• Working closely with Sales & Marketing Personals for planning ATL/BTL activities across key geographic locations to ensure Emirates Dates brand awareness and off-take in the respective markets.• Coordinating between the sales team and back office functions for the designated regions for all issues pertaining to Sales & Marketing, branding and product code.• Responsible for marketing research & product development; product development & coding; planning & execution of special projects – Gantt Charts including the creation of new packaging designs & artworks as per the direction of Global Sales & Marketing team. Ensuring further that the same design is given to packaging team for implementation.• Creating, implementing and analyzing consumer promotion strategies, events & sponsorships by agreed timelines. Monitoring as well the effectiveness of product demonstration.

Responsibilities:• Reporting to the General Sales Manager• Assisting GSM for Sales and Marketing function of the Ice Cream, Frozen Dough, and Confectionery unit.• Assisting GSM include Recruitment of Field Force, Training, NPD, Brand launches, overall Category Management and freezer Profitability Management.• Coordinating a sales team of more than 100 covering a retail universe of 6,500 outlets across the UAE.• Successfully implemented HHT (Hand Held Terminals) in the system.• Preparing all MIS reports related to sales & marketing, from ERP (BaaN / BO)• Cost Analysis & Co-Ordination among the Supervisors. Key Achievements:• Re-structured distribution channels, Developed new markets and Key accounts. • Back-Hand Support, to Launch 8 new Products in a span of 12 months, actively involved In NPD and line extensions.