Alexandra Bodrova Email & Phone Number

Moscow, Russia

Responsibilities:Management of 5 projects, including the production of multi-channel advertising campaigns for clients from the e-com and automotive industries; coordination of materials, timing, budget for campaigns with clients; participation in the development of brand strategies: positioning, communication strategies, creation of briefs.Accomplishments:• Within an hour, found a native Chinese translator and translated the text for the telecommunication campaign on airplanes• Restructured the client estimate in an overbudget situation so that the client and the agency profited• Completely autonomously managed 3 omnichannel projects for 2 large clients• Updated and restructured the database of client materials on disk for the entire team

Dubai, United Arab Emirates

Responsibilities:Communication with speakers, negotiations on cooperation issues; organization of events;data analysis on the e-com markets (Advanced Excel).Accomplishments:• Organized a client-engaging event in London, contacting 40 clients and 15 senior regional managers• Developed an investment opportunity strategy generating about $20 mln for the business• Hosted a sustainability-awareness event with 100+ listeners and 4 interviewees• Accepted 3 volunteering challenges in environmentally and socially related aspects of sustainability• Carried out monthly data quality reports using advanced Excel and improved the quality of a global dashboard by pulling the sophisticated data of 7 key CEMEA clients

Moscow, Russia

Responsibilities:Project management with / without supervision; preparation of an advertising campaign with a major blogger; promo projects websites and instore POSM designs planning for retail partners.Accomplishments:• Improved an existing sampling project in order to support the audience engagement KPI with a coverage of 130 thousand people in 8 weeks in Moscow and Saint-Petersburg• From scratch, developed and launched a web page aimed at combating consumer barriers - 80% readability was achieved• Improved interaction with the adv. agency on a regular project, jointly developing a tracker for key processes and reduce delays in implementation• Led socially oriented marketing project (stray dogs’ problem): PR, customized SKU, special kit for people who adopt dogs

Online

Responsibilities: Communications with student organizations for collaborations and search for partnerships; publishing motivational posts and organizing webinars about studying and career development.Accomplishments:• Increased Studyfree brand awareness and attracted 4 leads

Moscow, Russia

8-week intensive teamwork aimed at providing case solutions for KPMG, Ferrero, Danone, Moscow Exchange, Groupe Renault etc.

Moscow, Russia

Responsibilities:Maintaining a database of influencers and analytics on activity/audience; communication and interaction with bloggers, content creation and planning.Accomplishments:• Initiated a series of unique posts on social networks that received 15% more likes than previous posts

Moscow, Russian Federation

Responsibilities:Data analysis; ideas brainstorming; documents' assistance; presentation preparations.Accomplishments:• Created powerful presentations that inspired a retailer to buy 12 SKUs of shower gels instead of 4• Excelled in intercommunications and interactions while connecting with Colgate-Palmolive France and Ukraine

Moscow, Russian Federation

• Checked the homework of freshmen and graded it• Organized and provided consultations on microeconomics for an audience of more than 20 students

Master'S Degree, Marketing

Top-1 student | GPA 8.35/10 Final thesis: Research on the Impact of Sustainability Communications of Luxury Cosmetics Brands on Purchase.

Master'S Degree, Marketing/Marketing Management, General

An international exchange semester (Programme Grande Ecole)

Bachelor'S Degree, Economics, Gpa 8.6/10.0

Final thesis: Determinants of Consumer Choice in the Cruelty-free Cosmetics Market in Russia