Vice President, Pricing And Monetisation
CurrentHead of Pricing and Monetisation
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Abraham Aucamp is listed as Business Strategy | Monetisation | Leadership | Management | Business Intelligence | Financial Planning and Analysis | Finance and AccountingAnalytics | Digital Media at Integral Ad Science, a with 689 employees, based in Ireland. AeroLeads shows a matched LinkedIn profile for Abraham Aucamp.
Abraham Aucamp previously worked as Vice President, Pricing and Monetisation at Integral Ad Science and Head of Pricing & Yield, EMEA at Yahoo. Abraham Aucamp holds Ca(Sa) from South African Institute Of Chartered Accountants.
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Business leader with global experience in diverse commercial and specialist roles, sales strategy, business operations, project management, platforms, monetization, pricing & yield management, finance, digital advertising and IOT. Extensive experience dealing with complex and abstract concepts, simplifying issues and clarifying understanding to drive effective, decisive decision-making, leading to solution implementation. Central to my role is creating teams, frameworks and models to develop, test and implement business strategy, by using diverse data inputs spanning consumer, product, industry and financial insights to drive efficient & profitability, as well as analysis of sizing opportunities, prioritization, ways to scale growth. Interacting with all levels with the organization, with a broad range of functionally and geographically diverse teams, I bridge the gap between strategy and effective real-world implementation. Experienced with mergers and acquisitions, from opportunity analysis and due diligence through to acquisition integration, as well at managing internal reorganizations and working with strategic partners in order to drive efficiency and profitability. Executive Board Involvement:• Member of Board of Directors, Interactive Advertising Bureau (IAB) Ireland (organization that develops
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Dublin, County Dublin, Ireland
Head of Pricing and Monetisation
Dublin, Ireland
Head of EMEA Pricing & Yield Management team, leading EMEA monetization strategy and policy, strategic initiatives & partnerships, sales frameworks (e.g. policies, incentive programs & rate cards) and pricing operations. • Manage monetization of display advertising business across all markets in EMEA, through all channels (field sales, programmatic, self-serve, etc.), working with wider sales, consumer and corporate teams • Drive profitability through margin management, such as customer life-cycle and life-time-value analysis, product enhancement opportunities and monetization strategy across markets in EMEA• Establish cross-functional policies and GTM guidelines, combining in-depth analysis, customer-centric approach and regulatory requirements, for sales and business operations both regionally and globally• Business operations leadership and support to ensure effective governance, compliance of regulatory requirements, minimization of revenue leakage and statutory initiatives such as privacy (GDPR, ePrivacy, etc.)• Collaborate on new consumer product (such as ad products and subscriptions) creation, go-to-market strategy• Responsible for programmatic and rate-card based monetisation, as well as subscription / SAAS pricing of online properties and software & services bundles.
Dublin, Ireland
Lead EMEA Pricing & Yield Management team for Yahoo (also know as Oath and Verizon Media during this time), covering all territories in Europe, Africa and the Middle-East.Focused on monetisation of display ad business, as well as pricing and yield management of recurring revenue streams such as software subscription bundles and SAAS (software-as-a-service) pricing of online properties.
Londen, Verenigde Koninkryk
Successfully managed multiple projects (across teams within Finance as well as cross-functional; regionally in Europe, Middle-East & Asia-Pacific, as well as global), on time and within budget, in wide-ranging areas.
London, United Kingdom
Improved European Ops Fin information systems, provided direction for overall EMEA financial information system strategy, financial modelling and acting as European Operations Finance liaison with other groups on technical projects.
London, United Kingdom
Budgeting and month-end review of European entities of Yahoo! and Overture, as well as financial and statistical modelling, and the development and maintenance of financial tracking and reporting solutions based on Oracle Express OLAP database, Oracle Financial Analyser, Essbase and Excel
London, United Kingdom
Successfully lead design and implementation of new organisational structure of Directorate of Environmental Services (DES) on Oracle and acted as intermediary between financial/managerial staff and IT personnel.Completed year-end close of management accountants for Sports & Recreation and Registrars business units (covering staff shortages)
London, United Kingdom
Budgeting and forecasting for the Directorate and Board, as well as contract setting and monitoring between clinical board and external health organisations and investigations and audits regarding suspected irregularitiesParticipated in migration from legacy systems (ROSS Financials, Spectrum, Primary) to Oracle Applications
Middelburg, South Africa
• Managed audit teams, auditing private, public and co-operative companies and groups in retail, manufacturing and tourism/entertainment sectors• Implementation and integration of Point-of-Sales system for retail outlet• Financial system design, implementation and support for SME’s• Income Tax consultations and calculations for companies and individuals• Value-Added Tax advice and calculations• Statutory accounting duties for entities with local and foreign currency income and expenditure• Design & implementation of network & server infrastructure (WAN, LAN & servers) for TdP
Middelburg Area, South Africa
• Financial accounting for Individuals, SMEs, Public Companies, Charities and Hospitals and municipal councils• Auditing of diverse set of businesses• Personal & Company Tax, incl. Income & Capital Gains tax; Value-Added Tax; • Analysis and design of financial systems for in-house use & for clients; set up of software and hardware• IT compliance auditing and support
Middelburg Area, South Africa
o Monetised Theron du Plessis’s spare network capacity through establishment of local community ISP o Design of network infrastructureo Configuration and maintenance of Linux-based servers and services (Web/HTTP, email, etc)
Other employees you can reach at integralads.com. View company contacts for 689 employees →
Alan Murphy
Colleague at Integral Ad ScienceLondon, England, United Kingdom
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Christine Neumann
Colleague at Integral Ad ScienceUnited States
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Dario Biolcati-Rinaldi
Colleague at Integral Ad ScienceRavenna, Emilia-Romagna, Italy
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Tarek Berrahal
Colleague at Integral Ad ScienceFrance
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Ekta Gosavi
Colleague at Integral Ad SciencePune, Maharashtra, India
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Nilesh Sinha
Colleague at Integral Ad SciencePune, Maharashtra, India
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Christopher Xia
Colleague at Integral Ad ScienceNew York, United States
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Leya Kayas
Colleague at Integral Ad ScienceNew York City Metropolitan Area, United States
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Courtney L.
Colleague at Integral Ad ScienceNew York City Metropolitan Area, United States
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Devon Howell
Colleague at Integral Ad ScienceBronx, New York, United States
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Quick answers generated from the profile data available on this page.
Abraham Aucamp works for Integral Ad Science.
Abraham Aucamp is listed as Business Strategy | Monetisation | Leadership | Management | Business Intelligence | Financial Planning and Analysis | Finance and AccountingAnalytics | Digital Media at Integral Ad Science.
Abraham Aucamp is based in Ireland while working with Integral Ad Science.
Abraham Aucamp has worked for Integral Ad Science, Yahoo, Yahoo!, London Borough Of Lambeth Council, and Uclh Nhs Foundation Trust.
Abraham Aucamp's colleagues at Integral Ad Science include Alan Murphy, Christine Neumann, Dario Biolcati-Rinaldi, Tarek Berrahal, and Ekta Gosavi.
You can use AeroLeads to view verified contact signals for Abraham Aucamp at Integral Ad Science, including work email, phone, and LinkedIn data when available.
Abraham Aucamp holds Ca(Sa) from South African Institute Of Chartered Accountants.
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