Ashley Laughlin Email & Phone Number

Seattle, Washington, US

Los Gatos, CA, US

• Lead strategy and execution for 50+ events in my first year, hosting over a thousand executive level clients at small, custom events focused on accelerating and generating pipeline.
• Created bespoke client experiences at sporting events, including the Waste Management Open, a series of NFL Games at MetLife Stadium, Formula 1, and the Houston Rodeo and interactive events, such as Topgolf and Porsche.
• Executed events with educational and hospitality components, including a boat cruise and professional hockey game, each paired with panel discussions on emerging trends in tech.
• Planned and supported partner QBRs, which educated partners on Impetus’s offerings and provided opportunity for networking and bonding.
• Supported onsite vendor days, technical trainings, and other events geared towards strengthening the relationship between Impetus and key customers/partners.
• Managed event-related communications with internal salespeople, partners, and executive-level customers

San Francisco, California, US

• Developed, promoted, and hosted a series of events for new prospects and current customers in major US cities like New York City, bringing in 100+ new contacts for the company
• Partnered with North American Devops Group to host 20 educational meetups in cities in U.S. and Canada, bringing over 1,000 new contacts to the company and 200+ MQLs
• Planned 5+ hospitality events and trade shows in Australia and New Zealand, including an axe-throwing event with 55 registrants and a “BeerOps” event with 43 registrants
• Rallied Harnessians around community-focused DevOps events, such as DevOps Days in Minneapolis, Chicago, and Raleigh,
• Managed end-to-end logistics and attended federal trade shows like Rocky Mountain Cyberspace Symposium and AFCEA West
• Planned, promoted, and hosted 65+ Kubecon attendees at an ancillary happy hour in Detroit at distinctive downtown venue

San Francisco, California, US

• Managed onsite event logistics for hospitality events for prospective and current clients, including a lunch and learn with 95 attendees and multiple executive-level speakers, and an AWS Re:Invent Afterparty with over.
• Delivered exceptional internal Harness company wide kickoff events for 500 people in San Francisco and Las Vegas
• Planned and hosted virtual wine and whiskey tasting events to generate pipeline and improve customer relations, which garnered 100+ attendees cumulatively
• Provided support for onsite booth logistics at major trade shows like AWS Re:Invent and Kubecon

San Francisco, California, US

• Managed inbound and outbound pipeline generation for multiple U.S. regions and overseas, especially in Asia-Pacific
• Developed best practices for growing TDR team, including strategic follow-up messaging and outbound campaigns that resonated across territories in the complex pandemic economy
• Obtained 117% of quota in FY22, booking 250+ meetings and influencing 9.8 million dollars in pipeline

San Francisco, California, US

• Managed inbound leads and established initial conversations with prospective buyers of Harness’s software solution
• Developed awareness around innovative AI technologies in midwestern and southern United States
• Booked 140+ new business meetings and influenced 2.7 million dollars of pipeline

Greensboro, North Carolina, US

• Designed a comprehensive marketing plan for furniture kits, based off of market trends and budget

Winston-Salem, NC, US

• I was one of nine graduating seniors selected to be a Wake Forest Fellow. Fellows are full-time staff members of the University who interact with key administrators, faculty, and alumni, and participate in leadership.
• Consulted with Nicole Straus Public Relations, a NYC-based PR firm, about new communications strategies for the Museum alongside Director of External Relations at Reynolda House.
• Coordinated New York-based photographers for the Centennial Ball, Reynolda’s 100th Anniversary gala, upon their arrival and throughout the event.
• Edited content for Reynolda Revealed, a new museum tour app. Participated in app design discussions.
• Authored articles published in local and regional magazines, Forsyth Family and Southern Farm and Garden.
• Represented Reynolda at special events.

• Assisted French students with material in 100, 200, and 300 level courses.
• Worked with professors and administrative policies to develop a system for tutoring each individual student to his/her highest potential.
• Attended training workshops to develop tutoring skills & receive CRLA certification.

• Managed crises, planned programs, and acted as a role model for thirty residents.
• Interviewed resident adviser candidates and graduate hall director candidates.

• Assisted with special programs, including an early education program (“Mornings at the Museum”), family-based workshops, and Christmas programming.
• Led tours for all age groups, including special needs and student tours.
• Conducted independent research project, connecting museum collections to literature and music of the same era.
• Participated in the annual donor gala, an Evening for Reynolda.
• Performed independent activities, including workshop/tour preparations, as well as required readings and reflections.

Reno, Nevada, US

• Compiled a bibliography of the museum’s inventory of key artists, particularly those featured in the CA+E special collections.
• Worked independently, with input from CA+E director, William Fox, to compile a bibliographic list of the publications the library would like to acquire. The bibliographies will also be a tool for researchers who.
• Familiar with procedures for handling special collections and archival material.
• Participated in various museum events, including meetings and social gatherings.
• Created an internship application and a volunteer opportunities page on the Nevada Museum of Art website (nevadaart.org) for volunteer director, Margaret Walsh.

• Supported faculty by answering phone calls, using department technology (scanning, copying, laminating, etc.), making campus deliveries, hanging posters, etc. to help staff prepare for classes and productions.
• Assisted various department employees with special projects as needed; e.g. completing an inventory of the lights throughout the building (in the scene shop, main lobby, dance studios, theaters, etc.); proofreading.

Master Of Science - Ms, Management

Bachelor’S Degree, English Major, French Studies Major, Creative Writing Minor