Sarah Kwok Email & Phone Number

Singapore

My goal is to help your business grow by making it rise above the noise in today's climate of content overload. As a Marketing & Behavioural expert, I write exceptional content that will help you build an authentic connection with your audience. Services include:• Articles & Blogs• Content Strategy• Website Copy• Ebooks• Case Studies • Whitepapers• Ghostwriting • NewslettersCheck out some of my work at www.sarah-kwok.com. If you're… Show more My goal is to help your business grow by making it rise above the noise in today's climate of content overload. As a Marketing & Behavioural expert, I write exceptional content that will help you build an authentic connection with your audience. Services include:• Articles & Blogs• Content Strategy• Website Copy• Ebooks• Case Studies • Whitepapers• Ghostwriting • NewslettersCheck out some of my work at www.sarah-kwok.com. If you're interested in working with a genuine and reliable writer, let's chat! Show less

Sydney, Australia

• Implemented new processes within a freshly structured marketing department • Created and executed marketing and advertising campaigns for web, social, radio, TVC, and print • Collaborated with the e-commerce, marketing, production, design, and merchandising teams to develop plans and objectives • Collaborated with clients to create campaign briefs, creative concepts, digital and point-of-sale assets, photoshoots, TVCs, in-store activations, and nationwide events • Wrote copy… Show more • Implemented new processes within a freshly structured marketing department • Created and executed marketing and advertising campaigns for web, social, radio, TVC, and print • Collaborated with the e-commerce, marketing, production, design, and merchandising teams to develop plans and objectives • Collaborated with clients to create campaign briefs, creative concepts, digital and point-of-sale assets, photoshoots, TVCs, in-store activations, and nationwide events • Wrote copy for point-of-sale collateral such as in-store signage and posters, digital and print catalogues, product labels, and digital content • Supported business growth and development by creating consumer awareness around the brand and product lines which include Minions 2, Frozen 2, Paw Patrol, DC Comics and more. Show less

Sydney, Australia

We’re an Australian-headquartered global provider of the software, agents and expertise to deliver a fully managed 24/7 Live Chat program which proactively engages visitors to systematically deliver more sales. I work with domestic and international clients to transform their businesses by increasing in online sales and demonstrating ROI within the first month. As a communications professional and academic, I analyse live chat data and optimise transcripts to achieve maximum results for… Show more We’re an Australian-headquartered global provider of the software, agents and expertise to deliver a fully managed 24/7 Live Chat program which proactively engages visitors to systematically deliver more sales. I work with domestic and international clients to transform their businesses by increasing in online sales and demonstrating ROI within the first month. As a communications professional and academic, I analyse live chat data and optimise transcripts to achieve maximum results for our clients. I communicate client objectives to our internal teams to achieve KPIs and ensure Greechat acts as a seamless enhancement to our clients’ sales and marketing operations. This includes conducting internal training for our Live Chat and Outbound Sales teams. We are passionate about providing insights and more revenue opportunities for our clients. Beyond that, I develop and coordinate marketing and public relations strategies for Greechat and its parent company Area Ten. I also assist with its SEO and Paid Search accounts. Additionally, I am responsible for copywriting and content creation for our digital marketing activities. I’m constantly studying consumer behaviour and am always looking for new ways to engage people digitally! Show less

Sydney, Australia

• Developed marketing strategies and initiatives and created B2B & B2C marketing collateral • Coordinated the execution of integrated marketing activity to generate more leads for the brand resulting in increased sales • Managed national advertising campaigns for the entire network of 100 franchisees • Copywriting & content creation - including blog posts, weekly newsletters, EDMs & Press Releases • Managed social media accounts, online advertising and digital locations •… Show more • Developed marketing strategies and initiatives and created B2B & B2C marketing collateral • Coordinated the execution of integrated marketing activity to generate more leads for the brand resulting in increased sales • Managed national advertising campaigns for the entire network of 100 franchisees • Copywriting & content creation - including blog posts, weekly newsletters, EDMs & Press Releases • Managed social media accounts, online advertising and digital locations • Worked with the field support team to drive the uptake of local area marketing initiatives • Worked with franchisees to implement strategies to increase social media activity • Reviewed, updated and approved marketing/advertising submissions and brand alignment by franchisees • Managed relationships and performance with key marketing suppliers Show less

Melbourne, Australia

• Researched, identified, and pitched to potential clients and project sponsors • Prepared and implemented creative marketing plans and strategies • Created marketing content for websites and increased the company’s social media presence• Organised and produced promotional materials for various projects• Developed and expanded social networks • Contributed to website restructure and redevelopment • Tracked competitors’ activities and strategically positioned the… Show more • Researched, identified, and pitched to potential clients and project sponsors • Prepared and implemented creative marketing plans and strategies • Created marketing content for websites and increased the company’s social media presence• Organised and produced promotional materials for various projects• Developed and expanded social networks • Contributed to website restructure and redevelopment • Tracked competitors’ activities and strategically positioned the company’s services at a competitive advantage Show less

Melbourne, Australia

• Produced weekly content for the company’s website and blog • Sourced and managed sponsorship opportunities• Executed new marketing initiatives and brought in new business contracts• Wrote and distributed press releases, e-flyers, and brochures • Managed event listings online• Built relationships and with the media and various organisations• Promoted events by creating online and offline publicity materials • Managed the company’s social media• Researched and… Show more • Produced weekly content for the company’s website and blog • Sourced and managed sponsorship opportunities• Executed new marketing initiatives and brought in new business contracts• Wrote and distributed press releases, e-flyers, and brochures • Managed event listings online• Built relationships and with the media and various organisations• Promoted events by creating online and offline publicity materials • Managed the company’s social media• Researched and analysed competitors Show less

• Conducted daily media monitoring for multiple clients• Conducted extensive research on media opportunities for clients• Drafted press releases • Represented the firm in PR meetings, pitches, and events• Assisted in facilitating media engagement sessions with the press• Assisted in conducting media training sessions for clients• Created media strategies and innovative content to be included in PR proposals

Melbourne, Australia

• Appointed to be the face of the company; personal video resume was used during majority of sales pitches• Assisted in implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customers• Researched industries and markets to identify growth opportunities• Assisted in sourcing and developing client relationships and referrals• Maintained contact with clients to ensure high levels of customer service satisfaction

Monash University

• Organised and promoted various events • Presented speech at annual conference• Assumed the role of Games Leader at orientation events • Coordinated games agenda during weekly meetings• Hosted Great Ocean Road orientation trip• Successfully overcame the group’s paralysis in terms of coming up with novel games and activities by making unconventional and well-received suggestions

Melbourne, Australia

• Created the popular newsletter which has been ongoing despite having left the organisation • Minuted meetings and incorporated relevant information into the weekly newsletter distributed to a mailing list of hundreds of members• Consistently received positive feedback about the newsletter’s quality and engagement factor

Master Of International Relations, First Class Honours

Bachelor Of Arts (Honours), Communications & Media, Behavioural Studies, High Distinction

Honours Thesis: Personal Significance of the Facebook Profile – An investigation into the personal relationship Facebook users have.

Digital Marketing

Google Analytics Bootcamp

International Baccalaureate, English, Philosophy, Psychology