My journey started like many—wide-eyed and eager, stepping into the world of advertising as a trainee copywriter at JWT. What followed was more than three decades of discovering, learning, and creating. Along the way, I’ve had the chance to work with brands like Pepsi, Coca-Cola, Levis, Amazon, and Google—each project offering something new to explore and understand. In 2002, I took a leap and founded my own production house in Mumbai. Over 300 commercials and features later, the excitement of… Show more My journey started like many—wide-eyed and eager, stepping into the world of advertising as a trainee copywriter at JWT. What followed was more than three decades of discovering, learning, and creating. Along the way, I’ve had the chance to work with brands like Pepsi, Coca-Cola, Levis, Amazon, and Google—each project offering something new to explore and understand. In 2002, I took a leap and founded my own production house in Mumbai. Over 300 commercials and features later, the excitement of telling stories that resonate with people hasn’t faded.But beyond the campaigns and productions, what I truly enjoy is connecting with creative professionals who are just starting out. When they reach out, I’m always happy to offer whatever guidance I can—because I remember how valuable that support was to me.I’ve also found ways to give back through industry involvement. As a member of ASAP and the Advisory Board of Green the Bid, I’m helping push for more sustainable practices in advertising and filmmaking. And when I’m not in the studio, you’ll likely find me on my bike, riding with the Fireflies Club to support leukemia research.In 2017, I added a new chapter by co-founding Safalgram.org with Marta Vanduzer-Snow, a nonprofit dedicated to bringing sanitation solutions to rural communities across India. For me, it's always been about more than just work—it's about contributing to something meaningful. Show less

conceptualizing and writing ad campaigns