Packages• Managed Travelocity.com's Packages and Insurance businesses and P&L• Helped drive transactions and revenue growth of 20% over two years

Enterprise reporting• Built out full-fledged business intelligence systems and reports to monitor key metrics performance and identify growth levers• Implemented QlikView tool to automate enterprise reporting and empower business managers with actionable dashboards and accessible data• Partnered with the Director of Site Optimization and Analytics Product Management to ensure the analytics and reporting roadmap is positioned for Travelocity's success in the future• Worked with the different functional units to ensure that their data needs and models were supported in the overall analytical and reporting framework Analytical projects• Took performance measurement and analytics beyond click-stream analytics to include financials and call center consolidations to help identify key marketing opportunitiesStrategy • Developed roadmap to turnaround Package business and beat revenue goals• Implemented and executed enterprise promotional campaigns to achieve over 10% year-on-year revenue growth• Interfaced with Expedia to migrate Travelocity’s site to Expedia’s technical platform as part of a new strategic agreement; evaluated opportunities and prioritized current and future needs for successful transition• Managed annual budgets of $7M+ and re-established Travelocity within the Trivago marketplace. Increased bookings 30%+ year over year as part of strategic hotel growth plan Data warehouse refresh• Led data migration, data validation and definition effort from existing Travelocity data sources to alternate data sources post platform migration

Enterprise reporting• Played crucial role in institutionalizing uniform key metrics definition across organization• Developed key daily, weekly and monthly operational and executive dashboards to help track and highlight key areas of concern and potential profitability• Played a key role in integrating LastMinute.com (EU) and Zuji (APAC) reporting with Travelocity • Global Integration of Competitive share reporting using MIDT data - I was responsible for conceptualizing and designing the industry dashboards for USA, Europe and Asia markets• Travelocity Marketing Reports - Provide the analytical insight to maximize effectiveness of Search Spend by performing a variety of analyses to understand the effectiveness of Search Spend. Received a Project Appreciation and Award for my pivotal roleAnalytical projects• Undertook key business analysis project ranging from market research, trend analysis, line-of-business deep dive, and developing conversion improvement frameworks • Managed Travelocity-India marketing strategy for Flight and Hotel launch • Customer Lifetime Value Analysis – Customer profiling based on their value contribution to the firm to improve the effectiveness of CRM campaigns and increase the relevance of the promotionsData warehouse refresh• Led data warehouse migration, data validation and definition effort to enable Operational efficiency in reporting and analytics