Ebrand Manager
New York, United States
Team Management & Team Building • Devise and execute data-driven PPC strategies, conducting thorough keyword research and selecting optimal keywords to enhance ad performance.• Develop campaigns aligned with brand goals and budgets, consistently achieving improved Return on Ad Spend (ROAS) and visibility.• Monitor competitors' activities, identify trends, and adjust strategies to maintain a competitive edge.• Implement A/B testing on campaigns and detail pages, driving increased conversion rates.• Employ negative targeting techniques to mitigate irrelevant search term costs.• Prepare detailed reports tracking campaign performance, allowing for data-backed decision-making.• Manage daily tasks including customer support, feedback management, and resolving stranded and suppressed listings.• Successfully remove hijackers and safeguarded brand integrity.• Conduct thorough product listing creation and optimization, performing competitor analyses and utilizing tools like Helium 10, Jungle Scout, and Viral Launch for keyword research.• Creating standalone and variation listings through bulk listing and template feed files.• Optimize detail pages through A/B testing of main images, titles, and A+ content. • Utilize data-driven insights to optimize backend keywords section for improved search visibility.• Manage replenishment, stock reports, reimbursements, and resolved stranded issues to maintain seamless inventory flow.• Expertly handle shipment creation and multi-channel fulfillment orders, ensuring timely order fulfillment.Strategically handle reimbursement cases and compose persuasive appeal letters to resolve issues effectively.eBay:• Proficiently manage product listings, content creation, and description designing, ensuring optimal product presentation.• Demonstrate adeptness in inventory and order management, streamlining processes for efficient operations.• Execute successful Promoted Listings campaigns, increasing product visibility and sales.
