Abraham Sánchez Gómez Email & Phone Number

Mexico City, Cdmx, Mx

Moscow, Ru

RESPONSIBILITIES• Develop launch strategy trough customer driven experience.• Owning and implementing Marketing Strategy for accelerated growth.• Build competitive advantages by generating qualitative and quantitative insights.• Collaborate with BizDev Team and Product for innovation.ACHIEVEMENTS-Drive unprecedented results (120 index QoQ in just 4 months).

RESPONSIBILITIES• Lead a team of cross functional marketers and recruiting best in class external partners.• Develop Marketing strategy based on long-term goals across acquisition channels.• Management of P&L, promotional investment on margin enhancement and revenue generation.• Develop our own performance metrics and make business decisions based on performance and ROI.ACHIEVEMENTS-219% increase of ROI by applying previously Silicon Valley´s best practices in just 4 months.

Mountain View, California, Us

RESPONSIBILITIES• Develop Digital Marketing Strategy accelerating Online Acquisition growth at QuickBooks Mexico.• Budget management and decisions maker across investments at ToP/MoF/BoF.• Lead a team of cross functional marketers (Paid Media, Creative, SEO & Content Agencies).• Partner closely with company team leaders to integrate and develop grow conversion.ACHIEVEMENT-650% increase online acquisition on sales by reducing CPA 90% in just 9 months.

Shenzhen, Guangdong, Cn

RESPONSIBILITIES• Develop Digital Marketing Strategy for 23 countries of LATAM Region.• Define Budget, KPI ́s, guidelines at Offline / Online / ATL / BTL / Inbound / Outbound channels.• Direction of internal (Country Managers) and external (Creative, Media, PR & Events agencies).• Forecast, Manage and Report multimillion-dollar budget management.ACHIEVEMENTS-28% increase of Brand consideration and achieve 17% SOM in 2 years, OOS on P20 device. -YouTube Leaderboard Advertisers award 2018.-Achieve 237% YoY profit due to Huawei Love Rate KPI creation.

New York, Ny, Us

RESPONSIBILITIES• Define the strategic vision, objectives and the overall brand performance business including growth, revenue and margin targets by coordinating the full agency team.• Managing the customer acquisition, retention and loyalty programs. • Setting up yearly and quarterly operational plans and business reviews, forecasts and budgets to support demand generation and other marketing efforts. ACHIEVEMENTS• Tienda Telmex and Claro Video e-commerce platform, planning, launching, coordination and optimization until achieving 60% of ROI measuring all results on CRM, and Marketing Cloud platforms.CLIENTSAtún Dolores, ASPEL, Blockbuster, Claro Video Dr. Pepper Snapple Group, IAVE, Liverpool, Mars, Medix, Ofcorss, Peugeot, Profuturo GNP, Philips, Telmex and Vitro.

Miami, Fl, Us

RESPONSIBILITIESTeaching at "Marketing Strategy Planning" curse, the objective is to show all the variables and subjects that could take part on the Planning for a real Client and to work on it.CLIENTSave the Children

Mexico, Distrito Federal, Mx

RESPONSIBILITIES• Digital Media Planning and Media negotiation, according to budget and stablish goals.• Full Advertising process control: Plan, Implementation, Follow Up and Reporting to Client Brands.• SEO/SEM Campaigns, Lead generation, e-mailing, Social Media, Display Advertising and mobile campaigns for goals Achieving.• Coordinate New Business and Pitch Management proposals for new prospects.ACHIEVEMENTS• 1 Million views on Danone K-Puchido campaign in just 1 day.• Dynamic Ad banner technology usage for the first time on the Telcel advertising field.CLIENTSTelcel, Redbull, Konami, Danone, Danup, Danette, Vitalinea, Activia, Jameson, Wyborowa, Caribe Cooler, Havana, Pedro Domeq, Alka-Seltzer, Skwinkles, Lucas, Sanofi, B-On, Mercurio, Sanofi, Histeacil, Samsung, Bayer, Atún Tuny.

New York, Ny, Us

RESPONSIBILITIES• Support the Digital Media Planners Seniors on the whole activities.• Responsible of administrative and budget control software for the Media Planning developing.ACHIEVEMENTS• Google B2B campaign for AdWords achieving results on 10% of effective redemption.• American Express Gold Card Campaign on 250 monthly leads on a Premium target.CLIENTSAmerican Express Brand campaign RTP (Realise the Potential), AMEX- “Tu 24/7 personal” Engagement program, AMEX-Selects, AMEX-Viajes, AMEX-Aeroméxico, Google, Museo Papalote del Niño and Nubrenza.