Anne-Beth Nemeroff Email & Phone Number

Pembroke Pines, Fl, Us

Fort Lauderdale, Florida

Responsible for the implementation of communications, public relations and media relations strategies for The World, Residences at Sea. Launched in 2002, The World is the largest, privately owned residential yacht on earth with 165 luxury residences. Visiting intriguing destinations all over the globe on a continuous worldwide journey – a different locale every few days – the ship offers an elegant, one-of-a-kind travel lifestyle of impeccable service and amenities – all from the comfort of home. It’s the ultimate combination of luxury travel mixed with world-class dining, custom destination and cultural experiences, renowned lecturers and entertainers, The World Spa & Wellness Center, pools, golf and tennis, and so much more.

Miramar, Florida

Responsible for the implementation of communications, public relations and media relations strategies for The World, Residences at Sea. Launched in 2002, The World is the largest, privately owned residential yacht on earth with 165 luxury residences. Visiting intriguing destinations all over the globe on a continuous worldwide journey – a different locale every few days – the ship offers an elegant, one-of-a-kind travel lifestyle of impeccable service and amenities – all from the comfort of home. It’s the ultimate combination of luxury travel mixed with world-class dining, custom destination and cultural experiences, renowned lecturers and entertainers, The World Spa & Wellness Center, pools, golf and tennis, and so much more.

Led development & execution of internal/external/executive/crisis communications & cross-functional collaboration. Directed daily dissemination of news/announcements and improved associate/stakeholder engagement by utilizing diverse methods/distribution channels for maximum effectiveness. Established strategic proactive/reactive national and local media relations programs/press materials designed to generate positive publicity/awareness. Counseled executives on sensitive press matters and served as spokesperson. Prepared senior leaders for public appearances/interviews. Supervised redesigns of corporate Internet/intranet. Managed $2 million budget, directed staff of six plus special project teams/agencies/contractors.• Spearheaded ranking on FORTUNE “100 Best Companies to Work For” list for 10 consecutive years. Managed 40-member multi-department team during extensive application process. Improved associate survey participation from 43% to 72% through enhanced online/broadcast communications. Oversaw 100-page essay/video/theme/graphics. • Increased overall news coverage 56% in 2008 by expanding publicity efforts (press releases up 110%), initiating more timely/proactive communication with reporters (interviews up 25%). Wrote/enforced media policy, facilitated executive media training & coached senior management on effective interview techniques. • Significantly improved response rate of associates reporting in their safety status following 50+ crises (hurricanes/snow/ice storms) through distribution of continuous business updates via broadcast/online communications. Served as key member of Vital Operations Team, Aviation Crisis Team, Pandemic Preparedness Committee. • Broadened scope of communications by establishing company-wide plasma screen TV internal broadcast network. Led multi-department project team through launch & expansion, growing geographic locations from two to 12, increasing TVs 200% and boosting slide/video content 15% between 2006 & 2008.

Managed community relations and evaluated/executed requests for sponsorships/charitable giving/in-kind contributions. Coordinated company-sponsored community events and vehicle displays. Built and maintained positive relationships with community leaders, non-profit organizations, media and other partners that promoted corporate goodwill and awareness. • Increased minority awards program's news coverage 25% in South Florida; via improved media relations/publicity materials/print and radio interviews. Wrote script and edited all print materials/advertising. Facilitated relationships with TV/radio partners and event emcees (local news anchors). • Garnered extensive news coverage for Deliver the Dream retreat program for families facing serious illness. Led publicity efforts (press releases/fact sheets/biographies/photos) and scheduled interviews for founder and celebrity supporters (Bill Cosby, Craig Morgan). • Increased participation of at-risk youth in sleep-away camp program 20% over five years (250 children) by raising additional corporate sponsorships ($250,000). Managed publicity, non-profit agency selection, advertising, transportation.

Produced newsletters/bulletins/marketing collateral/annual report. Oversaw corporate photography/graphic design agencies. Created/administered crisis communications plan. Wrote corporate communications policies/procedures to ensure consistency in messaging and graphics. Coordinated volunteer program.• Instituted tracking system/media monitoring for reporter inquiries/press releases/news mentions. • Improved crisis communications by naming/promoting toll-free telephone line. Advanced associate's hurricane preparedness with establishment of annual, educational event featuring local meteorologists and other experts. • Standardized logo usage and quality of print materials with creation of Graphics Standards Manual.

National PR Manager for $260 million wine & spirits importer (subsidiary of Hiram Walker & Sons). Special events, media relations, European incentive and editorial trips, national culinary and golf sweepstakes, movie & TV product placement, national culinary sweepstakes & media tours. Led annual European editorial familiarization trips to Courvoisier Cognac, Drambuie, Cutty Sark, Pommery, Glenmorangie, Tia Maria.• Generated 32 million media impressions for U.S. launch of Courvoisier Collection Erte decanter series. • Achieved 23 million media impressions for Courvoisier’s Book of the Best featuring Lord Patrick Lichfield.• Managed Courvoisier’s Master Chefs Gala honoring chef/restaurateur Wolfgang Puck.• Increased participation 25% in Drambuie Rusty Nail Hole-in-One Sweepstakes by updating display materials.

Full service advertising and public relations agency. Worked exclusively on McDonald's Restaurants account. PR for grand openings and special events, Ronald McDonald school safety shows, All-American Band, All-American Basketball, local Olympics diving and synchronized swimming events, Ronald McDonald House of South Florida publicity and fundraising.

Bachelor Of Science, Journalism And Communications, Marketing

Activities and Societies: Public Relations Student Society of America, Alpha Epsilon Phi, Tau Epsilon Phi Little Sister

Education record