onomy creates creator-led, educational content (podcasts, web series, social content) with the focus of making lives easier for young adults

Consulted for various startups in the LA area on launch strategy, marketing, and analytics.

- Designed a strategy to help the global software company's ecommerce and marketing teams increase online sales conversion rates in key markets.- Developed recommendations focused on content optimization, product fit discovery, and localization; presented a plan to executives that would yield a 25% increase in sales conversion.- Identified growth areas by auditing all stages of the customer experience, building competitive and revenue analyses, and conducting research on ecommerce industry trends/benchmarks.- Evaluated conversion funnel data daily in Adobe Analytics, delivering insights and monitoring current and past user behavior; created metrics to establish new methods of measuring performance.

- Led strategy and implementation of product launch and rebranding efforts for the creative advertising agency, driving market share increases of up to 30% for B2B and B2C clients ranging from Fortune 500 through startup tech, entertainment, sports, and gaming companies.- Worked cross-functionally with all capabilities (creative, engineering, strategy, media, and production), driving customer acquisition through multiple channels; teamed with clients across industries from virtual reality to hardware, software, entertainment, gaming and others.- Managed the website and mobile app development process for Western Digital and EA; led a cross-functional team of 20, gained stakeholder buy-in, and initiated successful pivots to achieve objectives.

Managed agency relationship and led the development of campaigns for US Olympic Committee, Hampton Inn, Valvoline Motor Oil, Microsoft Advertising, and others.