Abel Garcia Email & Phone Number

Las Vegas, Nevada, Us

· Lead the Resorts World Las Vegas Digital Marketing & Advertising team with the overall development of the brand and achieving company revenue goals· Oversee integrated marketing plans, targeted campaigns, drive consumer awareness and preference through activated channels to increase market share and awareness· Develop and maintain strong relationships with vendors, including DSPs and technology partners, and act as the main point of contact for all advertising-related inquiries· Oversee the execution of advertising campaigns, manage ad trafficking workload, develop and implement streamlined processes, monitor campaign performance, maximize ad inventory, and optimize campaigns to meet KPIs and maximize ROI· Collaborate with revenue management, hotel operations, and enterprise analytics teams to develop advertising strategies and solutions that align with company objectives· Work with channel management, revenue systems, and e-commerce teams to enhance resort offerings and improve the customer purchase experience across the company website and booking engine · Oversee the development and maintenance of the company's website, focusing on user experience, design, and interactive experience strategy to support business initiatives· Manage budgets and expenses related to media contracts and marketing technology tools, and collaborate with internal finance teams to ensure accurate forecasting and reporting needs are met· Critically evaluate current processes, and overhaul them where necessary to drive efficiencies and improve team performance

Las Vegas, Nevada, Us

· Successfully executed campaigns, leading to over 70K purchases, generating $36M in revenue from hotel room bookings and $5.4M in nightlife purchases· Produced media programs for internal departments, including F&B, Retail, Spa, Group Sales, Weddings, and Celebrations, with the goal of generating quality leads and driving sales· Worked alongside key company partners, including Hilton Hotels & Resorts and AEG Presents, to optimize resources and effectively cross-promote brands· Led data acquisition strategy and facilitated the growth of customer communication across existing marketing channels, including Email, SMS, and the company App. Simultaneously, collaborated on a data sources integration project with the Information technology and Cloud Solutions teams

Las Vegas, Nevada, Us

· Launched Resorts World’s opening brand campaign, 'Stay Fabulous,' which entailed media planning with an advertising agency, direct execution on self-service advertising channels, performance audits and optimizations to successfully reach the company’s target demographics while expanding awareness on a global scale· Onboarded partners in preparation for the resort's opening, encompassing Google Products, Meta Advertising, Programmatic Vendors, Affiliate Marketing and Data Visualization software · Formalized processes within departments in collaboration with stakeholders. This included financial reporting, asset production process, and the integration of marketing schedules with traditional marketing and PR, aiming to enhance efficiency for the assigned tasks · Promoted business initiatives through established digital channels, which included increasing awareness and driving reservations for Resorts World’s restaurant portfolio, as well as selling tickets for the resort’s Theatre and other venues (Dawg House, Zouk Nightclub, Ayu Dayclub)· Collaborated with the Sponsorships team to support digital opportunities for inbound and outbound partners. This involved developing assets for their marketing channels and implementing tracking methods to measure the success of each campaign. Key partners include The Vegas Golden Knights, UFC, LA Angels, LA Chargers, NFR, Dallas Cowboys, and LG· Manage website projects for property-wide events such as New Year’s Eve Celebration, Holidays with Enchant, NFR Week and Chinese New Year

Las Vegas, Nv, Us

· Oversaw online marketing efforts, creative development and communication strategies for Drai’s live entertainment venues in Las Vegas, Nevada· Managed organic social media content planning and took lead on the execution of company-wide announcement releases across various digital channels· Implemented and optimized paid advertising campaigns on Instagram, Facebook and Twitter to produce mass awareness and substantial ROI· Onboarded and managed a third-party agency responsible for media planning, reporting, SEO/SEM, display campaigns, and additional ad buys· Collaborated with top-tier media partners, including Billboard, Hot New Hip Hop, and Pandora, to expand our audience through sponsored editorials, video content, music streaming, and website ads· Enhanced creative collateral through collaborative efforts with graphic designers, video producers and independent content creators to grow Drai's online community · Provided strategic input to ensure that the external vendors maintained the company website in accordance with audience and industry expectations· Maintained direct communication with company stakeholders and organized regular meetings to ensure reporting requirements were met

Las Vegas, Nv, Us

· Managed the Palms’ nightlife digital marketing department, overseeing all media strategy and establishing benchmarks for team members to achieve company goals· Launched Palms’ music entertainment venue and brand, KAOS Dayclub & Nightclub, as well as the opening campaign, #CreateKAOS on all platforms including social media, company website, ticketing affiliates, media partners and email · Built and implemented ad campaigns on Instagram and Facebook for Palms, KAOS and resident artist accounts, including Marshmello, G-Eazy, Armin Van Buuren and more to increase ticket sales and expand brand reach, resulting in over $500k in revenue· Grew social media following by 80K on Instagram and 10K on Facebook in a span of five months, leading to 50M impressions and 750K engagements· Managed the external agency's display advertising, search engine marketing tactics, and YouTube strategy, leading to a total of 105M impressions, $1.2M in ticket revenue, and $80K in hotel bookings

