Digital Communications Specialist
CurrentCurrently spearheading the internal and external communications for SAG-AFTRA Plans, the nation's largest benefits provider for the entertainment industry. I started within a team of three that eventually was downsized to myself during the COVID epidemic. During the COVID crisis, I was thrust to lead a strategic communications effort for the organization's participants showcasing the importance and urgency of major benefit changes during 2020. As the single point of contact, I project managed several communications strategies internally and externally with various P.R. agencies, vendors and numerous internal departments. I've gained true assets of leadership at SAG-AFTRA Plans that have prepared me to encounter the complexities and evolving strategies of communications. I've introduced email marketing and social media campaign tactics to improve strategic goals with key performance indicators (KPIs) to measure our success. Communication focused on key audience targets and further implementing the strategies backed by data has increased our digital footprint.