Holland, Netherlands 12 work roles 2 schools
1 work email found @lifesound.co.za 1 phone found area 162 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Role
Principal Owner at Authentic Artisanal African Spirits & [Freelance] Digital Marketing Specialist (@Dig8talSavant)
Location
Amsterdam, North Holland, Netherlands

Who is Andrew Mcguirk? Overview

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Quick answer

Andrew Mcguirk is listed as Principal Owner at Authentic Artisanal African Spirits & [Freelance] Digital Marketing Specialist (@Dig8talSavant) at Authentic Artisanal African Spirits, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at lifesound.co.za, phone signal with area code 162, and a matched LinkedIn profile for Andrew Mcguirk.

Andrew Mcguirk previously worked as Owner at Authentic Artisanal African Spirits and Exclusive Distributor at Leonista. Andrew Mcguirk holds Bachelor Of Commerce (Bcom), Management, Marketing, Economics from University Of South Africa/Universiteit Van Suid-Afrika.

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Email format at Authentic Artisanal African Spirits

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{first}@lifesound.co.za
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Profile bio

About Andrew Mcguirk

Owner of Authentic Artisanal African Spirits & importer/distributor of Leonista 100% Karoo Agave Spirits and Copper Republic. Also representing Six Dogs Gins. 🚢🌍🥃Part-time Freelance digital creative strategistExtensive international experience in integrated, creative, strategic, digital, mobile, and social media marketing (across the line) with experience in branding, strategy, creative, digital, content, photography, copywriting, SEA, paid media (PPC), social media, web analytics and reporting, management and operations. 🎨🖥📈Prodigious understanding of the internet, mobile, and digital space: Highly proficient in Google Suite (& Microsoft Office), Web CMS (WordPress/Kentico), e-commerce (Squarespace/Shopify), various SAAS platforms (web tools), and all SM platforms: LinkedIn, Facebook, YouTube, Twitter, Instagram, Pinterest, Tumblr, Snapchat, TikTok and more… 💻📲👍🏼Specialities…• Branding and Identity• Strategic Marketing• Creative Ideation• Social Media Marketing• Copywriting• Content Creation• Performance Marketing• Research• Reporting & Analysis• Full "Web-Suite"Owned Brands• Authentic Artisanal African Spirits• Leonista 100% Karoo Agave Spirits (NL)• Dig8tal Savant Freelance Creative StrategyBrands worked on• Under Armour Europe• Marriott Hotels• The Student Hotel• TSH Collab• The Commons Restaurant• Moxy Hotels (Marriott)• AC Hotel (Marriott)• MTN - Mobile Telecomunication Network (RSA)• Hansa Pilsener Beer (RSA)• Clear Anti Dandruff Shampoo• NissanUnilever: • AXE Deodorant• Shield Deodorant• Cup A Soup• StorkNestle: • Country Fresh• King ConeIndependent: • DC Shoes• Tomy Takkies• Grind Media• Jonsson Workwear• LifeSound• Beach Luxury Homes• PlaceChat• X&GOFollow me on Socials:- IG/FB/Pinterest/Tumblr - @Dig8talSavant, @AAASpirits, @Leonista.eu, Leonista.nl,- Twitter - @Dig8talSavant, @AAASpirits_eu, @LeonistaNL

Listed skills include Social Media Marketing, Social Media, Social Networking, Copywriting, and 48 others.

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Authentic Artisanal African Spirits
Authentic Artisanal African Spirits
Principal Owner at Authentic Artisanal African Spirits & [Freelance] Digital Marketing Specialist (@Dig8talSavant)
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12 roles

Andrew Mcguirk work experience

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Owner

Current

Amsterdam, North Holland, Netherlands

Authentic Artisanal African Spirits Owner, partner, agency, and distributor of award-winning Authentic Artisanal African Spirits. From our shore. To your door. Straight out of Africa. » http://AAASpirits.eu

Jan 2020 - Present

Exclusive Distributor

Current

Amsterdam Area, Netherlands

Leonista is a 100% Agave Spirit - from the Karoo region in South Africa.We offer the world's first, organic, proudly South African, award-winning, 100% Karoo Agave spirits.Organically grown and sustainably harvested, our internationally recognised, award-winning spirits, are designed to be sipped, rather than shot, and are made for those who are conscious of what they consume, and demand something of higher quality. Our 100% Karoo agave spirits are proudly bottled at 43% ABV, and when treated with respect, have energy-giving properties, and a less harmful effect on the body.Awaken The Lion WithinChoose 100% Karoo Agave#DrinkWithRespect