Los Angeles, California, Us

· Led all marketing and promotional efforts for the largest Improv comedy company in the U.S· Worked closely with talent management teams and comedians such as Jo Koy and Jeffery Ross to successfully promote their tour dates on social media, company website, and ticketing affiliate channels· Constructed and implemented email marketing strategy to reach the internal database, potential VIP clients, and ticketing customers within the local markets · Managed creative direction and implementation for outdoor advertising including billboards, digital billboards, wallscapes, bulletins and event flyers

Los Angeles, California, Us

· Planned, developed and executed organic & paid social media strategy for various clients, including Matt Franco, Fashion Show mall, and The Grand Canal Shoppes in Las Vegas· Worked directly with company management and team members to satisfy client needs· Attended events and coordinated lifestyle moments for influencer clients to meet audience demand, increase engagement, and maintain brand value· Report on client’s social media audience growth and key performance indicators on a monthly basis to strategically improve overall performance and brand equity

Las Vegas, Nevada, Us

· Managed marketing department, including digital, social media, traditional, video production, photography, and graphic design team· Worked with resident artists and their management including Marshmello, Major Lazer, and Dillon Francis to strategize and execute marketing efforts to promote upcoming events through Encore Beach Club to generate awareness, event pre-sale tickets and VIP table reservations· Built nightclub experience brands, ‘Encore Beach Club at Night,’ and developed various campaigns including the season openings, “Reporting For Duty,” and “Swim All Weekend.”· Educated and strategized unique marketing tactics for 60 VIP hosts, 80 promoters and 200 service staff members to promote upcoming events, ultimately generating $40 million in sales· Continuously partnered and maintained relationships with local businesses including McCarran Int. Airport, billboard vendors, brick & mortars to promote events/artist residencies in order to reach local market-share· Strategized unique marketing tactics with social influencers to promote local nightlife events at Encore Beach Club e.g. “Ultimate Bodies” honoring and celebrating Las Vegas’ Fittest Bodies· Worked with various decor organizations to craft diverse in-venue experiences and themed events e.g. Wynn World (transformed the venue into a post-apocalyptic world with a Mad Max style diesel truck stage)· Led the Conor McGregor 2-year residency press release, after-fight party marketing, and organized the run-of-show in order to capture real-time and post-event content for press coverage and further digital reach

Las Vegas, Nevada, Us

· Monitored, developed, and published organic social media content across Instagram, Facebook, Twitter, and YouTube on a weekly basis across Wynn Nightlife venues and Andrea’s restaurant to promote upcoming events, products, artists, music, retail, sponsors, and services· Coordinated in-venue photo and video projects directly with artists and management team, production and staff to produce promotional assets to increase sales online· Rebranded world-class day club, Encore Beach Club’s online identity to enhance appealing features, experience, services, ultimately growing audience and engagement on all social media channels and quality followers over 150k via Instagram· Strategized and executed the online release plan for Wynn’s nightclubs and day club brand ‘Wynn Nightlife’ and original campaign, #WeAreWynnNightlife with artist management and internal marketing team· Worked closely with a third party PR agency to coordinate, capture and deliver premium Las Vegas press moments e.g. “Justin Bieber meets ‘Twin’ Ruby Rose”, “FIFA Champion Christen Press parties with Neymar at Encore Beach Club”

Hollywood, Ca, Us

· Developed digital and social media marketing strategies to acquire customers and generate website traffic· Maintained company promotions and social media platforms to maximize brand awareness· Created and designed website content for the best selling services, ‘TMZ Tour’ and ‘Movie Stars’ Homes Tour’ of Hollywood· Worked with celebrity influencers to increase brand awareness through social media e.g. Ellen DeGeneres, and NBA Los Angeles Laker, Nick Young

· Worked with FOX Deportes to help build a social media marketing campaign to increase viewers for the upcoming UEFA Champions League tournament· Conducted situation analysis and developed a SWOT analysis table to present to the company focusing on core fan base and leveraging the unique aspects of the company· Analyzed target markets, compared competitors, and proposed recommendations based on analysis

Evanston, Illinois, Us

· Create and execute marketing campaigns for the purpose of recruitment· Serving as a consultant on fundraising, budgeting, communication, promotion, and event coordination· Maintain fraternity alumni relations with social media platforms and email marketing campaigns