Digital Marketing & Branding

- Developing and implementing a full marketing strategy for 3 company brands with sales totaling over 10 million dollars across current channels- Overseeing re-branding and web design for 3 company e-commerce websites - Developed social media ad campaigns to promote brands & products - Serving as creative director for all promotion campaigns, event planning, and product media shoots- Responsible for contract negotiations for ad buys, vendor relationships, event sponsorship, rebate programs, customer appreciation programs, sales support etc.- Evaluating and analyzing campaign results, sales data and competitive landscape - Forecasting sales and developing marketing department budget- Managing, developing and training all of the marketing department staff- Overseeing all promotional and apparel items for the company

Marketing Agency: $5,000 - $300,000+ budgets - Ecommerce- Training & coaching a team of 10+ media buyers to develop campaign strategies, understand the e-commerce ecosystem and implement 30-60-90+ day marketing plans to support and achieve client business objectives using attribution modeling. - Within 60 days of employment, alongside my team member, we made Hawke Media history by saving an at risk client within 14 days and increasing their ROAS by 400%. - Teaching campaign managers how to leverage data from Google Analytics, Facebook, Pinterest, and - - LinkedIn dashboards/reporting tools to communicate campaign performance to clients and create a clear roadmap for sustainable business growth.- Providing executives & directors with operational strategy recommendations including salary leveling, job tiers and recognition programs- Teaching Google Analytics front-to-back to campaign managers and training them to tell the “big picture” story to clients and assist in informed decision-making in the short and long-run.- Developing case studies and client success stories for both Hawke Media (internal) and partners (i.e. Facebook success stories).- Teaching the “why” behind marketing, branding and advertising in order to properly develop critical thinking skills among the team

• Creating and developing tone of voice & dynamic content for all social media platforms: Instagram, Facebook & Pinterest• Co- leading the launch of all e-commerce platforms including: Shopify, Houzz, Wayfair, EBay and Amazon • Providing business operations management including: accounting, process implementation and project management• Created advertising templates for classified advertising campaigns • Managing marketing analytics: Google adwords, Keyword optimization • Providing strategic feedback on all company initiativesDeveloping wholesale and retail pricing strategies for B2B & B2C sales channels

Tango, the leading all-in-one social communication service, enables you to connect with friends and stay closer to family in a way that is easy, spontaneous, fun and fits the moment. Tango allows you to send free text messages, play games, and make free phone calls and video calls with those you care about. Tango works on iPhones, iPod touch, hundreds of Android phones and Windows Phone devices, as well as tablets and PCs, and provides high quality experience over 3G, 4G, and Wi-Fi. More than 200 million people in 224 countries already love using the service. Founded in September 2009, Tango has raised $367M from leading venture capital firms and top individual investors. Download the Tango application for free in the Apple App Store, Google Play Store, Windows Phone Marketplace and the Tango website, www.tango.me. Tango is based in Mountain View, California.