As Chief Marketing Officer at AddSecure Group, I drive the overarching marketing strategy and execution across the organisation. With + 25 years of marketing experience, I specialise in transforming traditional approaches into data-driven strategies that fuel business growth. Since joining, AddSecure has achieved significant expansion, both organically and through more than 24 acquisitions, with revenue increasing from 250 MSEK to 3,000 MSEK.My career has included leadership roles at Adobe, Planview, Projectplace, and now AddSecure, where I have successfully scaled marketing teams and delivered measurable results and ROI. I am passionate about empowering individuals and teams to reach their full potential while aligning their efforts with strategic business objectives. My key areas of expertise, together with a team of 20 marketing professionals across 10 countries, include:• Acquisitions: Driving internal and external communication before, during, and after acquisitions, and guiding the onboarding process through a detailed 100-day plan.• Always-on demand generation: Building a sustainable demand generation engine using SEO-optimised websites and marketing automation tools.• Campaign-based demand generation: Tailoring global initiatives and localized regional programs to drive demand for each business unit.• Customer experience enhancement: Ensuring a deep understanding of customer needs at each stage of the marketing and sales funnel to maximise satisfaction and foster loyalty.• Brand building: Positioning AddSecure as Europe’s leading provider of IoT connectivity solutions, with a strong focus on secure critical communications and data protection.• Employer branding: Strengthening AddSecure’s reputation as an employer of choice to attract and retain top talent.• Customer feedback and surveys: Measuring customer loyalty and satisfaction to identify areas for improvement in our solutions, products, or services.• IPR Management: Protecting valuable intellectual property, including patents, trademarks, copyrights, and trade secrets.