Led Hershey’s global Media Relations, Corporate Social Responsibility, Employee Communications, Philanthropy and Community Relations, and Marketing Communications functions, with responsibility for a team of 3 direct reports, 8 employees, and a $5M operating budget.▪ Created and led Hershey’s Corporate Social Responsibility department, and published the company’s first Corporate Social Responsibility reports. ▪ Led global communications in addressing the complex issue of child labor in cocoa production and in proactively announcing that Hershey will certify all cocoa purchases by 2020 making Hershey a global leader in certified sourcing. ▪ Led the “Bringing Goodness to the World” global communications campaign to open Hershey’s first large-scale chocolate making plant in a century, advancing the company’s reputation for responsible citizenship.▪ Created unique distance learning program that, since 2012, has connected hundreds of Milton Hershey School students in Pennsylvania with students in Ghana through a virtual classroom.▪ Represented Hershey as Treasurer of the World Cocoa Foundation (2009 – 2011) and Member of the International Cocoa Initiative Board of Directors (2008 – Present)

Promoted through a series of increasingly senior communications roles. Led worldwide media relations; product, financial and public affairs communications; issues and crisis management; and Internet and new media. Member of Pfizer Senior Management Team working closely with the CEO and senior leadership.Developed a worldwide communications strategic framework to ensure that company communicators worldwide are delivering messages that are globally consistent and locally relevant. Directed communications team with reports in US, Europe, Turkey and Hong Kong. ▪ Informed and educated new company colleagues of business strategy and leadership team through multi-channel communications approaches including CEO letters and speeches, leadership team strategies, global town halls, web-based Q&A, and video dialogues.▪ Led redesign of corporate web site, underscoring the company’s commitment to openness and transparency through a clean and innovative design. CNBC called Pfizer’s new site “warmer” and significantly different than competitors. ▪ Drove strong media results for major pharmaceutical brands Lipitor, Viagra, Celebrex, and Lyrica through media relations outreach that is integrated into marketing approach. Pfizer was cited as “best in class” for Crisis Communications by Investor Relations magazine.▪ Rapidly disclosed the company’s withdrawal of a potential blockbuster medicine, torcetrapib, due to safety issues in a clinical trial. Pfizer’s openness, accessibility and commitment to patient safety have been cited as models for crisis communications despite major impact on investor perceptions of the company’s pipeline. ▪ Led the 24/7 worldwide management of communications issues associated with heart risk and the use of Celebrex, the company’s arthritis medicine, following massive publicity about the market withdrawal of Merck’s competing product, Vioxx.

Public Relations and Media Relations support for IBM's United States business