Aboud Yaqub Email and Phone Number
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A passionate digital strategy and marketing executive with 15+ years of sales, strategy, marketing, and product management experience. An excellent communicator and presenter with experience advising senior executive teams at top brands, governmental agencies, and startups in the U.S. and the Middle East on issues related to: Startups / Entrepreneurship, UX/CX Strategy & Design, Digital Marketing, and E-commerce.Industries: Education, Retail Financial Services, Retail & E-Commerce, Travel / Hospitality, Healthcare, Pharmaceutical, Medical Device, and Government Sector Concentrations: Marketing Strategy & Execution, Digital Strategy, Digital Transformation, Digital Marketing & E-Commerce Optimization, Market Research & Marketing Analytics, Business Concept Development & Testing, User Experience (UX) and Product Management, Self-Service Adoption and Channel Migration
Digital | Advantage
View- Website:
- dagroup.co
- Employees:
- 4
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Founder And Managing DirectorDigital | AdvantageMonterey, Ca, Us
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Founder & Managing DirectorDigital | Advantage Jul 2016 - PresentJeddah, SaDigital Advantage is a full-service digital advisory and execution partner serving large strategic clients in the US, UK, Saudi Arabia, UAE, and Bahrain. Digital Advantage offers a full suite of digital services to strategic third-party clients, including: Custom Market Research, Digital Strategy Development, Website and Mobile App Design & Development, Digital Marketing Strategy & Optimization, Social Media Management, and Workforce Training and Skills Development. 1. Founded and led a team of 15 FTEs that quickly generated $2.7 million in revenue over its first 2 years; 2. Launched an effort to improve cost efficiency that led to a 5x improvement in operating margin between 2019 to 2021;3. Forged strong client relationships with notable clients, including: IKEA KSA & Bahrain, Dammam Airports Company, the Saudi Ministry of Finance, the Saudi Ministry of Labor, Jarir, the Saudi General Entertainment Authority and MBSC College of Entrepreneurship.
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Founder And Managing Director, Imena DigitalImena Group Jan 2014 - Jul 2016Founded and served as Managing Director of iMENA Digital, a full-service digital marketing and development agency. Initially formed as a central unit of advisors, consultants, and practitioners tasked with helping iMENA's portfolio companies on issues related to strategy, technology, and marketing. iMENA Digital offered a full suite of digital services to strategic third-party clients.1. Grew annual revenue to over $5 million with 54 FTEs and $550K in profits within 3 years of founding;2. Built strong client relationships with notable clients, including: IKEA KSA, Burger King KSA & UAE, Buffalo Wild Wings KSA and UAE, Matic, the Saudi Ministry of Labor, Okaz, the Saudi Colleges of Excellence, Magrabi Hospitals, and Olayan. -
PrincipalImena Group Oct 2012 - Jan 2014Launched, managed, and advised successful online businesses for iMENA Holdings, including ReserveOut.com, HelloFood.jo, Opensooq.com, and others. The structure of services varied from provision of professional services to partnerships, joint ventures, and license of technologies or products for the Middle East.
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Founder & DirectorBdbo Advisory Aug 2011 - Sep 2012Sourced, sold, and delivered several independent consulting engagements, including: 1. A growth initiative and customer engagement project for Virgin Pulse;2. Sales and account management strategy for TripAdvisor; 3. A product management and online monetization initiative for UPromise. -
Vice President, Web StrategySallie Mae Jan 2010 - Jul 2011Newark, De, UsLed a team of twenty people tasked with re-engineering how Sallie Mae goes to market via both Web, Mobile, and Social Media channels, including:1. Re-architecting Sallie Mae's prospect experience to inform, engage, and ultimately convert new customers - leading to a 26% improvement in conversion of visitors to new application starts;2. Developing an onboarding strategy to deepen customer relationships - lifting revenue from new customers by 12%;3. Launching a cross-sell strategy designed to match customers with the right set of products in the right context - resulting in a 29% lift in cross-selling rate; 4. Redesigning Sallie Mae's service experience to maximize customer satisfaction, drive self-service adoption, and lower cost - reduced service-related call volume by 7%. -
Vice President, Upromise Web StrategySallie Mae Dec 2007 - Jan 2010Newark, De, UsLed a team of ten people tasked with finding ways to make optimal use of digital channels in order to achieve measurable business objectives. In this role I was responsible for driving organic site traffic (SEO), maximizing website conversion rates (i.e., inbound marketing and conversion optimization), lifting revenue per visit (RPM), improving retention / loyalty, and forging new strategies for interacting with our customers in new, innovative ways. Key accomplishments include:1. Improving conversion rate 20%, driving 30% more page views, and adding $100,000 in incremental ad revenue; 2. Driving a 23% increase in online shopping revenue; 3. Adding 250,000 net new active installs of Turbosaver software (up 100% YoY).
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Consultant, Project Manager, Account Manager, And Practice LeaderMonitor Deloitte Sep 1998 - Nov 2007Played various roles, including senior advisor to senior executives on over twenty strategy consulting engagements for Fortune 500 and start-up clients.Early on, I joined and helped build Monitor's Digital Strategy practice where I played leading roles on several internal IP / product development projects, as well as senior business development and operational roles to help build the Marketspace practice. -
Research AnalystCorporate Executive Board Mar 1997 - Aug 1997Arlington, Va, Us
Aboud Yaqub Skills
Aboud Yaqub Education Details
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Georgetown UniversityFinance -
Hinsdale Central High School
Frequently Asked Questions about Aboud Yaqub
What company does Aboud Yaqub work for?
Aboud Yaqub works for Digital | Advantage
What is Aboud Yaqub's role at the current company?
Aboud Yaqub's current role is Founder and Managing Director.
What is Aboud Yaqub's email address?
Aboud Yaqub's email address is ya****@****own.edu
What is Aboud Yaqub's direct phone number?
Aboud Yaqub's direct phone number is +120268*****
What schools did Aboud Yaqub attend?
Aboud Yaqub attended Georgetown University, Hinsdale Central High School.
What skills is Aboud Yaqub known for?
Aboud Yaqub has skills like Strategy, Marketing Strategy, Business Strategy, Management Consulting, E Commerce, Management, Crm, Entrepreneurship, Digital Marketing, Leadership, Market Research, New Business Development.
Who are Aboud Yaqub's colleagues?
Aboud Yaqub's colleagues are Aboud Yaqub, Youmna Tharwat.
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