• Spearheading product design initiatives with a focus on human-centered design.• Applying creativity to devise innovative and user-friendly design solutions.

Mofid is the first brokerage and market leader in the country's stock market. In this company, I had the opportunity to use design thinking and the latest methods to innovate and design the most complex capital market products from concept to completion.• Designed comprehensive information architecture, user flows, wireframes, high-fidelity mockups, data visualizations and interactive prototypes.• Ran Design Sprints to solve problems and validate new ideas.• Designed and evaluated products comprising of stock trading platform, investment mobile app, back office dashboards, customers learning website and company website.• Delivered exceptional assistance to marketing team in conducting online marketing campaigns, while designing and executing large-scale projects in a timely manner.• Created cost-effective solutions by gathering information from multi sources such as user interviews, surveys, benchmarking, usability tests, Google analytic and Hotjar data.• Contributed in the design of the company's design system.

Educated students on product design process including user research, analysis, design, and evaluation. Uncovered and minimized usability problems in registration process. Analysed and approved designs / functionality in collaboration with developer teams. • Designed Inverse school’s website, which is Learning Management system with multi features such as teachers’ pages, students profile panel, course page, online courses.

Created multiple products for Aseman such as series and movies platform ( VOD - android app and responsive web), music and audio streaming platform, learning management system, virtual classrooms and IPTV (android TV). Conceived, designed, and prototyped user experiences in simple, useful, usable and compelling way.• Enabled successful launch of app by performing data analysis and creating visual design.• Brought UX best practices on one platform such as information architecture, and visual interaction design for the web, mobile, and tablet.

Designed and developed dozens of websites; configured flash websites and flash multimedia. Utilized asp.net, PHP, and SQL for backend development as well as HTML and CSS for front end development.• I worked on many websites for various startups and large companies in diverse industries including oil and gas, financial, insurance, etc.