Alexander Boome

Alexander Boome Email and Phone Number

Advancing sustainable global trade through education and research @ Hinrich Foundation Ltd
hong kong, central and western district, hong kong
Alexander Boome's Location
Singapore, Singapore
Alexander Boome's Contact Details

Alexander Boome work email

Alexander Boome personal email

n/a
About Alexander Boome

Professional overviewProgressive 35-year career across Asia in business-to-business integrated media publishing, communication and program development in export trade fields for private and non-profit enterprises. Significant expertise in leading multi-cultural international teams in brand management, marketing, sales and editorial as well as postgraduate education development.Professional experienceHinrich FoundationAs Program Director, I am responsible for developing, implementing, monitoring and evaluating the Foundation's programs worldwide, with emphasis on advancing master's-level international business and trade education. The Foundation (www.hinrichfoundation.com) aims to encourage the private sector, private philanthropy and governments to drive innovation and competitiveness in trade-related activities undertaken by individuals, companies, industries and countries by focusing on two programmatic areas:— Trade Leadership Development through master's program development, scholarships & careers, and;— International trade researchWork in each area is interlinked to leverage the synergies between these programs for greatest impact.Global Sources LtdUpon my departure, Global Sources (www.globalsources.com NASDAQ: GSOL) was a world leader in export promotion and sourcing information online, in magazines and at trade shows for 210,000 suppliers in Asia and 1.18 million buyers worldwide. It's annual revenues were about $200 million with 2,000 staff in 54 offices.- With Global Sources, I developed positioning, managed the brand portfolio and ad campaigns, wrote senior executive communication, and advised marketing managers on budgets, press releases, project planning and team training.Specialties: Communications - including editorial team management and online and offline publishing; Program management - development, implementation & monitoring; Budgeting & tracking; Human resource development - rallying people around the mission to create excellent work and realize their potential; Marketing - positioning, branding & campaign development & execution.

