Architected, designed and wrote company website to increase traffic 38% and optimize conversions by 147%Wrote, designed and produced multiple digital marketing tools, documents and campaigns to increase sales 45%Created multiple new partner co-marketing programs to maximize brand exposure with 25 value added resellersManaged all internal and 3rd party web design, SEO, PPC, content, social media, video, media and press partners

Oversaw and/or performed broad scope of marketing and sales functions. Recruited, supervised and trained individuals within the marketing/sales department growing department to 5 direct reports and up to 90 independent manufacturer sales representatives. Collaborated with President and department heads for project management improvement, quality control and production scheduling. Reported to President.Researched, prepared and executed annual company strategy and marketing plans which resulted in net profits annually 5 out of the past 5 years.Generated revenue increase of 23.8% in 2010 over 2009.Implemented customer service standards and methods that resulted in 30% growth of existing business over 3 year period.Earned ISSA Innovation Award for unique, automatic dispenser introduced in 2010.Proposed and launched new product idea that became 25% of total revenue in its 2nd year. Currently this product is ranked number 2.

Promoted to transform marketing framework and determine the strategic goals of the firm. Responsible for marketing direction, vision, and full P&L accountability for $3M marketing budget. Define core brand identity, and lead creative development by providing art direction to internal and external agencies and utilizing best practices in search engine optimization and mobile, incorporating web 2.0 technologies and hyper-local strategies. Oversee team of 7.Developed creative strategy to rebrand 90 year old company with a more contemporary image creating cross generational appeal.Created process improvements, enhanced effectiveness of website, and impact of marketing programs while cutting overall administrative costs by 30%.Designed social media strategy that increased the firm's reach by 913% in one year.