Abraham is a marketing and brand professional with over 25 years of experience in various domains, such as business communication, business innovation, PR/media relations, and customer-centric marketing. He has a proven track record of building teams, markets, and brand value for diverse organizations, ranging from advertising agencies and web solutions start-ups to financial services as well as travel & hospitality. He currently leads the marketing, media relations, service quality, innovation, and value-added services teams of Thomas Cook India, the largest integrated travel services group in the country, operating multiple brands across 25 countries and five continents. He also serves as the pro bono CEO of the Fairfax India Charitable Foundation, a registered charitable foundation that enables dialysis access to the poorest in India. He is passionate about creating sustainable enterprise value and social impact through his strategic leadership and expertise. He is an active member of the Indian Society of Advertisers and a frequent writer, columnist, panelist, and speaker on various brand and marketing topics.