Created and integrated a leadership team, and a global strategy for the direction of the company. Restructured the business model, from physical to digital. Structured the financial provision for navigating through the technological revolution which has impacted the music industry, to evolve into the era of digital consumption via streaming. Developed new brands of platforms for services such as video on demand, games, educational, and administrative sales and royalty reports . A new structure of music publishing was established in the top ten countries in Latin America, including the development of the necessary technological methods to register catalogues. Forging relationships with key business partners to become the number one producer of new Spanish christian content in the world.

As chief operations officer, was in charge of overseeing the day-to-day activities ofthe company, under the direction of CEO. Main goals were to manage international offices, global teams, oversee business and financial administration for exceptional decision making. Communicating tasks at all levels to ensure everyday activities were running smoothly. Setting global parameters to measure efficiency. Reviewing and evaluating business procedures. Responsible for overseeing the work of other upper-level management executives in areas such as new business opportunities, digital distribution, publishing, physical sales and distribution, marketing, and logistics.

Directed and managed: 1) Art & Design 2) Communications department 3) Special services for Praise & Worship Leaders 4) Social Media 5) Global website. The main goal is to plan and implement strategies to promote products and services for other key global areas within the Group, as well as regional offices. // Enacted A&R + Label Liaison + Artist Development Department functions, between artists and the record label or publishing company // Managed the Production Coordination Office, and Production Calendar for global launching of physical products // Assisted in the International Business Affairs Office, handling the everyday communication with international labels such as as: Capitol Christian Music Group (Universal), Provident Music Group (Sony), Integrity Music, Hillsong Music, and others; in charge of selecting new products, determine prices and marketing strategies for launching their catalogues in Latin America.

Managed the marketing office for our branch in Mexico. Developed a regional website, with a focus on ad banner platform, to generate income. In charge of promotion of all our artists in the country, including the launching of special projects in key cities, with live showcases and media interviews. I also managed the events department, as the Head Events Coordinator. I was in charge of managing two different national tours with Marcos Witt (2007, 2009) with more than 20 events, and over 250,000 people in attendance.

I directed the sales and distribution of CanZion's music in these territories: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama and Dominican Republic. In charge of establishing a new operations office and sales team in Guatemala, as well as setting sales quotas and goals. My job was to serve as the guiding hand for the sales team, outline the staff’s training programs and develop strategies for the sales team to operate efficiently.

Artists and repertoire (A&R) - Overseeing the artistic development of CanZion's artists, and also as a liaison between artists and the record label.Studio manager - Managed the staff and day-to-day operations of business. In charge of renting studio and equipment to clients; including producers, recording artists, and band managers.