Laura Ashton
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Laura Ashton Email & Phone Number

Lead Creative at Smiffys
Location: Leeds, England, United Kingdom 9 work roles 1 school
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Current company
Role
Lead Creative
Location
Leeds, England, United Kingdom
Company size

Who is Laura Ashton? Overview

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Quick answer

Laura Ashton is listed as Lead Creative at Smiffys, a company with 121 employees, based in Leeds, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Laura Ashton.

Laura Ashton previously worked as Lead Designer at Smiffys and Creative Consultant at Able & Creative. Laura Ashton holds Bachelor'S Degree, Art & Design, 1St Class from York St. John University.

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Smiffys

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Profile bio

About Laura Ashton

I’ve always introduced myself as a designer and illustrator. I am those things, I’m also so much more. First and foremost I’m curious. The designer in me has always loved to observe and take notice of details others can overlook, and I have a real desire to improve when designing, creating or refreshing.What I don’t really love is talking about myself. But here is me:Throughout the past two decades I’ve designed garments, packaging, products and presentations for some well known brands like Disney, M&S, Asda, Marvel, Hasbro & Mattel. After 10 years designing and sourcing fancy dress, armed with my creative grounding and a burning desire for a change of path I launched a business, working creatively with some brilliantly inspiring small businesses; some of whom I’ve worked with ever since on design, branding and social campaigns. I also learned a few things about myself on the way:-I'm a ‘doer’, a natural volunteer and always eager to do more- but I won’t skimp on quality or making time for myself.-Being busy is when I thrive. -I understand the importance of brand identity within a business-I’m constantly learning and always looking to improve myself. (You’ll find many a self help book on my shelves)-My gut instinct usually serves me well.-When faced with difficulty I remain calm.-I love to be surrounded by other hard working people, with plenty of cups of tea. The buzz I get from creating a concept, developing it and finally seeing it on shelves, online, or better still- being used by real people, has never worn off. Specialities (in no particular order):Being open and friendlyProduct sourcingListeningIllustrationConcept presentationsContent stylingDetailed CAD specificationsArt direction (I love a photoshoot)Designing for mass manufactureWhen I’m not working, I’m being Mum to a curious and creative young human who challenges me, makes sure my feet stay on the ground and reminds me every day what I do it all for.If you think we could work together, I’d love to chat. Contact me on LinkedIn or have a look at my portfolio online at www.ablecreatives.co.uk

Listed skills include Event Planning, Adobe Illustrator, Illustration, Apparel, and 5 others.

Current workplace

Laura Ashton's current company

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Smiffys
Smiffys
Lead Creative
leeds, leeds, united kingdom
Website
Employees
121
AeroLeads page
9 roles · 12 years

Laura Ashton work experience

A career timeline built from the work history available for this profile.

Lead Designer

Current

Leeds, England, United Kingdom

Sep 2022 - Present

Creative Consultant

Current
Able & Creative

South Yorkshire, England, United Kingdom

// One woman design consultancy //Working remotely in my own studio in Yorkshire or integrating as part of a clients' existing team. Whether I'm designing products, brand identities, working with manufacturers or creating presentations and online content, my focus is always underpinned by an extremely commercial eye; in other words I am proficient at.

2014 - Present ~12 yrs 5 mos

Design Lead

Sheffield, England, United Kingdom

// During a one year consultancy I designed products whilst managing a small UK based design team for this Chinese manufacturer of kids and adult fancy dress. //Working with the UK Head of Sales and Far East operations to design and source Fancy dress costumes & accessories, the role involved:*Managing and supporting a junior team to understand trends.

Jun 2019 - Sep 2020

Event Marketing Manager

Yummy Yorkshire Ltd

"Customer and client interactions formed a part of Laura's role which often meant dealing with requests that required an interrogation of services across all areas of the Yummy Yorkshire Business. Not afraid to take on any challenge or responsibility Laura showed tenacity in everything she did whilst working for us." - Louise Holmes. DirectorAfter working.

Jun 2018 - Jul 2019

Creative Director- Events

Totally Tipi Ltd

My role as co-owner and creative director of events this involved:* Instructing and working closely with design agency on a company re-brand and new website.* Writing and imputing all content for new Wordpress website.* Implementing the rebrand on all in-house brand material such as quotation sheets, client information and designing brochures and floor.

Mar 2012 - Mar 2018

Senior Designer

"Always available, extremely knowledgeable and having a tremendous ‘can-do’ attitude, Laura was a talented asset to the design team. An unflinchingly reliable, personable and professional representative of the company.” Chris Isitt. Vice President EMEA & EuropeDuring my time with Rubies I designed and sourced many commercial costumes and accessories.

Sep 2006 - Jul 2014

Far East Design Manager

China

In this temporary role my duties involved:* Working out of the company's dedicated China sampling facility, I oversaw all prototype sampling of costumes and accessories across the business* Ensuring sales samples were to the designers' specification and in line with the client/business requirements* Working closely with pattern cutters and garment.

Jun 2009 - Dec 2009

Costume Designer

*Designing own-branded and Licensed character garments and accessories to a brief defined between client and the business.* Researching product, shape, fabrics, trims and colour trends in the market via comparative shopping. * Innovating through design and fabrication.* Sourcing exclusive raw materials, prints and trims.* Creating concepts and mood boards.

Sep 2005 - Aug 2006

Lingerie & Nightwear Designer

My position designing for this underwear and nightwear importer involved:* Supporting the Head of Design to create commercial ranges of underwear and nightwear.* Working with Far East suppliers to source fabrics and trims.* Travelling to sources to develop and refine products and costings.* Developing my CAD skills to create detailed design specs for.

Feb 2002 - Sep 2005
Team & coworkers

Colleagues at Smiffys

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1 education record

Laura Ashton education

FAQ

Frequently asked questions about Laura Ashton

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What company does Laura Ashton work for?

Laura Ashton works for Smiffys.

What is Laura Ashton's role at Smiffys?

Laura Ashton is listed as Lead Creative at Smiffys.

Where is Laura Ashton based?

Laura Ashton is based in Leeds, England, United Kingdom while working with Smiffys.

What companies has Laura Ashton worked for?

Laura Ashton has worked for Smiffys, Able & Creative, Karnival Costumes, Yummy Yorkshire Ltd, and Totally Tipi Ltd.

Who are Laura Ashton's colleagues at Smiffys?

Laura Ashton's colleagues at Smiffys include Andrew Gotobed, Becky Turner, Lee Stenson, Connor Fitzpatrick, and Leisha Warriner (Schruyers).

How can I contact Laura Ashton?

You can use AeroLeads to view verified contact signals for Laura Ashton at Smiffys, including work email, phone, and LinkedIn data when available.

What schools did Laura Ashton attend?

Laura Ashton holds Bachelor'S Degree, Art & Design, 1St Class from York St. John University.

What skills is Laura Ashton known for?

Laura Ashton is listed with skills including Event Planning, Adobe Illustrator, Illustration, Apparel, Adobe Photoshop, Graphic Design, Garment Costing, and Content Development.

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