Abraham Chua Email & Phone Number

Sydney, New South Wales, Australia

- Secondment role in TAL’s People & Culture team, as part of project to enhance content and user experience of P&C platforms for TAL employees. - Uplifted and refreshed platform design and experience of TAL service portal, HRIS, knowledge base, and intranet. - Develop and deliver digital communication strategies and campaigns to increase employee awareness and engagement with platform enhancement activities. - Managed UX testing and utilised data-driven insights to inform best practice of platform enhancements.- Executive and senior stakeholder and agency management to support project initiatives.

Sydney, Australia

- Responsibility for all aspects of TAL's communications and content strategy; including research, production and distribution. - Develop and manage marketing communications activities for TAL's retail and group channels to support all aspects of organisation's growth and revenue objectives.- Develop and produce strategic and regular thought leadership content to raise and expand TAL's profile across target segments and the wider industry.- Work with business stakeholders and manage agency relationships to produce content to support marketing campaigns, client communications, sales materials and bids/tenders.- Regular evaluation and monitoring of marketing communications effectiveness against business objectives. - Ensure all content is on-brand, consistent with house style, quality and tone of voice.

Sydney, Australia

- Define and deliver digital channel strategy for TAL Direct & Comparison - Ownership of content, SEO and social strategy, UX, sales funnel and conversion rate optimisation to drive traffic and engagement to digital assets and support customer and non-customer journeys for Insuranceline and Lifebroker brands- Manage agency partners to produce content for multiple blog platforms and social channels to drive organic growth and customer engagement- Conduct regular content gap/analysis and use market and industry insights to understand content trends and themes- Ensure best practice SEO through regular technical site audits, off-page optimisation (e.g. link building) and keyword research to guide content development - Project management of large-scale digital initiatives- Collaborate with digital performance channel to support paid digital media campaigns- Manage regular digital reporting framework and preparation of dashboards to monitor analytics and performance

Sydney, Australia

- Successful delivery of integrated campaign collateral and marketing materials across all Macquarie University audiences (including undergraduates, postgraduates, international students, corporates and alumni).- Project management and implementation of integrated campaign content across Macquarie owned assets and paid channels.- Writing and production of effective marketing and communication initiatives that cater and respond to cultural considerations for international (African, Asian, European, North and South American markets) and domestic audiences.- Develop innovative content solutions to respond to dynamic legislative and international environment.- Editing, sub-editing and proofreading of digital and print content to ensure adherence to University brand and style compliance. - High-level stakeholder management across faculties and university offices on campus.

Sydney, Australia

- Develop and lead content marketing campaigns to deliver Aon Hewitt thought leadership to market to drive revenue opportunities and inbound leads. - Create and publish content across digital and print channels; includes websites, social media, videos, eDM, articles and blogs, infographics, direct mail and media releases. - Responsible for copywriting (SEO optimised for web), design, filming and production of content assets.- Editorial responsibilities for client newsletters – research, conduct interviews and write feature articles for both corporate and retail audiences, reaching combined client database of 30,000+ people.- Create and publish compelling content for Aon Hewitt LinkedIn, Twitter and YouTube channels. Utilise Aon Hewitt thought leadership and third-party sources to convert into relevant content for fans and followers.- Community management of social channels by monitoring and engaging in conversation with users to develop an authentic personality for the brand.- Increase followers on Aon Hewitt social media channels by 10% monthly. Utilise measurement tools to report and track performance of activities.- Develop and implement content and social media calendars to inform and engage target audiences.

Sydney, Australia

- Event manager of international and national conferences and seminars, from concept to delivery. Large events managed include annual national conference (450+ attendees) and inaugural international conference held in Singapore.- Responsible for production of technical programs; research and identify suitable topics and secure presenters to ensure successful outcomes for delegates- Develop and implement event marketing campaigns to achieve target registration numbers- Copywriting for all event promotions (website, eDM and social media), marketing materials and brochures- Venue and supplier negotiation, on-site logistics management - Provide high level of member service and support to aid membership retention and loyalty

Sydney, Australia

- Responsible for coding, verification and entry of advertisement data for assigned media- Generate analysis reports to provide recommendations and improvements for client campaigns

Bachelor Of Commerce, Marketing

Activities and Societies: Global Leadership Program, Student Mentor Team Leader

Japanese Language And International Business Program

Higher School Certificate