Anna Boteva Craven Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Portland, Oregon, United States

VrboRedefined the Vrbo brand with a Super Bowl campaign launch with unique creative expressions across film, digital, social, audio, and OOH across key global geos under the creative umbrella of A Place For Together. American Indian College Fund Developed American Indian College Fund's first nation-wide visibility campaign to call awareness to Native and Indigenous people's voices and reclaim the narrative, history, and word - Indian. This Is Indian Country was the best performing campaign in College Fund history. Lilly Led Lilly’s first ever brand campaign and Olympic/Paralympic sponsorship for Tokyo 2021. Introduced the world to A Medicine Company. Fisher+PriceLaunched and set-up F-P social relationship as the pandemic began, working alongside New Business and Leadership team. Instagram Launched Instagram’s first global point of view, bringing to life the platform with <3 Sur Toi (France) and Get Into What You <3 (Australia).

Portland, Oregon Area

Amazon Music Discovered Amazon Music’s voice in the world, with a brand launch across channels – A Voice is All You Need. NIKE From an ode to air, the elemental force that pushes every athlete forward, and the Air VaporMax release during the Winter Olympics, to the next evolution of Equality and the #metoo movement, to the first women’s campaign for Nike Mexico, my role was to be a strategic partner internally and externally in bringing Nike’s point of view to life. Women’s // Tennis // Running Mexico – Juntas Imparables Serena – Until We All Win (Equality) Winter Olympics - AIR VaporMax Running

Portland, Oregon Area

NIKE What a whirlwind! As a BE on Nike I had the opportunity to work across multiple categories with short and long turn arounds, curveballs around every corner, and some of the world’s best athletes. Olympics // Tennis // North America // Running Get Off My Lawn The Roger Effect Believe in More – Turkey Time is PreciousNike+ Kevin HartRIO Olympics “Unlimited” Campaign TurboTaxHelped bring TurboTax into W+K and redefined the tax category while making taxes FUN. TV // Digital // Strategy // Radio // Social // Competitive // Analytics FacebookSometimes friends are the destination – ongoing campaign to bring to life all the ways that Facebook & friendship go hand in hand. Digital // SocialAmerican Heart Association (pro-bono) Print

Greater Boston Area

From Major League Baseball to Pharma, I worked across a variety of projects and had to chance to learn about a new industry (and all the regulations that go with it). NovartisPrint // Direct Response // Digital // Logistics // Competitive- Manage daily Client interactions and weekly Client status calls; create strategy briefs and coordinate across departments on process, timelines, creative development, and regulatory approval. - Advise and instruct Assistant Account Executive; communicate project and team expectations, manage professional development. - Project lead in launching Afinitor GlowPack medication adherence program in 200 specialty pharmacies. - Main contact for operating Novartis internal FDA regulatory system. Major League Baseball (December 2012 - March 2013)TV // Digital // Content- Helped to analyze and catalogue digital, content, and social-media driven campaigns for all creative for 2011-2012 season (over 1,000 individual pieces). - Acted as team consultant for annual competitive review, Opening Day digital campaign, and MLB Fan Cave 2012-2013 Competition.

Major League BaseballMy fastball entrance into advertising! My time on MLB was focused on becoming the team’s competitive expert while also learning the ropes of advertising. TV // Digital // Competitive // Social // Content Creation // Print- Served as main point of contact for Content, Legal Affairs, Proofing, Billing, and Creative Trafficking departments; trafficked a total of over 168 spots. - Worked as Account Coordinator for MLB Fan Cave – included both talent casting and content plans. - Led two annual competitive reviews encompassing 6 competitor leagues, with particular focus on content and social media initiatives; developed weekly NFL/NBA report directly delivered to MLB CMO & Team.

- Explained and clarified various questions about Boston University - Connected conference and bridge calls for students, alumni, and the general public with a total call volume over 8000 calls daily - Managed files on other student employees

- Organized a total of six community service events for over 100 students - Hosted the first annual "Citizen's School Day" where over 20 Boston public schools 8th grade students came to the School of Management and spent a day learning about business - Served as a student representative on the School of Management Honors Program Advisory Board

- Analyzed and compiled advertising materials, including broadcast, print, and digital, for 9 Ocean Spray competitors to create internal and client-facing presentations- Tracked public feedback on new advertising platforms through social media channels - Created site boards and collaborated with Ocean Spray team for the re-launching of the new Ocean Spray website in addition to compiling consumer based research for possible new target segments

- Assisted with internal and external meeting preparation including assembling decks, copies, and material preparation - Assessed and compared competitors across industry in order to execute a monthly competitive analysis presentation - Cataloged and researched industry trends - Assisted with managing dub requests

- Managed the Boral Graduate Development Recruitment Program; selected, interviewed, and evaluated approximately 60 candidates, successfully placing three out of four candidates into Boral Graduate Program positions - Assisted with tracking and organizing employee referrals - Analyzed and catalogued database and Boolean search categories

- Corresponded with Cincinnati Zoo donors and presented information on upcoming events and new procedures within the Zoo - Presented donors with various new Zoo membership opportunities and news - Coordinated and planned seven events for a total of over 3,000 Cincinnati Zoo members and staff - Designed and modified spreadsheets to include new information pertaining to different events- Re-established, wrote, and edited ADOPT program newsletter with a circulation of over 3000; conducted two interviews with Head Keepers of the Cat House

Bsba, International Management And Marketing

Activities and Societies: School of Management Honors Program, Student Alumni Association-Vice President, Community Service Volunteer.

Bsba, School Of Management Internship Exchange Program

Activities and Societies: School of Management Broadway House- Resident Assistant