Alexander Boome Email & Phone Number

Singapore

As Program Director of the Hinrich Foundation, I am responsible for leading with an international team the development, implementation, monitoring and evaluation of the Foundation’s global trade education and leadership programs worldwide, with a focus on Southeast Asia and China.I build on my 30 year’s expertise creating business opportunities for companies in Asia, including Greater China, Singapore, Malaysia, Thailand and the Philippines. Prior to the Hinrich Foundation, I worked in… Show more As Program Director of the Hinrich Foundation, I am responsible for leading with an international team the development, implementation, monitoring and evaluation of the Foundation’s global trade education and leadership programs worldwide, with a focus on Southeast Asia and China.I build on my 30 year’s expertise creating business opportunities for companies in Asia, including Greater China, Singapore, Malaysia, Thailand and the Philippines. Prior to the Hinrich Foundation, I worked in the business-to-business export media industry with NASDAQ-listed Global Sources’ as general manager of corporate marketing.I served as a United States Peace Corps volunteer in Palawan, Philippines from 1987 to 1989 where I established programs in community development, family health and the sustainable use of natural resources.I have a degree in International Relations from the University of British Columbia, and have taken Master’s-level coursework in Public Policy and Management at the University of London’s Centre for Financial and Economic Studies. Show less

Manila, Hong Kong

Overall responsibility and hands-on management of corporate communications, PR, international marketing with a creative and PR team of 50. Consistently deliver effective materials and service within $2 million annual budget. Extensive marketing oversight and training responsibility across all business units.MarketingConceptualize, develop and produce all sales collateral for 700 sales executives worldwide, with emphasis on Greater China and Asia. Brand identityStrategic… Show more Overall responsibility and hands-on management of corporate communications, PR, international marketing with a creative and PR team of 50. Consistently deliver effective materials and service within $2 million annual budget. Extensive marketing oversight and training responsibility across all business units.MarketingConceptualize, develop and produce all sales collateral for 700 sales executives worldwide, with emphasis on Greater China and Asia. Brand identityStrategic development, management and responsibility of positioning and brand identity guidelines across diverse business units, ranging from electronics and consumer products to events and joint venture businesses.Corporate communicationsManaged team of 15 responsible for international and China press relations and corporate affairs, plus internal and external communications. Developed and produced intranet, corporate/IR website, videos, newsletters, books and publications. Wrote all speeches for CEO, COO and senior management.AdvertisingDesigned, developed and advised implementation of $3 million annual print, online and outdoor campaigns, and trade show booths – from brief to rollout.New businessOversaw creation of sales collateral, advertising and venue décor for new trade show business which accounts for revenue of US$120 million, buyer attendance of more than 100,000 and more than 10,000 booths. Shows now held worldwide. Created localized marketing support for operations in Turkey, South Africa, Indonesia and Brazil.Events / OfficePlanned and implemented professional internal / external events ranging from multi-country simultaneous parties for 1,500 staff and opening ceremonies with 450 guests, to award programs and client conferences. Oversaw design for US$5 million fit-out of new US$19 million China headquarters. Show less

Hong Kong, Manila, Singapore, Malaysia & Regional Responsibility

Global Sources (www.globalsources.com NASDAQ: GSOL) is a leader in providing information online, in magazines and at trade shows for 1.18 million buyers worldwide on products and capabilities of 210,000 manufacturers in Asia. It has annual revenue of about $200 million with 2,000 staff in 50 offices.

Hong Kong, Taipei, Manila, Singapore

1996 - 1998 Marketing, Circulation & Online managerDeveloped and led a team of 28 to create sales support collateral that assisted in maintaining and growing sales amid Asian financial crisis and increasingly competitive environment.1994 - 1995 Sales Executive / Market developmentSales responsibilities included lead generation, presenting using structured selling techniques, closing, collections (100%) and customer service, plus group and individual sales executive… Show more 1996 - 1998 Marketing, Circulation & Online managerDeveloped and led a team of 28 to create sales support collateral that assisted in maintaining and growing sales amid Asian financial crisis and increasingly competitive environment.1994 - 1995 Sales Executive / Market developmentSales responsibilities included lead generation, presenting using structured selling techniques, closing, collections (100%) and customer service, plus group and individual sales executive training.1992 - 1994 Marketing Manager, Consumer Products GroupDirected marketing team of 24 to drive sales initiatives of this $35 million division.1990 - 1991 Editor, Asian Sources Hardwares magazineOne of five staff relocated from Hong Kong to Manila to test viability of establishing offshore production base in the Philippines. Team grew to 350 resulting in significant cost savings for company. Show less

US Peace Corps volunteer in Palawan, Philippines from 1987 to 1989 where I established programs in community development, family health and the sustainable use of natural resources.

Ba, International Relations

Activities and Societies: International Relations Student's Association, UBC Photo Society, British Columbia Bicycle Association, Sigma.

Ms-Level Coursework, Public Policy & Management

Activities and Societies: Coursework in Public Policy & Management with the School of Oriental and African Studies

2Nd Year Science, Science