- Collaborated in restructuring the commercial operation of the company. - Evaluated current brands and search for new elite manufacturers to strengthen our portfolio. - Won a

Goal: Identify risk operations and routing disputes investigations for resolution.-Ensured the customer service level by surpassing the audit goal every month. Collaborated in theremodeling of the CRM (Customer Relationship Management), reducing interaction times by 25% and reducing a process from 3 days to only 3 minutes.

Goal: Lead sales team towards commercial growth & optimize interaction with other internal areas. Ensure service level to clients.-Started commercial & operational follow-up routines contributing to sales increase in BH (8%) & PL (18%) vs 2018 on comparable months.-Established internal procedures that reduced in 80% incidences caused by the commercial area, positively impacting delivery times and projects’ profitability.- Lowered accounts receivable in risk of becoming uncollectible in 85%.- Structured sales team to develop intermediate leaderships and accountability for each position.

Goal: Structure commercial strategies and projects for SMEs.- Directed Strategic Planning Sessions tailored to the specific needs of each company: definition of Strategic Objectives, set KPIs, Client and Category Management for Magnolia Estudio and New Media (production companies).- Outlined China\s distribution network blueprint for Mimo (garment company) and developed two new clients and scouted part of the operational team for Tesla Group, a language training firm.

Goal: Plan and execute the business relaunching. Direct the commercial and financial aspects of the business.- Restructured operational framework: modified and standarized schedule, scouted new operating locations, combined online and BTL promotion, and implemented management KPIs.- Plan sales promotions according to market trends.- Average daily ticket increased in 35% while average daily services in 20%, social network followers quadrupled within 3 months.

Goal: Ensure profitability through short/middle/long term actionable guidelines impacting the commercial, operational and financial aspects of the stores. Monitor deviations and act on them to maximize profit.- Spearheaded stores sales/operational planning and execution. During the second half of the year, selling efficiency vs. LY was increased by 6% thanks to close follow-up on store team execution.- Established selling and salary budgets & set guidelines to store for achieving their goals. - Set and follow up the right amount of stock in the right store at the right time for each department, impacting store tasks planning and improving KPIs as sales speed and conversion rate.

Goal: Implement an electronically assisted sales model.- Headed the streamlining of sales, administration and logistics processes through a mobile device handled by salesmen. Route settlement time was reduced in 90% and routes with stock problems were fully identified. - Structured a multicultural and interdisciplinary team of 13, organizing the project’s stages and workflow since the beginning to fully migrate processes and indicators into the new model. The 1.5M USD strategic project was delivered within budget and schedule.- Structured a multicultural and interdisciplinary team of 13 people, successfully migrating all the processes to the new operation model.- Organized the project’s stages and workflow since its conception. The USD 1.5M strategic project was delivered within budget and schedule.

Goal: Strengthen the commercial and operative performance of Northern China.- Directed the commercial operation & financial control of the region achieving 27% yearly sales growth with a RMB 54M (USD 8.7M) revenue. Accelerated payment collection by reducing average overdue AR in 6% -taking it below the 20% goal-.- Improved commercial standards in the direct and distributors channels. Untangled and divided sales routes for each sales channel and renegotiated contract terms with distributors, ending those which negatively affected profitability.- Implemented actions that slashed sales returns in half and increased Contribution Margin in 8%. Established deeper supervisions check into sales points and adjusted clients’ portfolio for greater clients.- Updated the sales promotion support criteria to maximize impact and profitability.

- Initiated the Strategic Management Office sucessfully tailoring a specific methodology for China’s operation.

Goal: Design marketing, business intelligence and BTL solutions focused on boosting marketing activities’ effectiveness and amend sales channels.- Charted projects’ pipeline and structured the quotations to ensure profitability.- Developed a new multinational account (Bimbo), leading the three projects delivered to them.- Negotiated service terms with key vendors positively impacting operation profit.- Supervised the legal and administrative procedures for opening China’s branch office.

Goal: Co-led Exports and Sourcing units with local team in Beijing and Guangzhou offices.- Summarized project strategy directly to clients and CEO based in Latin America.- Proposed the moving Sourcing operations to Southern China improving the unit’s responsiveness.- Developed business opportunities in the Chinese market: worked directly in the first direct export of Sangria Señorial (Mexican bottled beverage) and Jumex (Mexican packaged juice) to China and their resulting reorders.

Goal: Act as special representative during a commercial mission in China.- Market analysis and identification of commercial opportunities.- On-site assessment of distributors and potential suppliers in Beijing, Shanghai, Guangzhou, and Hong Kong.

Goal: Support the daily tasks of the Trade Comission.- Researched and analyze relevant commercial trends and statistics that turned into business leads. - Supported Mexican exporters in international trade fairs.

Goal: Resolution of International Premium card members’ disputes in the US Virgin Islands & Puerto Rico. - Sucessfully managed the 100% of cases within required periods.- Identification and cross selling of additional financial solutions to potential clients.