Apr 2019 - Present

Brand, Creative & Digital Strategist

Current

Amsterdam Area, Netherlands

Creative digital marketing expertise, with two brands tied behind my back!Creative, strategic, digital and social media marketing (across-the-line) with experience in branding, digital strategy, creative content, photography, copywriting, SEA, paid media, social media, web analytics, and reporting.Highly proficiency in Google Suite (& Microsoft Office), Web CMS (Wordpress/Kentico), various SAAS platforms, and all SM platforms: LinkedIn, Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, Snapchat and more…

Feb 2015 - Present

Webmaster

Amsterdam Area, Netherlands

Role & Responsibilities:Integrate the brand's main digital platforms to create a seamless, cross-platform user experience and drive online sales, improve the online presence and visibility of The Student Hotel's brands and products: • TheStudentHotel.com • TheCommonsRestaurant.com • TSHCollab.com • BazaarofIdeas.comPlatform Management • Day to Day (content) management and improvement of online platforms: (mobile) websites, student portals, online booking platforms (IBEs) and future platforms - increasing conversion on all platforms • Setup & maintain measurement & analytics of online platforms: Google Analytics, Adwords, Webmaster Suite/Tools • Analyse online and marketing data; and create website performance reporting for online presence • SEO optimisation - including location specific SEO (incl. Google Maps)Coordination & Project Management • Coordinate with in-house parties (designers, copywriters, project managers, product managers, IT) • Day to day contact with second and third-party agencies (IT, web development, online marketing, translation agencies, metasearch advertising, SEO/SEA agencies) • Assist in platform development projects. Current focus: internationalisation of The Student Hotel platforms and multilingual implementation (website, booking platforms, email marketing platforms) • Support TSH product managers with their digital needsMarketing, Brand & Sales • (Sales and Brand) Campaign Management: paid and unpaid. Eg. Google Adwords search campaigns, banner ads, pre-roll video ads, Facebook ads. • Online promotion and integration of new TSH propositions • Manage traffic of content between TSH locations • Optimize CRM and Email MarketingWeb Development / Programming • Development of campaign landing pages, events, new propositions on the platforms • Internal development and day to day maintenance of the TSH platforms

Mar 2017 - Oct 2018

Content Lead

Amsterdam Area, Netherlands

Responsibilities:• Creative, strategy and branding• Creative direction of digital content• Campaign development and implementation• Tracking and reporting on analytics and campaign performance• Optimisation, distribution and publication of online content• Project ManagementResults: AZ Alkmaar Kit Launch (Under Armour), AC-Hotels.com, Moxy-Hotels.com

Jun 2015 - Oct 2016

Social Media Manager

Durban Area, South Africa

Strategy• Meeting with Brand Managers and Account Management Team for input on Company Direction, Client Brand Strategy and Campaign Direction.• Leading the strategy development when launching new brands.• Advising on Social Media Best Practice.• Planning, campaign tracking assistance and influencer engagement.• Assisting in the development of client charges relevant to scope of work.Management• Distributing brands efficiently among Community Managers.• Delegating workload amongst Community Managers.Leadership• Managing HR Queries, issues, processes and procedures.• Managing and resolving disciplinary and training issues.• Assessment and performance tracking.Reporting and Analysis• Reporting on the performance of the Social media Team.• Working with Account Management Team and Managing Director on reporting and analysis of Brand and Campaign Performance.• Developing Social Media Analysis, reporting and third party tracking procedures.• Researching and understanding reporting tools and native platform insights.• Reporting on the performance of the Community Management Team.Quality Control• Developing the correct checks, procedures and processes to ensure my team of Community Managers adequately perform their duties. • Leading, guiding and disciplining the Community Management team when and where necessary.• Review of brands, campaigns and content plans.Learning and Teaching• Researching and circulating latest Social Media platforms, updates, and further digital innovations or redundancies.• Updating and improving Community Management procedures.Community Management• Managing up to five brands and the Community Management Team.

Jul 2014 - Nov 2014

Senior Community Manager

Durban Area, South Africa

Strategy• Working with Account Managers and the Managing Director on Campaign Strategy.Leadership• Managing and instructing Community Managers.• Delegating lower level Community Management tasks.Research• Independently researching: new industry developments and innovations; and Social Media tools, processes and best practice.Up-skilling and Knowledge Sharing• Assisting Community Managers with day-to-day tasks, ensuring a high quality standard.• Sharing research, new tips and tricks with the Community Management team.Community Management• Managing up to three brands as indicated below.• Managing the Community Management Team.