Alexander Boome's Current Company Details
Hinrich Foundation Ltd

Hinrich Foundation Ltd

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Advancing sustainable global trade through education and research
hong kong, central and western district, hong kong
Employees:
40
Alexander Boome Work Experience Details
  • Hinrich Foundation Ltd
    Program Director
    Hinrich Foundation Ltd Apr 2006 - Present
    Singapore
    As Program Director of the Hinrich Foundation, I am responsible for leading with an international team the development, implementation, monitoring and evaluation of the Foundation’s global trade education and leadership programs worldwide, with a focus on Southeast Asia and China.I build on my 30 year’s expertise creating business opportunities for companies in Asia, including Greater China, Singapore, Malaysia, Thailand and the Philippines. Prior to the Hinrich Foundation, I worked in… Show more As Program Director of the Hinrich Foundation, I am responsible for leading with an international team the development, implementation, monitoring and evaluation of the Foundation’s global trade education and leadership programs worldwide, with a focus on Southeast Asia and China.I build on my 30 year’s expertise creating business opportunities for companies in Asia, including Greater China, Singapore, Malaysia, Thailand and the Philippines. Prior to the Hinrich Foundation, I worked in the business-to-business export media industry with NASDAQ-listed Global Sources’ as general manager of corporate marketing.I served as a United States Peace Corps volunteer in Palawan, Philippines from 1987 to 1989 where I established programs in community development, family health and the sustainable use of natural resources.I have a degree in International Relations from the University of British Columbia, and have taken Master’s-level coursework in Public Policy and Management at the University of London’s Centre for Financial and Economic Studies. Show less
  • Global Sources
    General Manager, Corporate Marketing
    Global Sources 1999 - 2008
    Manila, Hong Kong
    Overall responsibility and hands-on management of corporate communications, PR, international marketing with a creative and PR team of 50. Consistently deliver effective materials and service within $2 million annual budget. Extensive marketing oversight and training responsibility across all business units.MarketingConceptualize, develop and produce all sales collateral for 700 sales executives worldwide, with emphasis on Greater China and Asia. Brand identityStrategic… Show more Overall responsibility and hands-on management of corporate communications, PR, international marketing with a creative and PR team of 50. Consistently deliver effective materials and service within $2 million annual budget. Extensive marketing oversight and training responsibility across all business units.MarketingConceptualize, develop and produce all sales collateral for 700 sales executives worldwide, with emphasis on Greater China and Asia. Brand identityStrategic development, management and responsibility of positioning and brand identity guidelines across diverse business units, ranging from electronics and consumer products to events and joint venture businesses.Corporate communicationsManaged team of 15 responsible for international and China press relations and corporate affairs, plus internal and external communications. Developed and produced intranet, corporate/IR website, videos, newsletters, books and publications. Wrote all speeches for CEO, COO and senior management.AdvertisingDesigned, developed and advised implementation of $3 million annual print, online and outdoor campaigns, and trade show booths – from brief to rollout.New businessOversaw creation of sales collateral, advertising and venue décor for new trade show business which accounts for revenue of US$120 million, buyer attendance of more than 100,000 and more than 10,000 booths. Shows now held worldwide. Created localized marketing support for operations in Turkey, South Africa, Indonesia and Brazil.Events / OfficePlanned and implemented professional internal / external events ranging from multi-country simultaneous parties for 1,500 staff and opening ceremonies with 450 guests, to award programs and client conferences. Oversaw design for US$5 million fit-out of new US$19 million China headquarters. Show less
  • Global Sources
    Global Sources
    Global Sources 1990 - Jul 2006
    Hong Kong, Manila, Singapore, Malaysia & Regional Responsibility
    Global Sources (www.globalsources.com NASDAQ: GSOL) is a leader in providing information online, in magazines and at trade shows for 1.18 million buyers worldwide on products and capabilities of 210,000 manufacturers in Asia. It has annual revenue of about $200 million with 2,000 staff in 50 offices.
  • Global Sources
    Marketing & Circulation Manager, Sales, Editor & Online Manager
    Global Sources 1990 - 1998
    Hong Kong, Taipei, Manila, Singapore
    1996 - 1998 Marketing, Circulation & Online managerDeveloped and led a team of 28 to create sales support collateral that assisted in maintaining and growing sales amid Asian financial crisis and increasingly competitive environment.1994 - 1995 Sales Executive / Market developmentSales responsibilities included lead generation, presenting using structured selling techniques, closing, collections (100%) and customer service, plus group and individual sales executive… Show more 1996 - 1998 Marketing, Circulation & Online managerDeveloped and led a team of 28 to create sales support collateral that assisted in maintaining and growing sales amid Asian financial crisis and increasingly competitive environment.1994 - 1995 Sales Executive / Market developmentSales responsibilities included lead generation, presenting using structured selling techniques, closing, collections (100%) and customer service, plus group and individual sales executive training.1992 - 1994 Marketing Manager, Consumer Products GroupDirected marketing team of 24 to drive sales initiatives of this $35 million division.1990 - 1991 Editor, Asian Sources Hardwares magazineOne of five staff relocated from Hong Kong to Manila to test viability of establishing offshore production base in the Philippines. Team grew to 350 resulting in significant cost savings for company. Show less
  • Us Peace Corps
    Volunteer
    Us Peace Corps Sep 1987 - Dec 1989
    US Peace Corps volunteer in Palawan, Philippines from 1987 to 1989 where I established programs in community development, family health and the sustainable use of natural resources.

Alexander Boome Skills

Marketing Program Management Corporate Communications Management Leadership Marketing Strategy Public Relations International Business Training International Relations Marketing Management Business Strategy B2b Marketing Communications New Business Development Press Releases Project Planning Publishing Research Nonprofits International Trade Advertising Newsletters Community Development Lead Generation Non Profits

Alexander Boome Education Details

Frequently Asked Questions about Alexander Boome

What company does Alexander Boome work for?

Alexander Boome works for Hinrich Foundation Ltd

What is Alexander Boome's role at the current company?

Alexander Boome's current role is Advancing sustainable global trade through education and research.

What is Alexander Boome's email address?

Alexander Boome's email address is ab****@****ces.com

What schools did Alexander Boome attend?

Alexander Boome attended The University Of British Columbia, University Of London, Simon Fraser University.

What are some of Alexander Boome's interests?

Alexander Boome has interest in Scuba Diving, Reading, Sailboat Racing And Cruising, Communications, Cooking And Photography, Non Profit Southeast Asia Focus, Cooking, Education, Trade Policy Research, Human Capacity Development.

What skills is Alexander Boome known for?

Alexander Boome has skills like Marketing, Program Management, Corporate Communications, Management, Leadership, Marketing Strategy, Public Relations, International Business, Training, International Relations, Marketing Management, Business Strategy.

Who are Alexander Boome's colleagues?

Alexander Boome's colleagues are Thao Bui, My Le, Annette Tryde Akman, Chi C., Ivan Chua, Julie Wong, Tuan-Anh Truong (Tristan).

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