Alicia Olson Email & Phone Number

Jacksonville, Fl, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, Us

Senior Consultant (December 2018 to May 2020)Consultant (August 2017 to December 2018)>Provided consultation on strategic technical design of marketing automation solutions across multiple platforms - to include: Marketo, SFDC, Dynamics CRM, Bizible, Jeto, ON24, GoToWebinar, and more>Guided clients through discovery sessions - gathering requirements to ensure the technical solution will meet their business needs>Documented technical design for proper execution of build and on-going management of solutionStrategic lead on multiple new Marketo instance build outs and CRM integrations with both DCRM and SFDC>Designed and delivered on a wide range of programs - including but not limited to: lead lifecycle models; lead scoring; lead source tracking; nurture streams; attribution and revenue reporting; program templates; email compliance and subscription; segmentations; database management and hygiene>Assisted in the development of the GDPR compliance solution, and the application of that solution on multiple clients.>Lead on a high-volume execution account - including, triage of competing priorities, the delegation of work to team members, the development of QA processes, and assurance of on-time deployment >Advised clients on Marketo best practices and applied them to new and existing Marketo instances>Delivered training to new users on Marketo and various add ons: Performance Insights, Email Insights, Revenue Explorer, etc.

Colchester, Vt, Us

Demand Gen Manager (Jan 2016 to Present)Associate Marketing Manager (April 2015 to Jan 2016)Marketing Specialist (Feb 2014 to April 2015)Account Manager (Sep 2013 to Feb 2014)> Developed and executed lead generation and lead nurture campaigns to drive toward MQL KPI targets (21% over MQL goal for 2016 and 6% over CW Business)> Managed Inbound and Outbound marketing efforts currently influencing 92% new customer revenue, and 60% member upsell revenue> Forecasted and reported on yearly and monthly KPIs by channel of acquisition> Planned marketing budget and managed to approved budget> Researched and presented recommendations for improving direct response marketing programs – including, but not limited to: email campaigns, webinars, content syndication, and both Web-based and in-person events> Expert in using marketing automation for sophisticated lead management, sales insight, and pipeline analytics> Delivered and presented executive-facing reporting and analytics to show how marketing programs impacted revenue – defined and tracked key metrics, developed dashboards, delivered ad-hoc analyses as needed> Drove A/B testing and optimization into all aspects of marketing campaigns and corporate website, and provided recommendations for marketing strategy and tactics based on analysis> Worked with sales team to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement> Created and maintained operational workflows in marketing automation software and CRM systems > Ensured tracking from lead to revenue for all marketing efforts, and reported on cost per lead, qualified opportunity, conversion, etc.> Maintained lead database and the development of targeted audiences through list segmentation and progressive profiling> Supported the development of content required for campaign deliverables through internal and/or agency resources

Rockville, Maryland, Us

Sales Administrator (May 2012 to Sept 2013)> Updated and maintained contract sales records in Oracle CRM> Generated sales reports for weekly management meetings> Managed the budget approval process for new sales opportunities> Activated charge codes and monitored sales spending> QA of the Division’s corporate sales reports for monthly leadership meetings> Arranged final approval and sign-off of proposal documents before submission to the clients> Provided admin support to the Division Director of Operations, the three Practice Leaders, and some senior staff members – scheduling sales meetings and presentations, filing expense reports, editing presentation documents, etc.Administrative Assistant – Human Resources (Mar 2012 to May 2012)> Assisted in launch of new employee evaluation software – troubleshooting, product testing, training of staff, creating training materials, etc.> Operated the Help Desk - fielding calls, managing the e-mail account, and providing in-person assistance to all domestic staff and Skype conferencing for international staff> Acted as Admin Assistant to the Director of Compensation and Benefits and to the HRIS senior staff> Entered and QC-ed employee records in Oracle

> Implemented marketing strategies and client relations, resulting in a 40% increase in class enrollment within 6 months> Oversaw daily operations of the office and training center> Maintained and edited content for the website and social networking sites> Promoted the company at local events addressing crowds of 80 or more people, as well as meeting with potential clients one on one at the booth> Created and maintained all scheduling – including the class schedule, the staff work schedule, and the owner’s private consult schedule> Managed and trained all instructors and interns – 3-8 individuals> Acted as the main contact point for all clients> Maintained client database

> Assisted in the managing of daily operations of the rescue and boarding facility> Checked references and approved adoption applications> Created social networking pages and edited the content to be posted> Executed the launch of a new training class program – including finding the location, developing the curriculum, and promoting it to the local public> Represented and promoted the business through live demonstrations at local events