Founder, Chief Empathy Officer
CurrentBy mid-2024, after two years of testing our concept as Freedom Project Forum, we reached a pivotal moment. Our journey as a B2C brand dedicated to hosting wellness events had connected us deeply with our audience, but it also uncovered a recurring theme. Feedback from attendees, sponsors, and partners made one thing clear: companies were seeking more than just one-off wellness experiences. They needed accessible, long-term support to cultivate healthy workplace cultures and invest in the well-being of their employees and managers.Seeing this potential, I took on the role of Founder and CEO, committed to building a solution that could address these needs more effectively. We embarked on a period of refinement, reassessing our approach to better serve the corporate world. We listened closely to what companies truly needed—a holistic, practical solution for ongoing workplace wellness that extends beyond traditional events. This process led us to reimagine our brand and our mission, and Heliona was born.Heliona now stands as a purpose-built company maximizing well-being, productivity, and retention for SMBs and mid-market organizations. With this new direction, we’re creating a comprehensive suite of tools, resources, and events designed to support managers, engage employees, and deliver lasting value. The future of wellness is evolving, and Heliona is here to help shape it, providing wellness solutions that empower companies to prioritize mental health, leadership development, and resilience in the workplace for the future of work.