 Maintaining TOM (Top of Mind) recall among clients, using end to end Marketing Collaterals and Communications (Print/ outdoor/online/ in house & out of home). Maintaining a vast array of end to end retail product portfolio. Strategic Marketing decision and implementation at tactical level. Integration of corporate marketing communications with Relationship marketing. Implementing Direct Promotional strategy. Promotional activity execution. Middle and bottom level Brand equity pyramid activity owning. Hard core Customer relationship management and loyalty maintenance. Business development ownership. Handling business operations activity. Sub-Segmenting customers through data collection for micro product preferences knowledge.

Contributed to the team, responsible for Brand Tracking of Whisky Brands for a Client(One of the world’s largest Breweries manufacturing and Marketing company)Brand tracking: (Core responsibility) Determination of Marketing Communication & Collateral spends impact (TV/Print/outdoor/social media). Brand Perception (Imagery/Personality) determination, rectification suggestions given if required to client. Segmenting Respondents according to concerned parameters. Use of responses for Brand Equity determination of individual Brands (Clients & Competitor’s). Quantitative research technique utilization.Ad testing: (Secondary responsibility) Tracking likeability/recall ability/memorability/brand recognizability for a particular TV ad. Field visits at venue of Respondent interviews, carried out by third party vendor for controlling ad testing interview process for clients TV ad (Pre Launch process).