Abo Sohail Email & Phone Number

Prague Metropolitan Area

Prague, Czechia

At polygoniq, I am responsible for marketing of software products (addons for 3D softwares) on different marketplaces in B2C capacity as well as growing B2B business side with visualization services to architectural studios globally. Summary of my activities includes;- Leading overall marketing team management and hiring- Devising brand communications and campaigns across all digital platforms- Budgeting, planning and building systems to improve overall marketing workflow- Setup branding and sales funnel and its tracking via digital market research tools- Setup marketing milestones and formatting multiple reports to monitor and improve marketing KPIs - Performance marketing and campaigns setup on socials and Google and their analysis- SEO of website, Youtube channel, and product pages on different marketplaces- Affiliate Marketing management by growing affiliates count as well as doing micro and macro collaborations with them to boost overall sales- Improving overall branding of company with focus on branding across all social channels including Facebook, Twitter, Instagram, Tiktok, Discord and Reddit- Community management to listen and address consumer voice to boost engagement and organic marketing. Also conducting user surveys and devising marketing plan for long term growth

United Arab Emirates

• Leading end-to-end digital marketing and e-commerce efforts for various FMCG, E-Commerce & SAAS brands.• Managing budget upto $1 mn per year for acquiring & engaging customers through ad networks, programmatic, search, email, paid social media and etc.• Managing marketing initiatives including advertising, SEM (PPC/Display/Retargeting), SEO, content strategy, site design, web analytics and reporting, email content strategy, online partnerships and brand collaborations, and all other Ecommerce initiatives to maximize site traffic and conversions.• Planning, designing, and building highly scaled paid search, social, display and video ad campaigns across multiple platforms.• Analysing PPC, Facebook & Display campaign performance (Google Analytics & DCM) to maximize customer acquisition and user engagement.• Developing Wire-frames and concept designs for Websites and Applications. • Planning and implementing the overall digital analytics, business intelligence & digital strategy for brands.• Implementation, optimization and reporting of PPC and social media advertising campaigns across a range of clients. (Google Adwords, Sizmek, Facebook, Instagram, Youtube, Celtra, Double Click, Bing, AOL and Yahoo• Designing and implementing lead nurturing, lead scoring and automated marketing frameworks to develop qualified sales leads across all digital channels.• corresponding with different partners including Google, LinkedIn Ads, Facebook etc.• Initiating A/B testing programs, digital media solutions for maximizing marketing campaign ROI to ensure we maintain (and enhance) localized solutions for consumer engagement.• Utilizing state of the art digital marketing tools (Sprinklr, Google Analytics, Tableau, Salesforce etc) to capture key market data used in the crafting of engaging social media content for amplification (Outbrain/Taboola) and re-targeting of potential consumers.

United Arab Emirates

• Driving product development and customer UI/UX experience which resulted in 200%+ in the conversion rate.• Leading the business intelligence team to develop tracking and tools to identify next steps for all verticals in the business.• Planning and implementing the overall analytics and business intelligence strategy.• Identifying opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing and merchandising efforts around customer acquisition and conversion.• Discovering new opportunities to optimize the business through analytics and statistical modeling• Helped double the marketing team size and quadruple revenue in two years.• Owned MQL and SQL goals enabling 1000+ leads every month. • Added 1000+ informative content pieces on the website enabling 200%+ growth in organic traffic.•Dropped the CPO from $10 to less than $1 in a span of 6 months and also improved the CIR from 70% to 20% • Dropped the CAC from $20+ to less than $4• Initiated an international business unit generating 200% ROI and on the rise

United Arab Emirates

Leading Performance Marketing team for UAE, Qatar, Pakistan, Sri Lanka, Nepal & Bangladesh region •handling Marketing budget of more than $ 90k per month and contributing to the revenue growth of the company•Develop strategic acquisition marketing plans to target and acquire new customers using a variety of marketing channels.•Led Performance Marketing strategy for Y-16 which resulted in +140% sessions, +230% orders, +130% NMV and +190% New customers compared to Y-15.•Analyze results, optimize performance, and provide on-going channel reporting and insights to regional teams (Pakistan, Sri Lanka, Nepal, Myanmar & Bangladesh regions.)•Work closely with partners to maximize ROI across new member acquisition and sales, test new ideas, and create all content, manage creative development and overall launch.Led strategy team, and operations to launch and scale Disrupt’s digital advertising department. •Handled Marketing budget of more than $100,000 per month and contributing to the revenue growth of the company by generating consistent ROI of more than 70% •Responsible for devising and managing innovative campaigns across different digital platforms including Google Adwords, Bing Ads, Yahoo, Twitter Ads, Linkedin, Adroll, Facebook Ad Manager, Reddit, etc

Malaysia

In that amazing role, my responsibilities included-managing MQLs and pipeline-generating campaigns across channels (Facebook, LinkedIn, Twitter, TikTok, YouTube, 6sense display, media publisher sponsorships)• Taking full ownership of the client's social media accounts, communicating with their online community and building brand awareness• Inspiring, entertaining and engaging directly with fans and followers• Generating, editing, publishing and sharing daily content that builds meaningful connections and encourages community members to take action• Continuously improving the brand's visibility by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationTools Used: Google AdWords (Display, Discovery, YouTube), Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads Manager, ABM (6sense, RollWorks, Terminus), Quora Ads Manager, Capterra, Salesforce, Tableau, Google Analytics, Heap, Instapage, Microsoft Office (Excel), and SPSS

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Process Engineering