Alexandra Bodrova Email & Phone Number

Moscow, Russia

• Responsibilities:Management of 5 projects, including the production of multi-channel advertising campaigns for clients from the e-com and automotive industries; coordination of materials, timing, budget for campaigns.
• Within an hour, found a native Chinese translator and translated the text for the telecommunication campaign on airplanes
• Restructured the client estimate in an overbudget situation so that the client and the agency profited
• Completely autonomously managed 3 omnichannel projects for 2 large clients
• Updated and restructured the database of client materials on disk for the entire team

Dubai, United Arab Emirates

• Responsibilities:Communication with speakers, negotiations on cooperation issues; organization of events;data analysis on the e-com markets (Advanced Excel).Accomplishments:
• Organized a client-engaging event in London, contacting 40 clients and 15 senior regional managers
• Developed an investment opportunity strategy generating about $20 mln for the business
• Hosted a sustainability-awareness event with 100+ listeners and 4 interviewees
• Accepted 3 volunteering challenges in environmentally and socially related aspects of sustainability
• Carried out monthly data quality reports using advanced Excel and improved the quality of a global dashboard by pulling the sophisticated data of 7 key CEMEA clients

Moscow, Russia

• Responsibilities:Project management with / without supervision; preparation of an advertising campaign with a major blogger; promo projects websites and instore POSM designs planning for retail partners.Accomplishments:
• Improved an existing sampling project in order to support the audience engagement KPI with a coverage of 130 thousand people in 8 weeks in Moscow and Saint-Petersburg
• From scratch, developed and launched a web page aimed at combating consumer barriers - 80% readability was achieved
• Improved interaction with the adv. agency on a regular project, jointly developing a tracker for key processes and reduce delays in implementation
• Led socially oriented marketing project (stray dogs’ problem): PR, customized SKU, special kit for people who adopt dogs

Online

• Responsibilities: Communications with student organizations for collaborations and search for partnerships; publishing motivational posts and organizing webinars about studying and career development.Accomplishments:
• Increased Studyfree brand awareness and attracted 4 leads

Moscow, Russia

8-week intensive teamwork aimed at providing case solutions for KPMG, Ferrero, Danone, Moscow Exchange, Groupe Renault etc.

Moscow, Russia

• Responsibilities:Maintaining a database of influencers and analytics on activity/audience; communication and interaction with bloggers, content creation and planning.Accomplishments:
• Initiated a series of unique posts on social networks that received 15% more likes than previous posts

Moscow, Russian Federation

• Responsibilities:Data analysis; ideas brainstorming; documents' assistance; presentation preparations.Accomplishments:
• Created powerful presentations that inspired a retailer to buy 12 SKUs of shower gels instead of 4
• Excelled in intercommunications and interactions while connecting with Colgate-Palmolive France and Ukraine

Moscow, Russian Federation

• Checked the homework of freshmen and graded it
• Organized and provided consultations on microeconomics for an audience of more than 20 students

Master'S Degree, Marketing

Top-1 student | GPA 8.35/10 Final thesis: Research on the Impact of Sustainability Communications of Luxury Cosmetics Brands on Purchase.

Master'S Degree, Marketing/Marketing Management, General

An international exchange semester (Programme Grande Ecole)

Bachelor'S Degree, Economics, Gpa 8.6/10.0

Final thesis: Determinants of Consumer Choice in the Cruelty-free Cosmetics Market in Russia