Market Intelligence Analyst[Digital Analytics; Seo, Ppc, Email, Strategy, Reporting, Big Data]
Lagos, Lagos State, Ng
Execute SEO strategy to drive the growth of organic traffic, including identifying content improvements and executing a link-building strategyAnalyze on-site search and search engine data to understand customer segments, identify keyword opportunities and weaknesses, and capitalize on search trendsConduct audits and A/B testing of current optimization efforts to identify areas for both content and keyword improvementOrganize and analyze large amounts of data using Excel or similar tools to track performance metrics, identify patterns, and report on the successMonitor and analyze website traffics and have proficient use of Google Analytics;Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, demographics, etc.Execute Analytics implementation requirements, manage the implementation and perform rigorous QA, implementation requirements, manage the implementation and perform rigorous QACollaborate across demand gen, product marketing, and sales teams to enable an integrated approach to drive traffic and conversion for client and business needs.Analyze and report on the performance of digital marketing campaigns, providing strategic recommendations for each asset based on digital market analytics and successes, as it relates to its business plan and current market demands.Implement best in class processes and techniques that leverage marketing analytics and translate that analytics into understandable formats (i.e. text, graphs, etc.) that tell a story, using that information to make relevant recommendations.Create property-specific strategies for paid media and PPC campaigns that drive online traffic to property websites.Manage and evaluate social media strategies and effectiveness across a variety of channels, providing recommendations to optimize performance.
