1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns2. Track, report, and analyze website analytics and PPC initiatives and campaigns3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.4. Optimize copy and landing pages for search engine marketing5. Perform ongoing keyword discovery, expansion and optimization6. Research and implement search engine optimization recommendations7. Research and analyze competitor advertising links8. Develop and implement link building strategy9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code