Jan 2013 - Nov 2014

Community Manager

Durban, South Africa

Community Management• Managing up to FIVE different brand communities.• Pro-actively and reactively engaging with fans, followers and subscribers effectively and efficiently.• Escalating Brand Queries appropriately, in a quick, calm and courteous manner.• Enhance and Amplify Content with quality fan engagement on Brand Content.• Pro-actively looking and listening across relevant brand platforms for engagement opportunities.Content Creation• Copy Writing and Visual Direction for all created content (including pro-active and adhoc content).• Short-form and long-form Copy Writing for other platforms (Eg, Blog Posts, Facebook Statuses, Tweets, Instagram and Pinterest Descriptions, Web Banners, Google Adwords, Advertorial, etc…).• Image selection and photo creation and management for Social Media Platforms.Content Publishing• Publishing, propagating and optimising online content.Reporting• Reviewing and accessing content and apply and share conclusions.• Contributing to Social Media reporting.• Feed back insights on fan base and target market.• Competitor Tracking.

Aug 2011 - Nov 2014

Digital Savant

Durban, South Africa

Social Media Manager, Creative, Copywriter, Senior Community Manager and Brand Voice at Gorilla Creative Media.Brands worked on: - DC Shoes - Tomy Takkies - MTN - Clear - Jonsson Workwear - Grind MediaSouth African Breweries - Hansa PilsenerUnilever - AXE Deodorant - Shield Deodorant - Cup A Soup - StorkNestle - Country Fresh - King Cone

Jul 2011 - Nov 2014

Operations Manager

Durban Area, South Africa

Running of the day-to-day operations of an organization or business. With the sole purpose of finding ways to make the company more productive by providing effective methods in its business operations. Usually facilitating several programs around the company, controlling inventory, handling logistics and interviewing and supervising employees. Having strong leadership and communication skills allow handling of problems quickly and efficiently.• Visiting and checking up on store/practice operations.• Contributing to strategic and marketing strategy.• Product research and ordering.• Controlling inventory, pricing and handling logistics.• Communicating, executing, and managing store marketing and merchandising programs.

Feb 2010 - Jul 2011

Store Manager

Durban Area, South Africa

• Management of all store operational issues, administrative duties, physical inventories, price changes, etc.• Interviewing, training, supervising, evaluating and counseling store employees.• Preparation of work schedules.• Organising and directing employees.• Resolve customer problems or complaints.• Organise and conduct regular store meetings.• Maintaining adequate store supplies.• Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank.

Mar 2009 - Feb 2010

Sales Assistant

Durban

• Stock control and management.• Processing cash and card payments.• Stocking shelves with merchandise.• Giving advice and guidance on product selection to customers.• Reporting discrepancies and problems.• Balancing cash registers with receipts.• Dealing with customer refunds.• Receiving and storing the delivery of large amounts of stock.

Mar 2008 - Feb 2009
2 education records

Andrew Mcguirk education

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

• General Management • Marketing Management • Brand Management • Sales Management • Public Relations • Advertising Management • Market.

FAQ

Frequently asked questions about Andrew Mcguirk

Quick answers generated from the profile data available on this page.

What company does Andrew Mcguirk work for?

Andrew Mcguirk works for Authentic Artisanal African Spirits.

What is Andrew Mcguirk's role at Authentic Artisanal African Spirits?

Andrew Mcguirk is listed as Principal Owner at Authentic Artisanal African Spirits & [Freelance] Digital Marketing Specialist (@Dig8talSavant) at Authentic Artisanal African Spirits.

What is Andrew Mcguirk's email address?

AeroLeads has found 1 work email signal at @lifesound.co.za for Andrew Mcguirk at Authentic Artisanal African Spirits.

What is Andrew Mcguirk's phone number?

AeroLeads has found 1 phone signal(s) with area code 162 for Andrew Mcguirk at Authentic Artisanal African Spirits.

Where is Andrew Mcguirk based?

Andrew Mcguirk is based in Amsterdam, North Holland, Netherlands while working with Authentic Artisanal African Spirits.

What companies has Andrew Mcguirk worked for?

Andrew Mcguirk has worked for Authentic Artisanal African Spirits, Leonista, Dig8Tal Savant, The Student Hotel, and Likefriends.

How can I contact Andrew Mcguirk?

You can use AeroLeads to view verified contact signals for Andrew Mcguirk at Authentic Artisanal African Spirits, including work email, phone, and LinkedIn data when available.

What schools did Andrew Mcguirk attend?

Andrew Mcguirk holds Bachelor Of Commerce (Bcom), Management, Marketing, Economics from University Of South Africa/Universiteit Van Suid-Afrika.

What skills is Andrew Mcguirk known for?

Andrew Mcguirk is listed with skills including Social Media Marketing, Social Media, Social Networking, Copywriting, Advertising, Marketing Strategy, Marketing, and Creative Writing.

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