Deeply informed tech & product development executive focusing on platforms and infrastructure in the programmatic ecosystem of advertising technologies with over 10 years of experience. Highly customer focused, team collaborative, analytical and results driven with a growing track record of building agile, multinational teams, establishing fruitful partnerships and guaranteeing lasting successes in product development.Apart from enjoying providing consultancy and educational support to customers, partners and other stakeholders I am currently concentrating on subjects like Identity, Crossdevice, Addressable TV, CTV, Data Privacy, TCF, GDPR, DSA, Contextual & Userbased Targetings, 1st party, Taxonomies, Market & IAB Standards, Prebid, S2S, CDPs, DCRs, Data Mesh ...
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Vp Product & DataVirtual Minds Gmbh Jun 2022 - PresentFreiburg Im Breisgau, Baden-Württemberg, DeFocusing on the platform's data architecture and data usage within the fields of data collection, storage, data governance, data privacy, data packaging and distribution of data products. Defining and implementing a collaborative, agile and compliant data framework for all VM brands. -
Cpo At The AdexVirtual Minds Gmbh Jul 2016 - Jun 2022Freiburg Im Breisgau, Baden-Württemberg, DeResponsible for product diversification and data privacy. Overseeing technical and legal integrations with partners in accordance with the vision and strategy of the company. Defining and executing roadmap as well as creating new partnerships within business development. -
Cdo At The AdexVirtual Minds Gmbh Jan 2014 - Jun 2016Freiburg Im Breisgau, Baden-Württemberg, DeConceptualizing, implementing and driving the architecture of the first European data management platform. Responsible for leading tech, product and data teams with sharp focus on the demands of the programmatic advertising ecosystem, the growth of the customer and sustainable products and features. -
Project Management & Web DevelopmentGebrüder Hofmann Apr 2013 - Dec 2013As freelance advising start-ups and scale-up companies in executing their strategy with regards to technology implementation and product vision. Providing research, concept and MVPs. -
Managing Director - Hartmannvonsiebenthal Software Development GmbhHartmannvonsiebenthal The Brand Experience Company Gmbh Aug 2008 - Mar 2013Berlin, Berlin, DeCo-founded hvssd, scaling the own web-based project management tool "SPACE" and serving customers within the retail and telecommunication business, like dm, alnatura, ernsting's family, deutsche telekom, samsung and o2. -
Product & Account Manager - Projektraum Informationsarchitektur Und Systemdesign GmbhHartmannvonsiebenthal The Brand Experience Company Gmbh Jun 2006 - Jul 2008Berlin, Berlin, DeDesigning, implementing and validating software tools supporting a multitude of retail shopfitting processes and purposes. Creation of own, multitenant web-based management solution. Requirements engineering and close collaboration with big retailers, like o2 and dm. -
Project Management & Web DevelopmentGebrüder Hofmann Aug 2001 - May 2006As freelance conceptualizing, designing, implementing and hosting webpages, databases and shop-systems. Creating show reels, animations and visual eye candy especially for the cultural sector. Adobe Design Suite, HTML, JS & CSS, Perl, ASP, PHP, SQL -
E-Commerce & Marketing InternshipTresor Berlin | Club & Label Jun 2001 - Aug 2001Berlin, Berlin, DeMaintaining and enhancing the online-shop, selling merchandise material for Tresor Club Berlin. Creating small visuals. -
Pr & MarketingArena Berlin Mar 2001 - May 2001Building an inhouse CRM tool to administrate and maintain all events at arena berlin. Preparing press material and releases. -
Graphic & Web DesignForelle Media Gmbh Sep 2000 - Feb 2001Berlin, DeLearning basic concepts in print and graphic design. Developing small webpages for marketing purposes. -
Qa & Software TesterRetired Page -> Sail Labs Technology Gmbh Jul 1999 - Sep 1999Vienna, AtQuality assurance of T1/Langenscheidts on several windows operating systems, including database integrity and content checks. -
TranslatorWeyer U. Co. Jagdreisen Jun 1997 - Aug 1997Translating marketing and press material from Danish to German.
Max Hofmann Education Details
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Technische Universität BerlinDipl. Medienberatung -
University Of PotsdamDipl. Allgemeine Und Theoretische Linguistik
Frequently Asked Questions about Max Hofmann
What company does Max Hofmann work for?
Max Hofmann works for Virtual Minds Gmbh
What is Max Hofmann's role at the current company?
Max Hofmann's current role is ☞ clever products and compliant data.
What schools did Max Hofmann attend?
Max Hofmann attended Technische Universität Berlin, University Of Potsdam.
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