Abraham Sánchez Gómez

Abraham Sánchez Gómez Email and Phone Number

LATAM Senior Digital and Media Manager @ vivo
Mexico City, CDMX, MX
Abraham Sánchez Gómez's Location
Mexico City Metropolitan Area, Mexico, Mexico
Abraham Sánchez Gómez's Contact Details

Abraham Sánchez Gómez personal email

About Abraham Sánchez Gómez

Marketing Manager with more than 14 years of experience leading brands specialized on Technology Industry. Lean Strategist, innovation catalyst and long term, sustain growth hacker, Influenced Silicon Valley ́s way of work, E2E Marketing internationalized experience, Ease of speech and charisma.

Abraham Sánchez Gómez's Current Company Details
vivo

Vivo

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LATAM Senior Digital and Media Manager
Mexico City, CDMX, MX
Website:
in-int.com
Employees:
1032
Abraham Sánchez Gómez Work Experience Details
  • Vivo
    Latam Senior Digital And Media Manager
    Vivo
    Mexico City, Cdmx, Mx
  • Yandex
    Launch Manager Latam
    Yandex May 2023 - Present
    Moscow, Ru
    RESPONSIBILITIES• Develop launch strategy trough customer driven experience.• Owning and implementing Marketing Strategy for accelerated growth.• Build competitive advantages by generating qualitative and quantitative insights.• Collaborate with BizDev Team and Product for innovation.ACHIEVEMENTS-Drive unprecedented results (120 index QoQ in just 4 months).
  • Xiaomi Store Mexico
    Marketing Manager
    Xiaomi Store Mexico Sep 2020 - May 2023
    RESPONSIBILITIES• Lead a team of cross functional marketers and recruiting best in class external partners.• Develop Marketing strategy based on long-term goals across acquisition channels.• Management of P&L, promotional investment on margin enhancement and revenue generation.• Develop our own performance metrics and make business decisions based on performance and ROI.ACHIEVEMENTS-219% increase of ROI by applying previously Silicon Valley´s best practices in just 4 months.
  • Intuit
    Marketing Manager
    Intuit Sep 2019 - Sep 2020
    Mountain View, California, Us
    RESPONSIBILITIES• Develop Digital Marketing Strategy accelerating Online Acquisition growth at QuickBooks Mexico.• Budget management and decisions maker across investments at ToP/MoF/BoF.• Lead a team of cross functional marketers (Paid Media, Creative, SEO & Content Agencies).• Partner closely with company team leaders to integrate and develop grow conversion.ACHIEVEMENT-650% increase online acquisition on sales by reducing CPA 90% in just 9 months.
  • Huawei Technologies
    Marketing Manager Latam & Caribbean
    Huawei Technologies Mar 2016 - Sep 2019
    Shenzhen, Guangdong, Cn
    RESPONSIBILITIES• Develop Digital Marketing Strategy for 23 countries of LATAM Region.• Define Budget, KPI ́s, guidelines at Offline / Online / ATL / BTL / Inbound / Outbound channels.• Direction of internal (Country Managers) and external (Creative, Media, PR & Events agencies).• Forecast, Manage and Report multimillion-dollar budget management.ACHIEVEMENTS-28% increase of Brand consideration and achieve 17% SOM in 2 years, OOS on P20 device. -YouTube Leaderboard Advertisers award 2018.-Achieve 237% YoY profit due to Huawei Love Rate KPI creation.
  • Havas Worldwide
    Account Director
    Havas Worldwide Jan 2012 - Mar 2016
    New York, Ny, Us
    RESPONSIBILITIES• Define the strategic vision, objectives and the overall brand performance business including growth, revenue and margin targets by coordinating the full agency team.• Managing the customer acquisition, retention and loyalty programs. • Setting up yearly and quarterly operational plans and business reviews, forecasts and budgets to support demand generation and other marketing efforts. ACHIEVEMENTS• Tienda Telmex and Claro Video e-commerce platform, planning, launching, coordination and optimization until achieving 60% of ROI measuring all results on CRM, and Marketing Cloud platforms.CLIENTSAtún Dolores, ASPEL, Blockbuster, Claro Video Dr. Pepper Snapple Group, IAVE, Liverpool, Mars, Medix, Ofcorss, Peugeot, Profuturo GNP, Philips, Telmex and Vitro.
  • Miami Ad School
    Mentor
    Miami Ad School Jul 2014 - Dec 2014
    Miami, Fl, Us
    RESPONSIBILITIESTeaching at "Marketing Strategy Planning" curse, the objective is to show all the variables and subjects that could take part on the Planning for a real Client and to work on it.CLIENTSave the Children
  • Residencia
    Digital Media Planner Sr.
    Residencia Jun 2011 - Jan 2012
    Mexico, Distrito Federal, Mx
    RESPONSIBILITIES• Digital Media Planning and Media negotiation, according to budget and stablish goals.• Full Advertising process control: Plan, Implementation, Follow Up and Reporting to Client Brands.• SEO/SEM Campaigns, Lead generation, e-mailing, Social Media, Display Advertising and mobile campaigns for goals Achieving.• Coordinate New Business and Pitch Management proposals for new prospects.ACHIEVEMENTS• 1 Million views on Danone K-Puchido campaign in just 1 day.• Dynamic Ad banner technology usage for the first time on the Telcel advertising field.CLIENTSTelcel, Redbull, Konami, Danone, Danup, Danette, Vitalinea, Activia, Jameson, Wyborowa, Caribe Cooler, Havana, Pedro Domeq, Alka-Seltzer, Skwinkles, Lucas, Sanofi, B-On, Mercurio, Sanofi, Histeacil, Samsung, Bayer, Atún Tuny.
  • Neo@Ogilvy
    Digital Media Planner
    Neo@Ogilvy Aug 2009 - Jun 2011
    New York, Ny, Us
    RESPONSIBILITIES• Support the Digital Media Planners Seniors on the whole activities.• Responsible of administrative and budget control software for the Media Planning developing.ACHIEVEMENTS• Google B2B campaign for AdWords achieving results on 10% of effective redemption.• American Express Gold Card Campaign on 250 monthly leads on a Premium target.CLIENTSAmerican Express Brand campaign RTP (Realise the Potential), AMEX- “Tu 24/7 personal” Engagement program, AMEX-Selects, AMEX-Viajes, AMEX-Aeroméxico, Google, Museo Papalote del Niño and Nubrenza.

