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Building crowds through targeted, fresh content and designs that engage and compel new and loyal audiences to take action.Expertise in driving revenue growth through precise target marketing that generates new customers and keeps existing ones coming back for more.Marketing strategy and execution expert in maximizing online inventory exposure for over 650 diverse commodity verticals.15+ year proven track record in the following areas:Lead GenerationEmail MarketingSearch Engine MarketingTestimonial MarketingOnline MerchandisingSocial Media MarketingGraphic DesignOnline Display CampaignsLead NurturingVideo MerchandisingPartner MarketingEvent MarketingWebsite Design and OptimizationSales Collateral Design and DevelopmentContent DevelopmentManagement LeadershipStrategy & InnovationCreative Art Director for Print, Digital and Video
Global Xtracts
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Chief Marketing OfficerGlobal Xtracts Feb 2018 - PresentScottsdale, Arizona
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Senior Director Of Marketing Strategy & InnovationLiquidity Services - Iron Direct Jan 2016 - Jul 2017Scottsdale, AzExecution of buyer acquisition plan for a first-of-its-kind, ecommerce start-up in the Construction & Heavy Equipment Industry.Responsible for implementation of strategic plan to build brand and product awarenessthrough innovative online and offline channels. Led the conceptual design and production of a Customer Experience Center in Asheville, NC, designed to engage and inspire guests in an interactive setting. Designed and produced multimedia campaigns for multichannel distribution for lead generation and conversion.Implemented Strategy, Design and Execution of the following:Event MarketingEmail MarketingUser Experience Interactive ModelsOnline MerchandisingVideo ProductionPartner MarketingReferral MarketingContent Development
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Senior Director Marketing Strategy & InnovationLiquidity Services - Capital Assets Group Jan 2010 - Dec 2015Scottsdale, AzLed a team of marketing and creative professionals through the creation and execution of targeted multichannel campaigns. Attracted buyers in over 550 asset categories across diverse industries, generating over $750M in new revenue.Responsible for Buyer acquisition across diverse industries, including: Government Sector, Energy, and Transportation. Lead conversion and retention strategies through targeted online and offline channels.Led a team of marketing professionals to execute campaigns targeting Buyers within 500 asset categories.Led strategic planning to create brand and product awareness from the ground up.Expertise includes:Email MarketingSearch Engine MarketingTestimonial MarketingOnline MerchandisingSocial Media MarketingGraphic DesignArt DirectionOnline Display CampaignsLead NurturingVideo MerchandisingPartner MarketingEvent MarketingReferral marketingWebsite Design and OptimizationSales Collateral Design and DevelopmentContent Development
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Marketing DirectorGovernment Liquidation - Liquidity Services Jan 2003 - Dec 2009Scottsdale, AzBuyer acquisition, conversion and retention for surplus inventory spanning across 500 diverse commodity verticals, including: heavy equipment, material handling equipment, vehicles, medical equipment, test equipment, scrap metal, field gear, classic cars, electronics, aircraft parts, boats & marine. Built buyer bases from the ground up for everything from live horses to asphalt to luxury jets.Created and produced marketing campaigns that grew the company's buyer base from under 100 to 900,000+ registered buyers.Built, trained and managed a talented team of marketing professionals with zero turnover in over 10 years.Proven track record in the following areas:Targeted Lead GenerationEmail MarketingSearch Engine MarketingTestimonial MarketingOnline MerchandisingSocial Media MarketingGraphic DesignOnline Display CampaignsLead NurturingVideo MerchandisingPartner MarketingEvent MarketingWebsite Design and OptimizationSales Collateral Design and DevelopmentContent DevelopmentManagement LeadershipStrategy & Innovation
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Creative DirectorLevy Latham Global Dec 1999 - Dec 2002Scottsdale, AzLed branding efforts for auction start up company, awarded the first Commercial Venture surplus contract from the Department of Defense. Responsible for design and implementation of all corporate branding, collateral and promotional materials for auction events. Led the transition from live auction events to online auctions, introducing the brand to ecommerce bidders.
Elizabeth Saavedra Vigil Skills
Elizabeth Saavedra Vigil Education Details
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B.F.A. - Studio Art/ Marketing
Frequently Asked Questions about Elizabeth Saavedra Vigil
What company does Elizabeth Saavedra Vigil work for?
Elizabeth Saavedra Vigil works for Global Xtracts
What is Elizabeth Saavedra Vigil's role at the current company?
Elizabeth Saavedra Vigil's current role is Highly Experienced Marketing & Creative Design Leader, Expertise in Innovative Strategies that Drive Revenue Growth..
What is Elizabeth Saavedra Vigil's email address?
Elizabeth Saavedra Vigil's email address is ev****@****ion.com
What is Elizabeth Saavedra Vigil's direct phone number?
Elizabeth Saavedra Vigil's direct phone number is +120255*****
What schools did Elizabeth Saavedra Vigil attend?
Elizabeth Saavedra Vigil attended University Of Arizona.
What are some of Elizabeth Saavedra Vigil's interests?
Elizabeth Saavedra Vigil has interest in Children, Arts And Culture, Disaster And Humanitarian Relief.
What skills is Elizabeth Saavedra Vigil known for?
Elizabeth Saavedra Vigil has skills like Marketing, Marketing Strategy, Email Marketing, Lead Generation, Social Media Marketing, Strategic Planning, New Business Development, Sales, Online Marketing, Advertising, Account Management, Social Media.
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