Abo Sohail Email & Phone Number

Prague Metropolitan Area

Prague, Czechia

At polygoniq, I am responsible for marketing of software products (addons for 3D softwares) on different marketplaces in B2C capacity as well as growing B2B business side with visualization services to architectural studios globally. Summary of my activities includes;- Leading overall marketing team management and hiring- Devising brand communications and.

United Arab Emirates

• Leading end-to-end digital marketing and e-commerce efforts for various FMCG, E-Commerce & SAAS brands.
• Managing budget upto $1 mn per year for acquiring & engaging customers through ad networks, programmatic, search, email, paid social media and etc.
• Managing marketing initiatives including advertising, SEM (PPC/Display/Retargeting), SEO, content strategy, site design, web analytics and reporting, email content strategy, online partnerships and brand.
• Planning, designing, and building highly scaled paid search, social, display and video ad campaigns across multiple platforms.
• Analysing PPC, Facebook & Display campaign performance (Google Analytics & DCM) to maximize customer acquisition and user engagement.
• Developing Wire-frames and concept designs for Websites and Applications.

United Arab Emirates

• Driving product development and customer UI/UX experience which resulted in 200%+ in the conversion rate.
• Leading the business intelligence team to develop tracking and tools to identify next steps for all verticals in the business.
• Planning and implementing the overall analytics and business intelligence strategy.
• Identifying opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing and merchandising efforts around customer acquisition and conversion.
• Discovering new opportunities to optimize the business through analytics and statistical modeling
• Helped double the marketing team size and quadruple revenue in two years.

United Arab Emirates

• Leading Performance Marketing team for UAE, Qatar, Pakistan, Sri Lanka, Nepal & Bangladesh region
• handling Marketing budget of more than $ 90k per month and contributing to the revenue growth of the company
• Develop strategic acquisition marketing plans to target and acquire new customers using a variety of marketing channels.
• Led Performance Marketing strategy for Y-16 which resulted in +140% sessions, +230% orders, +130% NMV and +190% New customers compared to Y-15.
• Analyze results, optimize performance, and provide on-going channel reporting and insights to regional teams (Pakistan, Sri Lanka, Nepal, Myanmar & Bangladesh regions.)
• Work closely with partners to maximize ROI across new member acquisition and sales, test new ideas, and create all content, manage creative development and overall launch.Led strategy team, and operations to launch and.

Malaysia

• In that amazing role, my responsibilities included-managing MQLs and pipeline-generating campaigns across channels (Facebook, LinkedIn, Twitter, TikTok, YouTube, 6sense display, media publisher sponsorships)
• Taking full ownership of the client's social media accounts, communicating with their online community and building brand awareness
• Inspiring, entertaining and engaging directly with fans and followers
• Generating, editing, publishing and sharing daily content that builds meaningful connections and encourages community members to take action
• Continuously improving the brand's visibility by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationTools Used: Google AdWords (Display.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Process Engineering