Abraham Sánchez Gómez Skills

Digital Marketing Search Viral Marketing Online Advertising Strategic Planning Online Marketing Online Research Social Media Social Media Marketing Marketing Customer Service Advertising Marketing Communications Digital Media Media Planning Mobile Marketing Sem Media Buying Online Media Buys Social Media Measurement Integrated Marketing Web Analytics Web Marketing Analysis Google Analytics Crm Google Adwords Comunicaciones De Marketing Marketing En Internet Publicidad En Internet Mercadotecnia En Medios Sociales Publicidad Medios Digitales Compra De Espacios Publicitarios Marketing Digital Redes Sociales Marketing Integrado Mercadotecnia Medios Sociales

Abraham Sánchez Gómez Education Details

  • Uam Universidad Autónoma Metropolitana
    Uam Universidad Autónoma Metropolitana
    B.A. Management Degree

Frequently Asked Questions about Abraham Sánchez Gómez

What company does Abraham Sánchez Gómez work for?

Abraham Sánchez Gómez works for Vivo

What is Abraham Sánchez Gómez's role at the current company?

Abraham Sánchez Gómez's current role is LATAM Senior Digital and Media Manager.

What is Abraham Sánchez Gómez's email address?

Abraham Sánchez Gómez's email address is as****@****ail.com

What schools did Abraham Sánchez Gómez attend?

Abraham Sánchez Gómez attended Uam Universidad Autónoma Metropolitana.

What skills is Abraham Sánchez Gómez known for?

Abraham Sánchez Gómez has skills like Digital Marketing, Search, Viral Marketing, Online Advertising, Strategic Planning, Online Marketing, Online Research, Social Media, Social Media Marketing, Marketing, Customer Service, Advertising.

Who are Abraham Sánchez Gómez's colleagues?

Abraham Sánchez Gómez's colleagues are 张晓慧, 周之良, Binay Singh, Benjamin Basweti, Damini A.l, Thelma Zhuo, 吴淑明.

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