As a strategic leader at Verve Cards, I orchestrated initiatives that propelled the brand's growth and market dominance, resulting in tangible achievements:Strategic Leadership & Market Expansion:• Implemented a robust dashboard system, contributing to a remarkable 25% year-on-year increase in market share since 2017.• Led team to surpass international schemes, achieving a substantial growth in Verve card issuance and solidifying market leadership.• Reduced transaction failure ratios by enhancing transaction reliability and customer satisfaction.• Fostered strategic bank partnerships, increasing transaction volume with data-driven promos.Impactful Projects & Quantifiable Results:• Led Verve Global Card launch and rollout.• Created predictive dashboard, mitigating stock-out risks, driving revenue growth, and ensuring optimal card availability.These initiatives underscore my strategic vision, data-driven approach, and ability to deliver measurable impact in dynamic and competitive markets.

Responsible for sales strategy, product development and global marketing of Fidelity payment card products across major international card schemes.• Functioned as Team Lead for sales strategy, product development and global marketing of payment card products across all international and local card scheme.• Increased Verve card market share, improved product features of the card variance and increased product revenue.• Conducted management information system, market analysis and research while utilizing competitors intelligence.Projects• Instant Debit Card implementation (Completed)• Instant Pin POS and email activation (Completed)• Verve Classic International Standardization Features (Completed)

Establish and communicate a clear strategic vision for Card Products and also execute segment-specific customer acquisition, growth and retention strategies and tactics in partnership with internal and external business partners, utilizing any and all appropriate channels and techniques.• Effectively conducted a competitive analysis and developed market intelligence report on products of competing banks.• Managed UBA Debit Card information on the corporate website, twitter, Facebook, including SMS and email communication to external customers.• Conducted product evaluation and performance; developed and implemented strategies to achieve set targets.• Developed product variants and process to meet market demands and improve customer experience with the bank.• Provided knowledge materials to branches for marketing and relationship management purposes.Projects• MasterCard Debit Card implementation team member UBA Nigeria (Completed)• Instant Verve & MasterCard project implementation UBA Nigeria (Completed)• Instant Visa & MasterCard project implementation UBA Group (Completed)

• Improved and modified Ecobank’s regional cards which also acts as a debit card to meet customers' needs.• Supervised and led a special sales team for the regional cards including customer retention and loyalty scheme development.• Conducted training for product awareness for the entire Ecobank staff and carried out product evaluation and performance.• Developed product variants and process to meet market demands and improve customer experience with the bank• Provided knowledge materials to branches for marketing and relationship management purposes.• Developed process design for the delivery of Ecobank Un-personalized EMV Debit Cards to all branches.